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Small Business Marketing Blog

Time-Saving Tips for Your Small Business Marketing

Time-Saving Tips for Your Small Business Marketing

Marketing Planning, Productivity

Marketing is important to every small business that wants to grow. But attracting new customers, keeping existing ones happy and raising your profile can cost a lot of time. That’s…

Content Marketing Ideas – A Brainstorming Tool for Small Businesses

Content Marketing Ideas – A Brainstorming Tool for Small Businesses

Content Marketing, Marketing Channels

Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you…

7 Reasons to Hire a Marketing Consultant for Your Small Business

7 Reasons to Hire a Marketing Consultant for Your Small Business

Marketing Consultant, Small Business

If you’re running a small business and are struggling with your marketing, making the decision to hire a marketing consultant is often a good idea. Bringing someone in, however, can…

Hiring an Employee – What you Need to Know and How to Get it Right First Time

Hiring an Employee – What you Need to Know and How to Get it Right First Time

Productivity, Small Business

Whatever your 2022 goals are, hiring an employee might be on your radar. Perhaps you have been considering the next steps in growing your business for a while. Or perhaps…

How to Start a Blog for Your Small Business

How to Start a Blog for Your Small Business

Content Marketing, Marketing Channels

Remember the days when a blog was nothing more than the online version of a personal diary? Years later and blogs have become an integral part of online and content…

4 Simple Ways to Level Up Your Marketing for the New Year

4 Simple Ways to Level Up Your Marketing for the New Year

Marketing Strategy

It sounds like a cliché, but it’s true – every day is an opportunity to level up your marketing. However, when you’re busy with the day to day realities of…

Small But Mighty – The Biggest Advantage of Small Businesses

Small But Mighty – The Biggest Advantage of Small Businesses

Marketing Strategy, Opinion

This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion! Passion is not just important because it’s what keeps you…

How to Learn From the Past & Improve Your Small Business Marketing

How to Learn From the Past & Improve Your Small Business Marketing

Marketing Planning

There are several steps on the journey to improve your marketing. First, you should start by creating a marketing plan to make sure you’re not missing out on any marketing…

How to Find Out If Your Marketing Is Working – Marketing Analytics for Small Businesses

How to Find Out If Your Marketing Is Working – Marketing Analytics for Small Businesses

Marketing Planning

Marketing your small business’s products and services is at the heart of every growth strategy. But to get the best results from your marketing efforts, you need to find out…

Why Jargon Can Ruin Your Marketing Content & How to Avoid it

Why Jargon Can Ruin Your Marketing Content & How to Avoid it

Content Marketing, Copywriting

Content has become a vital part of every small business’s marketing mix. But if you want it to work, you have to make sure to speak your target market’s language. Using…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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