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Small Business Marketing Blog

How to Improve your Social Media Organisation and Get Your Content Out There

How to Improve your Social Media Organisation and Get Your Content Out There

Marketing Channels, Productivity

When it comes to running a business in 2021, social media is a must. Whether your customers are hanging out on Facebook, Instagram or LinkedIn, there’s no avoiding it. One…

13 Marketing Mistakes That Can Sabotage Your Small Business

13 Marketing Mistakes That Can Sabotage Your Small Business

Marketing Ideas

If your small business marketing is not delivering the results you were looking for, it’s important to find out what the most likely cause is. To help you with that,…

How to Run Your Business So It Stops Running You

How to Run Your Business So It Stops Running You

Productivity, Small Business

‘Being your own boss’ and ‘more money’ are the most popular reasons to start your own business. While your profits depend on the industry, the idea of doing things your way is very…

Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses

Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses

Opinion, Small Business

When you start your own small business, marketing your services and products can be a bit daunting. But before you get frustrated waiting for orders to come in, you should…

Who Should I Call? 12 Design and Marketing Job Definitions

Who Should I Call? 12 Design and Marketing Job Definitions

Marketing Essentials

When launching or growing a business, it can be difficult to know which of the many different professionals to call in for help. Marketing job definitions are easy to mix…

The Best (Online) Networking Events & Clubs to Join in Edinburgh & Scotland

The Best (Online) Networking Events & Clubs to Join in Edinburgh & Scotland

Networking, Scotland

Last updated: January 2021 Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to…

How to Build a Mailing List for Your Small Business

How to Build a Mailing List for Your Small Business

Email Marketing, Marketing Channels

Email newsletters are a great way to reach out to potential customers and keep in touch existing ones. It’s also a very affordable way to spread the word about your…

What’s Your Plan for the Next 6 Months? 11 Marketing Ideas for Small Businesses

What’s Your Plan for the Next 6 Months? 11 Marketing Ideas for Small Businesses

Marketing Ideas, Marketing Planning

So, you’ve set up a marketing strategy for your small business. And now you want to start working on your marketing plan for the next 6 months. But how do…

Self-Hosted Website CMS Options for Small Business Owners

Self-Hosted Website CMS Options for Small Business Owners

Marketing Channels, Small Business, Website

Creating a professional website is one of the most important things you can do for your small business. Having a dedicated space online for customers to connect with you and…

Set Goals for Your Small Business in 4 Steps

Set Goals for Your Small Business in 4 Steps

Marketing Strategy

It’s a simple truth: If you don’t know what you want, you will never get it. And it applies to both our personal lives and our small businesses. That’s why…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners find their voice to stand out from the competition, provide value to their customers & find the right marketing mix and workflows to grow their business.

She's been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

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Denise Strohsahl
3 Royal Terrace Gardens
Co/Space
EH7 5EJ
Edinburgh

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