For the love of words
I’ve always loved words, writing and languages. So it didn’t come as a surprise when my degree in General Linguistics was closely followed by a career in copywriting and marketing.
And as much as I enjoyed finding the right words for an advertising campaign or sales brochure, one thing became immediately clear: Even the best content falls flat without a wider strategy in place.
Just think about it. How can you stand out from your competition, if you don’t know how to play to your strengths? How do you connect with your audience, if you don’t demonstrate the full extent of value you provide to them?
For your small business marketing to be successful, you need a well-defined brand & marketing strategy to make sure that your message is on point. Then, and only then, will you see the best results from your campaigns and content.
Small business marketing with a customer focus
Another lesson that shaped the way I do marketing is that pushy, salesy marketing tactics are not sustainable in the long term. And why would you want to put off your customers with annoying, unsolicited and, not to forget, costly campaigns anyway?
So, instead of expecting people to part with their money based on your say-so, give before you get: Be generous with your expertise and advice. Show them you’re here to help and people will take note. And then deliver stellar customer service to boot.
It’s the reason I started my small business marketing blog in 2013, with talks at conferences and networking events thrown in for good measure. It’s been generating a large part of my new (and repeat!) business ever since.
Strategy & delivery
I set up sandstonecastles as a brand & marketing consultancy for small businesses in 2010. Since then, I’ve had the pleasure of working with small businesses from a wide range of industries.
With clients from the worlds of interior design, publishing, retail, legal and accounting services, tourism, construction, food & drink, training, coaching and many more, I have a strong track record in both B2B and B2C marketing.
Even better, with my background in brand & marketing strategy as well as copywriting, I can help you find your USP and the best way to get your message out there.
Because as much as your content needs to fit into the bigger picture to work, your strategy will only ever be as strong as its delivery. Want to find out more? Then get in touch to arrange a free initial call with me.
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Happy clients, happy me!
Check out what my clients are saying:
Denise is amazing! She’s done incredible work helping us to define our USP to stand out from the crowd and apply that to every aspect of our marketing. We would (and have!) highly recommend her to everyone.
Working with Denise has been a brilliant addition to our business. She looks after our marketing with great efficiency & professionalism. She was especially helpful with our 60th Anniversary celebrations.
Denise is hugely capable & delivers everything with a smile. Having her handle my marketing is one of the best decisions I ever made. I highly recommend her to anyone who needs help with their marketing.