Marketing for small businesses is constantly changing. And while you don’t have to follow every hype, it’s important to take an opportunity to grow your business when it presents itself….
In retail, there’s no question that every item for sale has a price tag, whether it’s online or in a shop on the High Street. But for service-based small businesses, the decision to…
Customer reviews are a great way to avoid blowing your own trumpet all the time to promote your small business. Letting others sing your praises is probably as close as…
According to surveys, 92% of consumers trust referrals from friends and family more than any other form of advertising. So if you have happy customers, it’s high time to use…
When you start a business, it’s easy to get caught up in what everyone else is doing. To create a strong brand, however, you have to find the right balance…
One of the questions I often get from small business owners is: “How does a small business marketing consultant work? How can you help me?”. And I would not be surprised…
We’ve heard it all before: Growing your small business is not just about identifying new opportunities but also about generating repeat business. Simply because retaining an existing customer is cheaper…
It can be challenging for small businesses to attract and retain customers. Especially compared to larger companies with big budgets, large teams and creative agencies on their side. But that just…
When it comes to digital content, one size does not fit all. In order to be effectively promoting your brand, you need to be tailoring social media content to your…
Websites are an important marketing channel for small businesses. But how do you actually write web copy that converts web visitors into paying customers? We often concentrate so much on…
