Create a Strong Brand: How I Did It and How You Can Too
When you start a business, it’s easy to get caught up in what everyone else is doing. To create a strong brand, however, you have to find the right balance…
Small Business Marketing Blog
4 Ways a Small Business Marketing Consultant Can Help You
One of the questions I often get from small business owners is: “How does a small business marketing consultant work? How can you help me?”. And I would not be surprised…
How to Get Repeat Business From Existing Customers
We’ve heard it all before: Growing your small business is not just about identifying new opportunities but also about generating repeat business. Simply because retaining an existing customer is cheaper…
How to Market Your Small Business on a Budget – With Examples
It can be challenging for small businesses to attract and retain customers. Especially compared to larger companies with big budgets, large teams and creative agencies on their side. But that just…
One Size Does Not Fit All – Tailoring Social Media Content to your Chosen Platforms
When it comes to digital content, one size does not fit all. In order to be effectively promoting your brand, you need to be tailoring social media content to your…
4 Tips for a Web Copy That Converts
Websites are an important marketing channel for small businesses. But how do you actually write web copy that converts web visitors into paying customers? We often concentrate so much on…
A Checklist for Your Successful Marketing Campaign Launch
Marketing your small business has always risks. There are, however, a few basic things that can increase your chances of success considerably. Much of a successful marketing campaign launch, after…
How to Monitor and Manage Your Small Business Processes
There are many ways to manage a business. Automating regular tasks, monitoring progress, measuring growth – all these small business processes are there to help you keep on top of…
How to Improve your Social Media Organisation and Get Your Content Out There
When it comes to running a business in 2021, social media is a must. Whether your customers are hanging out on Facebook, Instagram or LinkedIn, there’s no avoiding it. One…
13 Marketing Mistakes That Can Sabotage Your Small Business
If your small business marketing is not delivering the results you were looking for, it’s important to find out what the most likely cause is. To help you with that,…