At first glance, the benefits & features of your small business’s products and services might seem very similar. But there are subtle differences between both categories. And those can have a big impact on the effectiveness of your small business marketing. You might remember that old phrase “show, don’t tell” from English class at school,…
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What Does Success Mean to You and Your Small Business?
Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making lots of money or creating a huge, international company. Often, success can mean doing something you love and creating a small business that works for…
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Customer-Centric Marketing Ideas for Small Businesses
There’s an old saying that “the customer is always right”. It’s a cliché, but like many clichés, it’s also true: You’re in business because you want to provide something useful and valuable for your customers. And happy customers become repeat customers and recommend your small business to their friends and family. So it makes sense…
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How to Raise Your Rates for Your Small Business
Making the decision to raise your rates can be scary, especially for small businesses. We’ve all had those thoughts: “What if my clients don’t want to pay any more?” “What if I’m charging too much?” “How can I prove I’m worth the money?” But it’s really important to revisit your pricing strategy regularly and raise…
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How to Implement Customer-Centric Marketing for Small Businesses
I recently talked about why small businesses should embrace customer-centric marketing. Today, it’s time for part two of the series. This time, I’m going to help you define what customer-centric marketing looks like for your business, as well as how you can implement it. If you’re used to more traditional types of marketing (like pushy…
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At Your Service: Customer-Centric Marketing for Small Businesses
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be good for their image. (I think it must either be generating enough response to make it worth it or they simply do it because “that’s…
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Marketing Strategy for Small Businesses: Why You Need One & How to Define it
Life of a small business owner is busy. So it’s understandable that we tend to be reluctant to spend precious time on things like our small business marketing strategy and planning. Especially as these sort of things end up hidden away in a drawer somewhere and completely forgotten about. But having a good marketing strategy…
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How to Add Perceived Value to Your Small Business
Imagine your car has broken down. There’s a garage nearby which offers really cheap repairs. There’s also a garage next door which is more expensive, but is trustworthy, more reliable, has better customer service and friendly mechanics who explain what’s wrong. Where do you bring your car? Exactly. You don’t need to undercut your competition…
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Copycat Competitors: Why Your Small Business Needs to Be Ready for Change
So, you’ve started your small business and made your mark on the market – tempted to put your feet up and relax? Better not! If you want your small business to remain successful you have to stay alert and keep an eye out for copycat competitors. That’s one of the main issues with having a…
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Why Your Staff Should Be Part of Your Marketing Strategy
When it comes to marketing your small business, there’s one important tool that’s staring you right in the face but you might not have realised its potential yet: your staff. Not only can your employees help to generate new business for your company (and I mean all of them, not just your sales and marketing team).…
