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Marketing Channels

How to Improve your Social Media Organisation and Get Your Content Out There

How to Improve your Social Media Organisation and Get Your Content Out There

Marketing Channels, Productivity

When it comes to running a business in 2021, social media is a must. Whether your customers are hanging out on Facebook, Instagram or LinkedIn, there’s no avoiding it. One…

How to Build a Mailing List for Your Small Business

How to Build a Mailing List for Your Small Business

Email Marketing, Marketing Channels

Email newsletters are a great way to reach out to potential customers and keep in touch existing ones. It’s also a very affordable way to spread the word about your…

Self-Hosted Website CMS Options for Small Business Owners

Self-Hosted Website CMS Options for Small Business Owners

Marketing Channels, Small Business, Website

Creating a professional website is one of the most important things you can do for your small business. Having a dedicated space online for customers to connect with you and…

10 Quick & Easy Tricks to Attract More Customers Online

10 Quick & Easy Tricks to Attract More Customers Online

Marketing Channels, Website

Do you have a website for your small business but it’s not showing the results you hoped for? Are you looking for ways to attract more customers online? These days,…

7 Ways to Turn Your Social Media Followers Into Paying Customers

7 Ways to Turn Your Social Media Followers Into Paying Customers

Marketing Channels, Social Media Marketing

So you’ve spent a lot of time engaging with your small business’s followers on social media. You share relevant content like useful advice, tips and info about shared interests and…

How to Set up a Successful Marketing Collaboration

How to Set up a Successful Marketing Collaboration

Marketing Channels, Marketing Strategy

Teaming up with another company to reach new audiences is a great way to grow your small business. But what exactly does that mean and how do you set up…

9 Benefits of Social Media Marketing for Small Businesses

9 Benefits of Social Media Marketing for Small Businesses

Marketing Channels, Social Media Marketing

Despite changes in how people use Facebook, Twitter & Co. over the past decade, social media has shown it is here to stay. And with it, a lot of significant…

Small Business Email Marketing: The Alternative Guide

Small Business Email Marketing: The Alternative Guide

Email Marketing, Marketing Channels

If you spend any amount of time online researching, you’re sure to be aware of the hype around small business email marketing. The hype isn’t unwarranted – this can be…

4 Types of Social Media Content You Should Focus on

4 Types of Social Media Content You Should Focus on

Marketing Channels, Social Media Marketing

There are many benefits to using social media marketing for your small business. It’s a great way to raise brand awareness, build a loyal fan base from the ground up and…

How to Create a Social Media Content Plan for Your Small Business

How to Create a Social Media Content Plan for Your Small Business

Marketing Channels, Social Media Marketing

It can be quite time-consuming to find or create the right social media content, post it regularly on all channels and engage with your followers. But there is a way…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners find their voice to stand out from the competition, provide value to their customers & find the right marketing mix and workflows to grow their business.

She's been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

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sandstonecastles marketing
Denise Strohsahl
3 Royal Terrace Gardens
Co/Space
EH7 5EJ
Edinburgh

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