Getting a rejection is never easy. But when it comes to customers saying “no” to your business, it can actually be a positive thing. If a client turns you down, or a potential customer has doubts about whether your products or services are right for them, don’t dwell on the rejection. Instead, use customer objections…
After Sales Services: Why Your Marketing Shouldn’t Stop With Making the Sale
Too many small business owners think their job is done once they’ve closed the sale. But ending your marketing there is a huge mistake. It’s really important to nurture these customers and offer after sales services. Not only will this increase customer satisfaction, but it can also lead to repeat business, customer retention and referrals. Here…
Customer-Focused Marketing Ideas for Small Businesses
Marketing can be annoying and pushy – just think of the unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your marketing will be much more well-received by your target audience. And that’s where my 5 top customer-focused marketing ideas come in! Just think about…
How to Implement Customer-Focused Marketing for Your Small Business
Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing approach? If you’re following my blog regularly, you already know that I believe that marketing doesn’t have to be annoying to get results. And today,…
Customer Focus: Marketing Your Small Business Doesn’t Have to Be Annoying
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be good for their image. Especially since marketing with a customer focus works so much better! (I think it must either be generating enough response to…
