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Marketing Strategy

Set Goals for Your Small Business in 4 Steps

Set Goals for Your Small Business in 4 Steps

Marketing Strategy

It’s a simple truth: If you don’t know what you want, you will never get it. And it applies to both our personal lives and our small businesses. That’s why…

What Does Success Mean to You and Your Small Business?

What Does Success Mean to You and Your Small Business?

Branding, Marketing Strategy

Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making…

How to Set up a Successful Marketing Collaboration

How to Set up a Successful Marketing Collaboration

Marketing Channels, Marketing Strategy

Teaming up with another company to reach new audiences is a great way to grow your small business. But what exactly does that mean and how do you set up…

How to Attract Enquiries That Convert

How to Attract Enquiries That Convert

Branding, Marketing Strategy

As small business owners, we don’t have time to spare. So, how about minimising the number of time-wasters among your potential clients and leads and focus on attracting more enquiries…

Stop! What are you actually selling?

Stop! What are you actually selling?

Marketing Strategy, USP

As small business owners, we know what we’re selling. Being this close to our work, however, can sometimes lead us to assume that everyone else gets it too! What is…

Inclusive Marketing: How to Make Your Marketing More Accessible

Inclusive Marketing: How to Make Your Marketing More Accessible

Marketing Strategy

The world is a hugely diverse place. And I believe it’s really important to embrace this with inclusive marketing for your small business. It’s easy to view things just from…

What Are Call-to-Actions and Why Do I Need Them?

What Are Call-to-Actions and Why Do I Need Them?

Copywriting, Marketing Strategy

Call-to-actions, also known as CTAs, are something you hear a lot about in the marketing world. But do you know exactly what they are, what they can be used for,…

5 Ways to Stand Out From Your Competitors

5 Ways to Stand Out From Your Competitors

Branding, Marketing Strategy, USP

These days, it can be difficult for a business to be truly unique. There are hundreds of other small businesses (and even big businesses) offering a similar product or service…

6 Things to Consider Before Growing Your Small Business

6 Things to Consider Before Growing Your Small Business

Marketing Strategy

If business is booming, it can be tempting to think that this is the perfect time for growing your small business. But before you take the next step, have you…

Tone of Voice: What Is It, Why Do I Need It & How Do I Get One?

Tone of Voice: What Is It, Why Do I Need It & How Do I Get One?

Branding, Marketing Strategy

We all know about the importance of creating a strong, recognisable brand. And defining a tone of voice for your small business is part of that. It includes everything from…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners find their voice to stand out from the competition, provide value to their customers & find the right marketing mix and workflows to grow their business.

She's been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

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sandstonecastles marketing
Denise Strohsahl
3 Royal Terrace Gardens
Co/Space
EH7 5EJ
Edinburgh

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