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Small Business Marketing Blog

A Beginner’s Guide to Keywords for Small Businesses

A Beginner’s Guide to Keywords for Small Businesses

Marketing Channels, Online Marketing

Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. So I decided to write up a…

7 Steps to Help you Start Marketing your Small Business

7 Steps to Help you Start Marketing your Small Business

Marketing Planning, Marketing Strategy

Where to begin?! It can feel overwhelming when the time comes to start marketing your small business. Everyone who has ever launched a business, product or service has been there….

12 Essential Tips to Write Better Marketing Copy for Your Small Business

12 Essential Tips to Write Better Marketing Copy for Your Small Business

Copywriting

Writing marketing content that converts followers into leads and leads into paying customers is a large part of your job as a small business owner. That’s why I’ve collected 12…

How to Choose the Right Marketing Channels for Your Small Business

How to Choose the Right Marketing Channels for Your Small Business

Marketing Channels, Marketing Planning

Social media marketing, email marketing and newsletters, blogging, SEO or leaflets – when it comes to promoting your brand, there are lots of platforms to choose from. But how do…

How to Identify a Target Market for Your Small Business

How to Identify a Target Market for Your Small Business

Marketing Planning, Marketing Strategy

There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…

The Best (Online) Networking Events & Clubs to Join in Edinburgh & Scotland

The Best (Online) Networking Events & Clubs to Join in Edinburgh & Scotland

Edinburgh, Networking, Scotland

Last updated: May 2022 Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to…

How to Create a Powerful Customer Flow that Gets People Clicking Through

How to Create a Powerful Customer Flow that Gets People Clicking Through

Marketing Planning, Marketing Strategy

When starting out with our businesses, we’re told about the importance of marketing. But once you have defined your marketing mix – how do you make sure all your effort…

Should You Work From Home or Get an Office for Your Small Business?

Should You Work From Home or Get an Office for Your Small Business?

Productivity, Small Business

In the beginning, most small business owners work from home. As the business grows, however, so might your workspace needs. So you can either stick with a home office or…

9 Key Marketing Definitions for Small Businesses

9 Key Marketing Definitions for Small Businesses

Marketing Definitions

When starting your own business, marketing is central to grow your customer base and increase brand awareness among your target market. So let’s have a look at the 9 key marketing…

Small Business Brand: What Is It, Why Do I Need One & How Do I Get One?

Small Business Brand: What Is It, Why Do I Need One & How Do I Get One?

Branding, Marketing Strategy

Your small business brand is central to everything you do. It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. For…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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