As a small business owner, it can be easy to assume that everyone is online and uses social media regularly. But while it’s true that a lot of people are active on social media, not everyone is. That’s why it’s important to at least consider using offline marketing for small businesses. And it’s not just…
The Best Online Marketing Channels for Small Businesses
These days, digital marketing should be a big part of any small business marketing strategy. Online marketing allows you to reach a wide audience of potential customers. And it also gives you the chance to try out a range of marketing styles and channels at a low cost. But what are the best online marketing…
The Best Awards for Small Businesses in Scotland
Entering awards is a great way to boost your small business. Regardless if you’re a finalist or a winner, it will generate publicity, give you an edge over competitors whilst also getting you recognition for your achievements. So let’s have a look at a few of the best awards for small businesses in Scotland! FSB…
How to Add Personality to Your Social Media Marketing
Social media is a great way to create brand awareness for your small business and drive growth. But it follows a completely different rule set to other, more traditional marketing channels. Simply promoting your products and services won’t do. In order to succeed, you need to find a way to use the people behind your small…
The Pros & Cons of Direct Marketing for Small Business
Marketing is about telling your target market about your small business. The definition of sales is to make people buy from you directly and with little to no delay. Direct marketing for small business is where both these techniques come together. But there are pros and cons you should consider first. What is direct marketing?…
7 Lessons I’ve Learned in Business Networking
When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking. And here are the 7 lessons I’ve learned in business networking over all these years. 1. Give it time First thing I realised was that…
Marketing Trend or Fad? How to Tell the Difference for Your Small Business
Marketing for small businesses is constantly changing. And while you don’t have to follow every hype, it’s important to take an opportunity to grow your business when it presents itself. But how can you tell if it’s a marketing trend or fad? How do you identify the real opportunities among the buzz? As tempting as…
How to Make Your Local Business Event a Success
Are you planning to celebrate your small business’s anniversary, offer information evenings to potential clients or launch your new product? These 4 steps will help you to make your local business event a success. Check them out! 1. Goals & audience Before you do anything else, you have to define your target audience and your…
5 Top Tips to Get Your Press Release Noticed
A press release can help your small business with many things. Perhaps you’re launching a new product, you’ve just secured the latest round of funding or you’ve taken on a new member of staff. It’s an exciting time and you want to tell the world! But how do you get your press release noticed? Before…
How to Choose the Right Marketing Channels for Your Small Business
Social media marketing, email marketing and newsletters, blogging, SEO or leaflets – when it comes to promoting your small business, there are lots of platforms to choose from. But how do you choose the right marketing channels for your small business? Getting traction from any marketing activity takes time and often money. So this is…
