The world is a hugely diverse place. And I believe it’s really important to embrace this with inclusive marketing for your small business. It’s easy to view things just from…
Too many small business owners think their job is done once they’ve closed the sale. But ending your marketing there is a huge mistake. It’s really important to nurture these customers…
Getting a rejection is never easy. But when it comes to customers saying “no” to your business, it can actually be a positive thing. If a client turns you down,…
Price shoppers can be a nightmare if you’re a busy small business owner. You put in all that effort writing a quote for them and then you realise they won’t…
As a small business, building a good relationship with your previous or existing customers is really important. Not only are they likely to provide you with repeat business, but they…
Discounts, special offers, seasonal sales – you see a lot of that around, especially in on- and offline retail businesses. When times are tough financially, the temptation to hold sale…
When it comes to growing your small business, it can be hard to know where to start. You’ve got social media, your company website and many other tactics in place to…
When starting out with our businesses, we’re told about the importance of marketing. But once you have defined your marketing mix – how do you make sure all your effort…
Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s…
Your customers are absolutely key to your business. But have you ever stopped to think about what they can teach you? Listening to your customers is a fantastic way to…
