Edinburgh’s Best Co-Working Offices for Small Businesses
When you’re a small business owner or a freelancer, working from home can get lonely very quickly. If you’re not ready to hire your own place yet, a shared office…
Small Business Marketing Blog
7 Successful Ways I Market my Small Business On and Offline
A question I get asked quite a lot is how I market my small business – and that’s a fair question to ask, seeing that I’m telling people how to…
Small Business Interview: Claire Watson – Photographer & Brand Image Specialist
This week, I’m excited to be bringing you the latest instalment of my Small Business Interview series. For this edition, I was thrilled to pick the brain of talented photographer…
9 Small Business & Product Launch Ideas
A business or product launch is a very exciting time for any small business owner. Whether you’re launching an entirely new service, a seasonal menu, or are opening another shop,…
How to Measure Your Marketing as a Small Business Owner
It’s no secret that in order to successfully grow your small business, an effective marketing strategy is key. But did you know that it’s equally important to track and measure…
9 Benefits of Social Media Marketing for Small Businesses
Despite changes in how people use Facebook, Twitter & Co. over the past decade, social media has shown it is here to stay. And with it, a lot of significant…
How to Avoid Social Media Overwhelm as a Small Business Owner
Did you know that in 2020, studies revealed that 45% of the global population uses social media? Research suggests that that statistic is only growing, making an effective digital presence…
Christmas Marketing Ideas for Small Businesses
2020 has been quite a year. For so many people, their business and personal lives have been hugely disrupted in ways they couldn’t have imagined. This, it seems, has led…
Small Business Email Marketing: The Alternative Guide
If you spend any amount of time online researching, you’re sure to be aware of the hype around small business email marketing. The hype isn’t unwarranted – this can be…
4 Types of Social Media Content You Should Focus on
There are many benefits to using social media marketing for your small business. It’s a great way to raise brand awareness, build a loyal fan base from the ground up and…