Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you generate the right content marketing ideas? Over the years of writing this small business marketing blog and promoting my services on social media, I’ve learned…
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Small Business Interview: Jane Banks from LaserFlair
On my mission to find out what drives small business owners in Scotland, I’ve spoken to some pretty interesting people, who all have fantastic insights into what running a small business is really like. My latest interviewee is Jane Banks, the owner of laser cutting and engraving business LaserFlair, who is based in Upper Largo…
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Benefits & Features: How Can They Help Your Small Business Marketing?
At first glance, the benefits & features of your small business’s products and services might seem very similar. But there are subtle differences between both categories. And those can have a big impact on the effectiveness of your small business marketing. You might remember that old phrase “show, don’t tell” from English class at school,…
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The Best Cafes to Work from in Edinburgh: Part 2
When you’re running your own small business – and particularly if you work from home – it can get a little lonely. When that happens, I love finding cosy little cafes to work from in Edinburgh. You can chat with people and have a bit of buzz around you while you’re getting your work done.…
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How Video Marketing Can Help Your Small Business
There’s a big buzz around video marketing these days, for small businesses like yours as well as for medium-sized and larger ones. Whenever you scroll through your social media feed, it seems like every second post is a video. And it’s not just cute clips of animals or funny compilations from TV anymore. Videos are…
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What Does Success Mean to You and Your Small Business?
Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making lots of money or creating a huge, international company. Often, success can mean doing something you love and creating a small business that works for…
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What Is a (Small Business) Marketing Plan, Why Do I Need One & How Do I Get One?
Before I start doing anything marketing activities for my small business, I always like to have a plan in place. When you’ve got lots of great ideas and are raring to go, stopping to write down a plan might seem like an unnecessary, boring step. But believe me, it’ll come in very useful in the…
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How to Market Your Small Business When You’re Busy
Marketing your small business is hugely important if you want to run a successful company. It can, however, often get pushed down to the bottom of the to-do list when you’re busy doing client work or dealing with customers. You might be rushed off your feet right now, but if you don’t keep marketing your…
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Small Business Interview: Gino Crolla from Anima
What makes small business owners in Edinburgh tick? That was the question that started my interview series with local small business owners about their achievements, successes and struggles – in marketing and in general. Today it’s the turn of Gino Crolla from Anima, a local restaurant in Edinburgh which serves up delicious Italian soul food.…
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Learn From the Best II: 5 Scottish Businesses with Great Marketing
As a small business marketing consultant, there’s nothing I love more than seeing a really, really good marketing campaign – especially when it comes from a local business. If you’re struggling for inspiration, having a look at what other people are doing can help kick-start some great marketing ideas of your own. Here are a…
