Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to grow my small business, so check out this list of my favourite networking events & clubs to join in Edinburgh. To make the decision easier for you, I have also…
Small Business Interview: Caroline Walsh from Archipelago Bakery
It’s time for another small business interview, and today I’m chatting to Caroline Walsh from Archipelago Bakery. The bakery is based on Edinburgh’s Dundas Street, and serves up some of the most delicious homemade organic artisan bread, cakes and pastry treats in the city. I caught up with Caroline to find out what makes her…
Tone of Voice: What Is It, Why Do I Need It & How Do I Get One?
We all know about the importance of creating a strong, recognisable brand. And defining a tone of voice for your small business is part of that. It includes everything from the way you write on social media to the language used in your advertising. And it has a big impact on the way people perceive…
How to Get Started With Your Small Business SEO
As a small business, it’s a must to have an online presence nowadays. But having a website is only half the battle. You also have to make sure that people find you online. And that’s where your small business SEO comes in. Regardless if people are looking for your opening hours or for a company…
The Best Awards for Small Businesses in Scotland
Entering awards is a great way to boost your small business. Regardless if you’re a finalist or a winner, it will generate publicity, give you an edge over competitors whilst also getting you recognition for your achievements. So let’s have a look at a few of the best awards for small businesses in Scotland! FSB…
How to Respond To Negative Reviews – with Examples
Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s very important how you respond to negative reviews. As scary as they seem, online reviews are really important for your business. Positive reviews help to…
How I Balance Work and Life As a Small Business Owner
When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10 pm when you should be relaxing? Or used cleaning the house as procrastination when you should be sending important emails? Especially if you’re going from full-time employment to running…
Content Marketing Ideas – A Brainstorming Tool for Small Businesses
Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you generate the right content marketing ideas? Over the years of writing this small business marketing blog and promoting my services on social media, I’ve learned…
Small Business Interview: Jane Banks from LaserFlair
On my mission to find out what drives small business owners in Scotland, I’ve spoken to some pretty interesting people, who all have fantastic insights into what running a small business is really like. My latest interviewee is Jane Banks, the owner of laser cutting and engraving business LaserFlair, who is based in Upper Largo…
Benefits & Features: How Can They Help Your Small Business Marketing?
At first glance, the benefits & features of your small business’s products and services might seem very similar. But there are subtle differences between both categories. And those can have a big impact on the effectiveness of your small business marketing. You might remember that old phrase “show, don’t tell” from English class at school,…
