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Customer Experience

How to Respond To Negative Reviews – with Examples

How to Respond To Negative Reviews – with Examples

Customer Experience, Marketing Strategy

Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s…

Things You Can Learn from Your Existing and Past Customers

Things You Can Learn from Your Existing and Past Customers

Customer Experience, Marketing Planning

Your customers are absolutely key to your business. But have you ever stopped to think about what they can teach you? Listening to your customers is a fantastic way to…

Customer-Focused Marketing Ideas for Small Businesses

Customer-Focused Marketing Ideas for Small Businesses

Customer Experience, Marketing Ideas

Marketing can be annoying and pushy – picture tactics like unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your…

How to Implement Customer-Focused Marketing for Your Small Business

How to Implement Customer-Focused Marketing for Your Small Business

Customer Experience, Marketing Strategy

Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing…

Customer Focus: Marketing Your Small Business Doesn’t Have to Be Annoying

Customer Focus: Marketing Your Small Business Doesn’t Have to Be Annoying

Customer Experience, Marketing Strategy

Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be…

7 Strategies to Get More Clients for Your Small Business

7 Strategies to Get More Clients for Your Small Business

Customer Experience, Marketing Strategy

Four things are crucial to keeping your small business running: A healthy cash flow, loyal and talented staff, visibility in the market and a strong customer base. But how do…

How to Reach Customers Sooner in their Journey to Grow your Small Business

How to Reach Customers Sooner in their Journey to Grow your Small Business

Customer Experience, Marketing Strategy

When it comes to promoting your business, it’s natural to focus on the problem you’re solving. Your goal is to offer a product or service that meets that need. But…

Customer Reviews: 6 Ways to Use Them for Your Small Business Marketing

Customer Reviews: 6 Ways to Use Them for Your Small Business Marketing

Customer Experience, Marketing Strategy

Customer reviews are a great way to avoid blowing your own trumpet all the time to promote your small business. Letting others sing your praises is probably as close as…

How to Get Referrals for Your Small Business

How to Get Referrals for Your Small Business

Customer Experience, Marketing Strategy

According to surveys, 92% of consumers trust referrals from friends and family more than any other form of advertising. So if you have happy customers, it’s high time to use…

How to Get Repeat Business From Existing Customers

How to Get Repeat Business From Existing Customers

Customer Experience, Marketing Strategy

We’ve heard it all before: Growing your small business is not just about identifying new opportunities but also about generating repeat business. Simply because retaining an existing customer is cheaper…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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