7 Lessons I’ve Learned in Business Networking
When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking….
Small Business Marketing Blog
How to Create Powerful Video Marketing That Works for your Small Business
Over the last few years, video marketing has become increasingly popular across most industries. Did you know that in 2021, 87% of video marketers report that video has given them…
Things You Can Learn from Your Existing and Past Customers
Your customers are absolutely key to your business. But have you ever stopped to think about what they can teach you? Listening to your customers is a fantastic way to…
Social Media Timing: An Alternative Guide for Small Businesses
There are thousands of blog posts out there claiming to know the best social media timing. Sometimes, these times seem to be plucked out of thin air. Other times, lots…
5 Ways to Beat Marketing Procrastination and Get Things Done
Do you know exactly what you need to do for your marketing but don’t have the time or energy? Do you hate promoting yourself or are you not sure where…
Customer-Focused Marketing Ideas for Small Businesses
Marketing can be annoying and pushy – picture tactics like unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your…
How to Implement Customer-Focused Marketing for Your Small Business
Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing…
How to Upgrade Your Audience and Reach More Valuable Clients
Do you ever get the feeling your business isn’t quite reaching its full potential? You’re receiving regular enquiries, but they just aren’t quite hitting the mark? We’ve all been there!…
How to Tackle the Biggest Marketing Challenges for Small Business
Are you responsible for the marketing in your small business? Then this post is for you! I have collected tips and guides on how to tackle the biggest marketing challenges for small…
Customer Focus: Marketing Your Small Business Doesn’t Have to Be Annoying
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be…