We’ve heard it all before: Growing your small business is not just about identifying new opportunities but also about generating repeat business. Simply because retaining an existing customer is cheaper…
Now, more than ever, nurturing relationships with existing customers is a key part of any small business strategy. The Coronavirus pandemic has been a particularly severe example of a time…
Your customers are absolutely key to your business. But have you ever stopped to think about what they can teach you? Listening to your customers is a fantastic way to…
So, you’re spending hours each week on your small business marketing. You’re keeping your social media channels up-to-date, adding new blog posts to your website and sending out regular newsletters….
Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s…
Marketing can be annoying and pushy – just think of the unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first,…
Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing…
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be…
As a small business, building a good relationship with your previous or existing customers is really important. Not only are they likely to provide you with repeat business, but they…
Price shoppers can be a nightmare if you’re a busy small business. You made all that effort in writing a quote for them and then you realise they won’t be…
