So, you’re spending hours each week on your small business marketing. You’re keeping your social media channels up-to-date, adding new blog posts to your website and sending out regular newsletters. But you aren’t seeing enough – or the right – results… What’s going wrong? It’s likely that you’ve forgotten the first, and most important, rule…
Small Business Interview: Ian Pilbeam from the HR Dept
In my Small Business Interviews series, I’m chatting to Edinburgh business owners to find out more about the ups and downs of running a small business. This time, it’s the turn of Ian Pilbeam who founded The HR Dept, an outsourced HR and Health & Safety provider, five years ago. With nearly 30 years of…
Digital Advertising for Small Businesses: Waste of Time or Worth It?
Digital advertising for small businesses is everywhere. Whenever you scroll through Facebook, search for something on Google or visit a website, you’re likely to see adverts. All the major social media platforms offer advertising options, and there are also things like Google Adwords and website banners to consider. But does digital advertising for small businesses…
How to Save Time & Automate Your Workflows
As a small business owner (and particularly if you’re a one-man-band), repetitive tasks take up a lot of your time. Keeping on top of these tasks is important. But they can be tedious and probably keep you from working on your business (find out why you should focus on that). Do I see you nod…
Offline Marketing for Small Businesses
As a small business owner, it can be easy to assume that everyone is online and uses social media regularly. But while it’s true that a lot of people are active on social media, not everyone is. That’s why it’s important to at least consider using offline marketing for small businesses. And it’s not just…
5 Ways to Stand Out From Your Competitors
These days, it can be difficult for a business to be truly unique. There are hundreds of other small businesses (and even big businesses) offering a similar product or service to you. And the internet makes it easier than ever before for customers to have access to all your competitors. You’ve done your research and…
Small Business Interview: Solii Brodie from BeFab Be Creative
Next up in my small business interview series, I’m chatting to Solii Brodie from BeFab Be Creative. Set up by sisters Solii and Zoe, BeFab Be Creative launched in 2012 to make short run, high-end digital fabric printing as accessible for small designer-makers and interior designers as it is for larger brands. BeFab Creative offers…
Customer Objections: How to Respond & Learn From Them
Getting a rejection is never easy. But when it comes to customers saying “no” to your business, it can actually be a positive thing. If a client turns you down, or a potential customer has doubts about whether your products or services are right for them, don’t dwell on the rejection. Instead, use customer objections…
6 Things to Consider Before Growing Your Small Business
If business is booming, it can be tempting to think that this is the perfect time for growing your small business. But before you take the next step, have you thought about whether your business is actually ready to expand? Here are a few things to consider before growing your small business, so you can…
After Sales Services: Why Your Marketing Shouldn’t Stop With Making the Sale
Too many small business owners think their job is done once they’ve closed the sale. But ending your marketing there is a huge mistake. It’s really important to nurture these customers and offer after sales services. Not only will this increase customer satisfaction, but it can also lead to repeat business, customer retention and referrals. Here…
