9 Small Business & Product Launch Ideas
A business or product launch is a very exciting time for any small business owner. Whether you’re launching an entirely new service, a seasonal menu, or are opening another shop,…
Small Business Marketing Blog
How to Measure Your Marketing as a Small Business Owner
It’s no secret that in order to successfully grow your small business, an effective marketing strategy is key. But did you know that it’s equally important to track and measure…
9 Benefits of Social Media Marketing for Small Businesses
Despite changes in how people use Facebook, Twitter & Co. over the past decade, social media has shown it is here to stay. And with it, a lot of significant…
How to Avoid Social Media Overwhelm as a Small Business Owner
Did you know that in 2020, studies revealed that 45% of the global population uses social media? Research suggests that that statistic is only growing, making an effective digital presence…
Christmas Marketing Ideas for Small Businesses
2020 has been quite a year. For so many people, their business and personal lives have been hugely disrupted in ways they couldn’t have imagined. This, it seems, has led…
Small Business Email Marketing: The Alternative Guide
If you spend any amount of time online researching, you’re sure to be aware of the hype around small business email marketing. The hype isn’t unwarranted – this can be…
4 Types of Social Media Content You Should Focus on
There are many benefits to using social media marketing for your small business. It’s a great way to raise brand awareness, build a loyal fan base from the ground up and…
My Favourite Small Business & Marketing Tools
Something that often comes up when people talk about starting their own business is fear of overwhelm. Running your own business means being a jack of all trades in many…
How to Create a Social Media Content Plan for Your Small Business
It can be quite time-consuming to find or create the right social media content, post it regularly on all channels and engage with your followers. But there is a way…
How to Attract Enquiries That Convert
As small business owners, we don’t have time to spare. So, how about minimising the number of time-wasters among your potential clients and leads and focus on attracting more enquiries…