Running a small business sure keeps us on our toes. So whether you’re celebrating 1 year or 15, reaching an anniversary is something to celebrate. It’s also one of the…
These days, digital marketing should be a big part of any business marketing strategy. Online marketing allows you to reach a wide audience of potential customers. And it also gives…
Promotional content makes a lot of small business owners uncomfortable. There’s a fine line between letting people know what you offer and feeling like you’re showing off – but if…
If you find it challenging as a small business owner to attract and retain customers, you are not alone. Compared to larger companies with big budgets, large teams and creative agencies…
Our behaviour in searching for products or services has always been in flux. But lately, we’re seeing a much bigger shift in customer behaviour than usual. If you’ve noticed reduced…
Small business events like conferences and trade shows are a great place to learn new skills, network and get inspired by like-minded small business owners. So when was the last…
Email newsletters are a great way to reach out to potential customers and keep in touch with existing ones. They’re also a very affordable way to spread the word about…
Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online – whether you’re targeting online searches, AI searches or both….
As a small business, it’s a must to have an online presence nowadays. But having a website is only half the battle. You also have to make sure that people…
The festive season is a great time to promote your small business. But it’s also a time when everyone is busy getting ready for the festivities – including you. So,…
