If you’re running a small business and are struggling with your marketing, making the decision to hire a marketing consultant is often a good idea. Bringing someone in, however, can…
Whatever your 2022 goals are, hiring an employee might be on your radar. Perhaps you have been considering the next steps in growing your business for a while. Or perhaps…
Remember the days when a blog was nothing more than the online version of a personal diary? Years later and blogs have become an integral part of online and content…
It sounds like a cliché, but it’s true – every day is an opportunity to level up your marketing. However, when you’re busy with the day to day realities of…
This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion! Passion is not just important because it’s what keeps you…
There are several steps on the journey to improve your marketing. First, you should start by creating a marketing plan to make sure you’re not missing out on any marketing…
Marketing your small business’s products and services is at the heart of every growth strategy. But to get the best results from your marketing efforts, you need to find out…
Content has become a vital part of every small business’s marketing mix. But if you want it to work, you have to make sure to speak your target market’s language. Using…
When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking….
Over the last few years, video marketing has become increasingly popular across most industries. Did you know that in 2021, 87% of video marketers report that video has given them…
