Customer-Focused Marketing Ideas for Small Businesses
Marketing can be annoying and pushy – picture tactics like unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your…
Customer Focus
How to Implement Customer-Focused Marketing for Your Small Business
Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing…
Customer Focus: Marketing Your Small Business Doesn’t Have to Be Annoying
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be…
How to Reach Customers Sooner in their Journey to Grow your Small Business
When it comes to promoting your business, it’s natural to focus on the problem you’re solving. Your goal is to offer a product or service that meets that need. But…
Customer Reviews: 6 Ways to Use Them for Your Small Business Marketing
Customer reviews are a great way to avoid blowing your own trumpet all the time to promote your small business. Letting others sing your praises is probably as close as…
How to Get Repeat Business From Existing Customers
We’ve heard it all before: Growing your small business is not just about identifying new opportunities but also about generating repeat business. Simply because retaining an existing customer is cheaper…
How To Improve Your Customer Journey To Win Repeat Business
Now, more than ever, nurturing relationships with existing customers is a key part of any small business strategy. The Coronavirus pandemic has been a particularly severe example of a time…
Things You Can Learn from Your Existing and Past Customers
Your customers are absolutely key to your business. But have you ever stopped to think about what they can teach you? Listening to your customers is a fantastic way to…
Want to Get Better Results from Your Small Business Marketing?
So, you’re spending hours each week on your small business marketing. You’re keeping your social media channels up-to-date, adding new blog posts to your website and sending out regular newsletters….
How to Respond To Negative Reviews – with Examples
Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s…