Generating a lot of traffic to your website is great. However, there’s a difference between getting someone to visit and managing to convert website visitors into paying customers! Seeing your…
For small businesses, emails are an ideal way to connect with potential and existing customers, share relevant content and promote your products and services. Whether you’ve been in the business for…
Social media is a great way to create brand awareness for your small business and drive growth. But it follows a completely different rule set to other, more traditional marketing…
Given my line of work, it’s probably unsurprising to hear that I get asked a lot of questions about marketing! Most commonly, people enquire about specific platforms or tactics. “Should…
As a small business owner, you’ll no doubt be familiar with the ups and downs of running your business. One month you’ll be incredibly busy, and then the next month…
Four things are crucial to keeping your small business running: A healthy cash flow, loyal and talented staff, visibility in the market and a strong customer base. But how do…
When it comes to marketing your small business, there’s one important tool that’s staring you right in the face. You just might not have realised its potential yet: your staff….
Wondering if a blog is actually worth the work involved? I’ve been successfully using this blog to grow my small business since October 2013! So today, I’d like to share 7…
Have you ever looked at your Facebook or Instagram and realised a month has passed since you last posted? You’re not alone! Many clients I speak to struggle with consistency…
There are several reasons why your business goes through a quiet time. It could be that your target group is on holiday or that your product itself is seasonal. It could…
