• Customer Objections: How to Respond & Learn From Them

    Getting a rejection is never easy. But when it comes to customers saying “no” to your business, it can actually be a positive thing. If a client turns you down, or a potential customer has doubts about whether your products or services are right for them, don’t dwell on the rejection. Instead, use customer objections

  • How to Promote Your Small Business Website

    If your business has a website (and let’s face it, who doesn’t these days?), it’s really important to make sure people – and search engines – actually see it. The motto “If you build it, they will come” doesn’t work here. You need to promote your small business website to make it work for you.

  • 9 Product Launch Ideas for Your Small Business

    Launching a new product is a very important time for any small business. Whether you’re launching an entirely new service, a seasonal menu or even opening a second shop, it’s vital to let your customers know about the launch. But how do you best promote your product launch? Creating a buzz around your new product

  • Small Business Interview: Andrew Morrison from AM Bid

    It’s time for another instalment of my small business interview series! And this time I’m chatting to Andrew Morrison, the founder and managing director of the multi-award-winning AM Bid. Based in North Berwick, just outside Edinburgh, Andrew leads a team of bid, proposal and tender experts working with both large and small businesses across 20 different

  • Anniversary Marketing Ideas for Your Small Business

    A company anniversary is always a great reason to celebrate! Running a small business can be very tough. So whether you’re celebrating 1 year or 60 years, it’s definitely something to be proud of. And it’s an opportunity not to be missed: Not only is it a great chance to celebrate your achievements, but it

  • Influencer Marketing for Small Businesses

    The term “influencer” is a bit of a buzzword in the marketing world at the moment. I’m sure you’ll have heard of influencers before. But do you know exactly what they do, who they are and how influencer marketing can benefit your small business? Today, I’m talking you through everything to do with influencer marketing