Why Your Staff Should Be Part of Your Marketing Strategy
When it comes to marketing your small business, there’s one important tool that’s staring you right in the face. You just might not have realised its potential yet: your staff….
Marketing Strategy
6 Month Review – Tracking Your Small Business Progress
Time sure does fly when running your own business, doesn’t it? When the time comes for a 6 month review of our progress, it can be nerve wracking. Have we…
Copycat Competitors: Why Your Small Business Needs to Be Ready
So, you’ve started your small business and made your mark on the market – tempted to put your feet up and relax? Better not! If you want your small business…
How to Reach Customers Sooner in their Journey to Grow your Small Business
When it comes to promoting your business, it’s natural to focus on the problem you’re solving. Your goal is to offer a product or service that meets that need. But…
Marketing Trend or Fad? How to Tell the Difference for Your Small Business
Marketing for small businesses is constantly changing. And while you don’t have to follow every hype, it’s important to take an opportunity to grow your business when it presents itself….
Should You Communicate Your Rates on Your Website?
In retail, there’s no question that every item for sale has a price tag, whether it’s online or in a shop on the High Street. But for service-based small businesses, the decision to…
Customer Reviews: 6 Ways to Use Them for Your Small Business Marketing
Customer reviews are a great way to avoid blowing your own trumpet all the time to promote your small business. Letting others sing your praises is probably as close as…
How to Get Referrals for Your Small Business
According to surveys, 92% of consumers trust referrals from friends and family more than any other form of advertising. So if you have happy customers, it’s high time to use…
How to Get Repeat Business From Existing Customers
We’ve heard it all before: Growing your small business is not just about identifying new opportunities but also about generating repeat business. Simply because retaining an existing customer is cheaper…
Set Goals for Your Small Business in 4 Steps
It’s a simple truth: If you don’t know what you want, you will never get it. And it applies to both our personal lives and our small businesses. That’s why…