When setting up a small business, it can be hard to know where to look for help. Even if you’ve been running your small business for years, it’s always handy…
Running a business is an incredibly rewarding experience, but we all know it’s not without its hurdles. There are a number of small business challenges to overcome in order to…
All my life, I’ve rooted for the underdog. When I was seven, I chose to support a rather mediocre football team because everyone seemed to be cheering on the champions. And…
Making the decision to raise your rates can be scary, especially for small businesses. We’ve all had those thoughts: “What if my clients don’t want to pay any more?” “What…
When we’re busy, it’s easy to get caught up in simply getting by from week to week, and focusing on what needs to be addressed at the moment. Creating a…
To define a brand and marketing strategy for your small business, you need to do your market research. First of all, you should identify your target market and second, keep track of…
Marketing is important to every small business that wants to grow. But attracting new customers, keeping existing ones happy and raising your profile can cost a lot of time. That’s…
Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you…
If you’re running a small business and are struggling with your marketing, making the decision to hire a marketing consultant is often a good idea. Bringing someone in, however, can…
Whatever your 2022 goals are, hiring an employee might be on your radar. Perhaps you have been considering the next steps in growing your business for a while. Or perhaps…
