If business is booming, it can be tempting to think that this is the perfect time for growing your small business. But before you take the next step, have you thought about whether your business is actually ready to expand? Here are a few things to consider before growing your small business, so you can…
After Sales Services: Why Your Marketing Shouldn’t Stop With Making the Sale
Too many small business owners think their job is done once they’ve closed the sale. But ending your marketing there is a huge mistake. It’s really important to nurture these customers and offer after sales services. Not only will this increase customer satisfaction, but it can also lead to repeat business, customer retention and referrals. Here…
How to Promote Your Small Business Website
If your business has a website (and let’s face it, who doesn’t these days?), it’s really important to make sure people – and search engines – actually see it. The motto “If you build it, they will come” doesn’t work here. You need to promote your small business website to make it work for you.…
The Pros and Cons of Hiring Employees for Your Small Business
As your small business grows, it’s likely that you’ll need some help. Whether it’s someone with a skill you don’t have or someone to help out with all the admin you no longer have time for. But hiring your first employee is a big step, and it’s not always the right one for some small…
5 Great Places to Work Remotely in Edinburgh: Part 3
As I have talked about before, every now and then I love to work remotely in Edinburgh. Running a small business on your own can get lonely and repetitive. And the best thing to do about that is to get out of your (home) office to work from a café. And it’s great. Whether it’s…
9 Product Launch Ideas for Your Small Business
Launching a new product is a very important time for any small business. Whether you’re launching an entirely new service, a seasonal menu or even opening a second shop, it’s vital to let your customers know about the launch. But how do you best promote your product launch? Creating a buzz around your new product…
Small Business Interview: Andrew Morrison from AM Bid
It’s time for another instalment of my small business interview series! And this time I’m chatting to Andrew Morrison, the founder and managing director of the multi-award-winning AM Bid. Based in North Berwick, just outside Edinburgh, Andrew leads a team of bid, proposal and tender experts working with both large and small businesses across 20 different…
Anniversary Marketing Ideas for Your Small Business
A company anniversary is always a great reason to celebrate! Running a small business can be very tough. So whether you’re celebrating 1 year or 60 years, it’s definitely something to be proud of. And it’s an opportunity not to be missed: Not only is it a great chance to celebrate your achievements, but it…
Influencer Marketing for Small Businesses
The term “influencer” is a bit of a buzzword in the marketing world at the moment. I’m sure you’ll have heard of influencers before. But do you know exactly what they do, who they are and how influencer marketing can benefit your small business? Today, I’m talking you through everything to do with influencer marketing…
5 More Great Edinburgh Networking Events for Small Businesses
Now is the time to get organised and give your small business a boost for the year ahead. One way to do this is by attending local networking events. Not only are they great for meeting new people and learning new things, you may even find yourself some new clients! I have already recommended my…
