Small Business Marketing Blog

Looking for practical small business marketing advice without any overhyped trends and salesy tactics? You’re in the right place!

Check out my latest blog posts below or choose the most relevant category to get started:

Brand & Marketing Strategy: Define your USP, ideal client, best marketing channels & goals
Planning & Reporting: Plan your marketing activities ahead & find out what works
Customer Experience: Create happy, loyal customers & grow referrals and repeat business
Workflow & Processes: Make sure your marketing fits into your busy schedule

In the top left corner of this website, click on the magnifying glass to search for a blog post or specific topic.

4 Ways to Grow Your Small Business With Video

Marketing Channels, Marketing Planning & Reporting

There’s a big buzz around video marketing these days. In fact, stats show that in 2023, mobile video accounted for an incredible 80% of total mobile data traffic. There are…

Want to Get Better Results from Your Small Business Marketing?

Brand & Marketing Strategy

So, you’re spending hours each week on your marketing. You’re keeping your social media channels up-to-date, adding new blog posts to your website and sending out regular newsletters. But you…

Small Business Events to Attend in the UK in 2024

Marketing Channels, Marketing Planning & Reporting

Small business events like conferences and trade shows are a great place to learn new skills, network and get inspired by like-minded small business owners. So when was the last…

Identifying Customer Triggers – What creates the need to buy what you’re selling?

Brand & Marketing Strategy

When running a small business, it’s crucial to understand what makes someone come looking for you. While you may not be able to predict one hundred percent of these decision-making…

How to Promote Your Small Business Website

Marketing Channels, Marketing Planning & Reporting

If your business has a website (and let’s face it, who doesn’t these days?), it’s really important to make sure people – and search engines – actually see it. The…

My Favourite Small Business & Marketing Tools

Workflows & Processes

Something that often comes up when people talk about starting their own business is the fear of being overwhelmed. Running your own business means being a jack of all trades…

How to Grow Your Small Business & Keep on Track

Marketing Planning & Reporting

At a workshop, run by the Edinburgh Chamber of Commerce, we talked about the different stages you go through when you grow your small business and what each of these mean for…

How to Scale Your Marketing When Growing Your Small Business

Marketing Planning & Reporting

When it comes to marketing, most small business owners start off by taking care of it themselves. But what happens when your business starts to take off and things are…

10 Things I’ve Learned in 10 Years of Small Business Blogging

Opinion

As of October 2023, I’ve been running this blog for a decade. I hit publish on my very first post way back in 2013, and I have figured out a…

How Your Business Size Impacts Marketing – a Guide for Small Business Owners

Marketing Know-how

It’s easy to understand why, when you’re new to it, you might imagine that marketing a small business doesn’t differ a whole lot from marketing for a medium-sized or large…

Hello, I’m Denise from sandstonecastles, a brand & marketing consultancy based in Edinburgh, Scotland.

I help small business owners like yourself to find the right marketing that’s in line with your brand and values.

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