The world is a hugely diverse place. And I believe it’s really important to embrace this with inclusive marketing for your small business. It’s easy to view things just from your own perspective. But have you ever stopped to consider how someone from a different ethnic background, age group or sexual orientation would perceive your…
What Are Call-to-Actions and Why Do I Need Them?
Call-to-actions, also known as CTAs, are something you hear a lot about in the marketing world. But do you know exactly what they are, what they can be used for, and why you need them? Put simply, call-to-actions are devices designed to prompt an immediate response or sale. Call-to-actions make sure your content converts into…
Tone of Voice: What Is It, Why Do I Need It & How Do I Get One?
We all know about the importance of creating a strong, recognisable brand. And defining a tone of voice for your small business is part of that. It includes everything from the way you write on social media to the language used in your advertising. And it has a big impact on the way people perceive…
Benefits & Features: How Can They Help Your Small Business Marketing?
At first glance, the benefits & features of your small business’s products and services might seem very similar. But there are subtle differences between both categories. And those can have a big impact on the effectiveness of your small business marketing. You might remember that old phrase “show, don’t tell” from English class at school,…
What Does Success Mean to You and Your Small Business?
Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making lots of money or creating a huge, international company. Often, success can mean doing something you love and creating a small business that works for…
5 Examples of Marketing Strategies for Your Small Business
There’s nothing I love more than seeing really good marketing – especially when it comes from a local business. And what better than looking at what other businesses are doing to kick-start some marketing ideas of your own? So let’s check out some great examples of marketing strategies from local, Scottish businesses! Isle of Harris…
How to Implement Customer-Focused Marketing for Your Small Business
Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing approach? If you’re following my blog regularly, you already know that I believe that marketing doesn’t have to be annoying to get results. And today,…
Customer Focus: Marketing Your Small Business Doesn’t Have to Be Annoying
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be good for their image. Especially since marketing with a customer focus works so much better! (I think it must either be generating enough response to…
Marketing Strategy for Small Businesses: Why You Need One & How to Define it
Life of a small business owner is busy. So it’s understandable that we tend to be reluctant to spend precious time on things like our small business marketing strategy and planning. Especially as these sort of things end up hidden away in a drawer somewhere and completely forgotten about. But having a good marketing strategy…
Stop Discounting: How to Compete on Value Rather Than Price
Discounts, special offers, seasonal sales – you see a lot of that around, especially in on- and offline retail businesses. But discounting can seriously injure your small business while you’ll see much better results if you compete on value rather than price. Let’s have a look at what that means for your small business and…
