Walt Disney once said, “Do what you do so well that people can’t resist telling others about you.” And it’s a sentiment worth following! Word of mouth is an incredibly…
Over the years, there will be many reasons you may choose to host an event. You might be planning to celebrate your small business’s anniversary, offer information evenings to potential…
A lot of small businesses prioritise client work over working on their own admin, marketing and business development. Paid work is obviously important for your business. But don’t forget to…
A large part of marketing your small business is trial and error. And as the process goes, mistakes are often unavoidable. The important thing is to spot and get rid…
When it comes to growing your small business, it can be hard to know where to start. You’ve got social media, your company website and many other tactics in place to…
Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. So I decided to write up a…
Where to begin?! It can feel overwhelming when the time comes to start marketing your small business. Everyone who has ever launched a business, product or service has been there….
Writing marketing content that converts followers into leads and leads into paying customers is a large part of your job as a small business owner. That’s why I’ve collected 12…
Social media marketing, email marketing and newsletters, blogging, SEO or leaflets – when it comes to promoting your brand, there are lots of platforms to choose from. But how do…
There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…
