Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. So I decided to write up a…
Social media marketing, email marketing and newsletters, blogging, SEO or leaflets – when it comes to promoting your brand, there are lots of platforms to choose from. But how do…
Have you ever considered the possibility you could enter awards to grow your small business? There are many benefits: Being an award-winning company gives you a competitive edge, the recognition…
Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you…
Remember the days when a blog was nothing more than the online version of a personal diary? Years later and blogs have become an integral part of online and content…
When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking….
Over the last few years, video marketing has become increasingly popular across most industries. Did you know that in 2021, 87% of video marketers report that video has given them…
There are thousands of blog posts out there claiming to know the best social media timing. Sometimes, these times seem to be plucked out of thin air. Other times, lots…
Generating a lot of traffic to your website is great. However, there’s a difference between getting someone to visit and managing to convert website visitors into paying customers! Seeing your…
For small businesses, emails are an ideal way to connect with potential and existing customers, share relevant content and promote your products and services. Whether you’ve been in the business for…
