As I have talked about before, every now and then I love to work remotely in Edinburgh. Running a small business on your own can get lonely and repetitive. And the best thing to do about that is to get out of your (home) office to work from a café. And it’s great. Whether it’s…
9 Product Launch Ideas for Your Small Business
Launching a new product is a very important time for any small business. Whether you’re launching an entirely new service, a seasonal menu or even opening a second shop, it’s vital to let your customers know about the launch. But how do you best promote your product launch? Creating a buzz around your new product…
Small Business Interview: Andrew Morrison from AM Bid
It’s time for another instalment of my small business interview series! And this time I’m chatting to Andrew Morrison, the founder and managing director of the multi-award-winning AM Bid. Based in North Berwick, just outside Edinburgh, Andrew leads a team of bid, proposal and tender experts working with both large and small businesses across 20 different…
Anniversary Marketing Ideas for Your Small Business
A company anniversary is always a great reason to celebrate! Running a small business can be very tough. So whether you’re celebrating 1 year or 60 years, it’s definitely something to be proud of. And it’s an opportunity not to be missed: Not only is it a great chance to celebrate your achievements, but it…
Influencer Marketing for Small Businesses
The term “influencer” is a bit of a buzzword in the marketing world at the moment. I’m sure you’ll have heard of influencers before. But do you know exactly what they do, who they are and how influencer marketing can benefit your small business? Today, I’m talking you through everything to do with influencer marketing…
5 More Great Edinburgh Networking Events for Small Businesses
Now is the time to get organised and give your small business a boost for the year ahead. One way to do this is by attending local networking events. Not only are they great for meeting new people and learning new things, you may even find yourself some new clients! I have already recommended my…
Marketing & Small Business Events to Attend in the UK in 2019
With the new year still young, it’s time to start planning for 2019. There are lots of great marketing events and small business conferences happening around the UK next year. If you’re looking to improve your small business and build on your skills, get your diary out and have a look at these events. From…
Social Media Timing: An Alternative Guide for Small Businesses
There are thousands of blog posts out there claiming to know the best social media timing. Sometimes, these times seem to be plucked out of thin air. Other times, lots of data has been added together to create an average. Either way, the suggested best times to post on social media are probably not going…
Low-Cost Marketing Ideas for Small Businesses
Promoting our small businesses is important. But actually finding the cash to do so can often be difficult. So if you’re on a budget and big, expensive marketing campaigns are out of the question, check out these low-cost marketing ideas for small businesses. Because small budgets don’t mean it’s impossible to market your products and…
The Best Online Marketing Channels for Small Businesses
These days, digital marketing should be a big part of any small business marketing strategy. Online marketing allows you to reach a wide audience of potential customers. And it also gives you the chance to try out a range of marketing styles and channels at a low cost. But what are the best online marketing…
