Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making lots of money or creating a huge, international business. Often, success can mean doing something you love and creating a small business that works for…
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What Is a (Small Business) Marketing Plan, Why Do I Need One & How Do I Get One?
Before I start doing anything marketing activities for my small business, I always like to have a plan in place. When you’ve got lots of great ideas and are raring to go, stopping to write down a plan might seem like an unnecessary, boring step. But believe me, it’ll come in very useful in the…
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Customer-Centric Marketing Ideas for Small Businesses
There’s an old saying that “the customer is always right”. It’s a cliché, but like many clichés, it’s also true: You’re in business because you want to provide something useful and valuable for your customers. And happy customers become repeat customers and recommend your small business to their friends and family. So it makes sense…
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How to Stand Out on Social Media
It is estimated that there will be approximately 2.77 billion active users on social media by 2019. With more users than ever, it’s getting increasingly difficult to stand out from the crowd. But that doesn’t mean it’s impossible to get noticed on social media. By thinking outside the box and using creative strategies, social media…
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How to Implement Customer-Centric Marketing for Small Businesses
I recently talked about why small businesses should embrace customer-centric marketing. Today, it’s time for part two of the series. This time, I’m going to help you define what customer-centric marketing looks like for your business, as well as how you can implement it. If you’re used to more traditional types of marketing (like pushy…
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At Your Service: Customer-Centric Marketing for Small Businesses
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be good for their image. (I think it must either be generating enough response to make it worth it or they simply do it because “that’s…
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Why It’s Good to Have a Marketing Strategy for Your Small Business
Small business owners are always busy, so often don’t want to spend precious time on “theoretical” things like planning and strategy. Especially as these sort of things end up hidden away in a drawer somewhere, completely forgotten about. But having a good marketing strategy is vital for your small business. Also, putting together a marketing…
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How to Add Perceived Value to Your Small Business
Imagine your car has broken down. There’s a garage nearby which offers really cheap repairs. There’s also a garage next door which is more expensive, but is trustworthy, more reliable, has better customer service and friendly mechanics who explain what’s wrong. Where do you bring your car? Exactly. You don’t need to undercut your competition…
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Why You Need to Change and Evolve Your Business
So, you’ve had a great business idea, put it into practice and made your mark on the market. It can be tempting to put your feet up and relax now, but is this the best way to remain successful? No, it definitely isn’t! One of the main issues with having a great business idea is copycats.…
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An Important Marketing Tool You’re Forgetting: Your Staff
When it comes to marketing your small business, there’s one important tool that’s staring you right in the face but you might not have realised its potential yet: your staff. Not only can your employees help to generate new business for your company (and I mean all of them, not just your sales and marketing team).…
