Should You Communicate Your Rates on Your Website?
In retail, there’s no question that every item for sale has a price tag, whether it’s online or in a shop on the High Street. But for service-based small businesses, the decision to…
Marketing Strategy
Customer Reviews: 6 Ways to Use Them for Your Small Business Marketing
Customer reviews are a great way to avoid blowing your own trumpet all the time to promote your small business. Letting others sing your praises is probably as close as…
How to Get Referrals for Your Small Business
According to surveys, 92% of consumers trust referrals from friends and family more than any other form of advertising. So if you have happy customers, it’s high time to use…
How to Get Repeat Business From Existing Customers
We’ve heard it all before: Growing your small business is not just about identifying new opportunities but also about generating repeat business. Simply because retaining an existing customer is cheaper…
Set Goals for Your Small Business in 4 Steps
It’s a simple truth: If you don’t know what you want, you will never get it. And it applies to both our personal lives and our small businesses. That’s why…
What Does Success Mean to You and Your Small Business?
Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making…
How to Set up a Successful Marketing Collaboration
Teaming up with another company to reach new audiences is a great way to grow your small business. But what exactly does that mean and how do you set up…
How to Attract Enquiries That Convert
As small business owners, we don’t have time to spare. So, how about minimising the number of time-wasters among your potential clients and leads and focus on attracting more enquiries…
Stop! What are you actually selling?
As small business owners, we know what we’re selling. Being this close to our work, however, can sometimes lead us to assume that everyone else gets it too! What is…
Inclusive Marketing: How to Make Your Marketing More Accessible
The world is a hugely diverse place. And I believe it’s really important to embrace this with inclusive marketing for your small business. It’s easy to view things just from…