Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s very important how you respond to negative reviews. As scary as they seem, online reviews are really important for your business. Positive reviews help to…
How I Balance Work and Life As a Small Business Owner
When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10 pm when you should be relaxing? Or used cleaning the house as procrastination when you should be sending important emails? Especially if you’re going from full-time employment to running…
Content Marketing Ideas – A Brainstorming Tool for Small Businesses
Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you generate the right content marketing ideas? Over the years of writing this small business marketing blog and promoting my services on social media, I’ve learned…
Small Business Interview: Jane Banks from LaserFlair
On my mission to find out what drives small business owners in Scotland, I’ve spoken to some pretty interesting people, who all have fantastic insights into what running a small business is really like. My latest interviewee is Jane Banks, the owner of laser cutting and engraving business LaserFlair, who is based in Upper Largo…
Benefits & Features: How Can They Help Your Small Business Marketing?
At first glance, the benefits & features of your small business’s products and services might seem very similar. But there are subtle differences between both categories. And those can have a big impact on the effectiveness of your small business marketing. You might remember that old phrase “show, don’t tell” from English class at school,…
The Best Cafés to Work From in Edinburgh for Small Businesses: Part 2
When you’re running your own small business – and particularly if you work from home – it can get a little lonely. When that happens, I love finding cosy little cafés to work from in Edinburgh. The benefits are plenty: You can chat with people and have a bit of buzz around you while you’re…
4 Ways to Grow Your Small Business With Video
There’s a big buzz around video marketing these days. And there are many different ways to grow your small business with video. So let’s have a look at 4 common video types and how you can use them for your marketing. If you’ve never created videos before, the idea of a video marketing campaign might…
What Does Success Mean to You and Your Small Business?
Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making lots of money or creating a huge, international company. Often, success can mean doing something you love and creating a small business that works for…
Your Small Business Marketing Plan: What is it, Why Do You Need it & How Do You Get One?
Before you start promoting your products and services, it’s always good to have a small business marketing plan in place. It might be hard to take a step back when you’ve got lots of great ideas and are raring to go. But writing all these ideas down and thinking about what your goals are will…
How to Market Your Small Business When You’re Busy
Being busy is a nice position to be in as a small business owner. But it can also make it tricky to juggle your marketing, admin and other tasks. And the worst thing you can do is to stop promoting your products and services altogether. But how do you market your small business when you’re…
