So, you’re spending hours each week on your marketing. You’re keeping your social media channels up-to-date, adding new blog posts to your website and sending out regular newsletters. But you…
When running a small business, it’s crucial to understand what makes someone come looking for you. While you may not be able to predict one hundred percent of these decision-making…
When you’re running your own business, it’s important not to get tunnel vision and focus solely on your brand. In order to form an effective strategy, you need to be…
Digital advertising for small businesses is everywhere. Whenever you scroll through Facebook, search for something on Google or visit a website, you’re likely to see adverts. All the major social…
When you have a limited budget, it’s important to choose the marketing channels which will give you the best results for your money. But how do you know where to…
At the risk of repeating myself, marketing and growing a brand is a marathon and not a sprint. However, a successful marketing strategy will always include a mix of long-term…
These days, digital marketing should be a big part of any small business marketing strategy. Online marketing allows you to reach a wide audience of potential customers. And it also…
As a small business owner, it can be easy to assume that everyone is online and uses social media and other online platforms regularly. But while it’s true that a…
The life of a small business owner is busy. So it’s understandable that things like our small business marketing strategy falls by the wayside more often than not. Especially when…
These days, it can be difficult for a business to be truly unique. There are hundreds of other small businesses (and even big businesses) offering a similar product or service…
