How to Improve your Social Media Organisation and Get Your Content Out There
When it comes to running a business in 2021, social media is a must. Whether your customers are hanging out on Facebook, Instagram or LinkedIn, there’s no avoiding it. One…
Small Business Marketing Blog
13 Marketing Mistakes That Can Sabotage Your Small Business
If your small business marketing is not delivering the results you were looking for, it’s important to find out what the most likely cause is. To help you with that,…
How to Run Your Business So It Stops Running You
‘Being your own boss’ and ‘more money’ are the most popular reasons to start your own business. While your profits depend on the industry, the idea of doing things your way is very…
Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses
When you start your own small business, marketing your services and products can be a bit daunting. But before you get frustrated waiting for orders to come in, you should…
Who Should I Call? 12 Design and Marketing Job Definitions
When launching or growing a business, it can be difficult to know which of the many different professionals to call in for help. Marketing job definitions are easy to mix…
The Best (Online) Networking Events & Clubs to Join in Edinburgh & Scotland
Last updated: January 2021 Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to…
How to Build a Mailing List for Your Small Business
Email newsletters are a great way to reach out to potential customers and keep in touch existing ones. It’s also a very affordable way to spread the word about your…
What’s Your Plan for the Next 6 Months? 11 Marketing Ideas for Small Businesses
So, you’ve set up a marketing strategy for your small business. And now you want to start working on your marketing plan for the next 6 months. But how do…
Self-Hosted Website CMS Options for Small Business Owners
Creating a professional website is one of the most important things you can do for your small business. Having a dedicated space online for customers to connect with you and…
Set Goals for Your Small Business in 4 Steps
It’s a simple truth: If you don’t know what you want, you will never get it. And it applies to both our personal lives and our small businesses. That’s why…