Customer-Focused Marketing Ideas for Small Businesses
Marketing can be annoying and pushy – picture tactics like unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your…
Small Business Marketing Blog
How to Implement Customer-Focused Marketing for Your Small Business
Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing…
How to Upgrade Your Audience and Reach More Valuable Clients
Do you ever get the feeling your business isn’t quite reaching its full potential? You’re receiving regular enquiries, but they just aren’t quite hitting the mark? We’ve all been there!…
How to Tackle the Biggest Marketing Challenges for Small Business
Are you responsible for the marketing in your small business? Then this post is for you! I have collected tips and guides on how to tackle the biggest marketing challenges for small…
Customer Focus: Marketing Your Small Business Doesn’t Have to Be Annoying
Nobody likes repetitive TV & radio ads, annoying sales calls or unsolicited spam emails. So why do companies keep doing it? It must cost them a fortune and surely can’t be…
6 Tips to Convert More Website Visitors Into Paying Customers
Generating a lot of traffic to your website is great. However, there’s a difference between getting someone to visit and managing to convert website visitors into paying customers! Seeing your…
Email Marketing for Small Businesses: Why You Should Use It & How to Get Started
For small businesses, emails are an ideal way to connect with potential and existing customers, share relevant content and promote your products and services. Whether you’ve been in the business for…
How to Add Personality to Your Social Media Marketing
Social media is a great way to create brand awareness for your small business and drive growth. But it follows a completely different rule set to other, more traditional marketing…
4 Things You Need to Make Your Marketing Work
Given my line of work, it’s probably unsurprising to hear that I get asked a lot of questions about marketing! Most commonly, people enquire about specific platforms or tactics. “Should…
What to Do When Your Small Business Goes Quiet
As a small business owner, you’ll no doubt be familiar with the ups and downs of running your business. One month you’ll be incredibly busy, and then the next month…