• What Does Success Mean to You and Your Small Business?

    Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making lots of money or creating a huge, international business. Often, success can mean doing something you love and creating a small business that works for

  • Customer-Centric Marketing Ideas for Small Businesses

    There’s an old saying that “the customer is always right”. It’s a cliché, but like many clichés, it’s also true: You’re in business because you want to provide something useful and valuable for your customers. And happy customers become repeat customers and recommend your small business to their friends and family. So it makes sense

  • How to Stand Out on Social Media

    It is estimated that there will be approximately 2.77 billion active users on social media by 2019. With more users than ever, it’s getting increasingly difficult to stand out from the crowd. But that doesn’t mean it’s impossible to get noticed on social media. By thinking outside the box and using creative strategies, social media

  • How to Add Perceived Value to Your Small Business

    Imagine your car has broken down. There’s a garage nearby which offers really cheap repairs. There’s also a garage next door which is more expensive, but is trustworthy, more reliable, has better customer service and friendly mechanics who explain what’s wrong. Where do you bring your car? Exactly. You don’t need to undercut your competition

  • Why You Need to Change and Evolve Your Business

    So, you’ve had a great business idea, put it into practice and made your mark on the market. It can be tempting to put your feet up and relax now, but is this the best way to remain successful? No, it definitely isn’t! One of the main issues with having a great business idea is copycats.