There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…
When starting out with our businesses, we’re told about the importance of marketing. But once you have defined your marketing mix – how do you make sure all your effort…
Your small business brand is central to everything you do. It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. For…
When marketing your services or products it makes sense to not target everyone with a pulse (or a full wallet) but to specialise and target your ideal client. This focus…
When you’re planning out your marketing content, what’s the number one thing you think of? If it’s your own products or services, you’re not alone! It makes sense that many…
Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s…
Making the decision to raise your rates can be scary, especially for small businesses. We’ve all had those thoughts: “What if my clients don’t want to pay any more?” “What…
To define a brand and marketing strategy for your small business, you need to do your market research. First of all, you should identify your target market and second, keep track of…
It sounds like a cliché, but it’s true – every day is an opportunity to level up your marketing. However, when you’re busy with the day to day realities of…
This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion! Passion is not just important because it’s what keeps you…
