Meet Denise – Small Business Brand & Marketing Consultant in Edinburgh

I’ve always loved words, writing and languages. So it didn’t come as a surprise when my degree in General Linguistics was closely followed by a career in copywriting and marketing.

And as much as I enjoyed finding the right words for an advertising campaign or sales brochure, one thing became immediately clear: Even the best content falls flat without a wider strategy in place. 

Just think about it. How can you stand out from your competition, if you don’t know how to play to your strengths? How do you connect with your audience, if they don’t understand the value of working with you?

For your small business marketing to be successful, you need a well-defined brand & marketing strategy to make sure that your message is on point. Then, and only then, will you see the best results from your campaigns and content.

Want to find out more? Check out my services & rates, have a look at my FAQ or check out my blog for free marketing advice & tips!

Customer focus is key

Another lesson that shaped the way I do marketing is that pushy, salesy marketing tactics are not sustainable in the long term. And why would you want to put off your customers with annoying, unsolicited and, not to forget, costly campaigns anyway?

So, instead, focus on what your ideal customers want and need and how you make their lives easier. Be generous with your expertise and advice. Show them what they gain from working with you and deliver a stellar customer experience to boot. And people will take note.

It’s the reason I started my small business marketing blog in 2013, with talks at conferences and networking events thrown in for good measure and a regular newsletter, too. It’s been generating a large part of my new (and repeat!) business ever since.

Strategy & delivery

I set up sandstonecastles as a brand & marketing consultancy for small businesses in 2010. Since then, I’ve had the pleasure of working with small businesses from a wide range of industries. 

With clients from the worlds of interior design, publishing, retail, legal and accounting services, tourism, construction, food & drink, training, coaching and many more, I have a strong track record in both B2B and B2C marketing. 

Even better, with my background in brand & marketing strategy as well as copywriting, I can help you with your marketing, positioning and messaging – from strategy to delivery.

Want to find out more? Then get in touch to arrange a free initial call with me.