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Small Business Marketing Blog

How to Make Word of Mouth a Powerful Marketing Tool for your Business

How to Make Word of Mouth a Powerful Marketing Tool for your Business

Marketing Channels, Marketing Strategy

Walt Disney once said, “Do what you do so well that people can’t resist telling others about you.” And it’s a sentiment worth following! Word of mouth is an incredibly…

How to Make Your Local Business Event a Success

How to Make Your Local Business Event a Success

Events, Marketing Channels

Over the years, there will be many reasons you may choose to host an event. You might be planning to celebrate your small business’s anniversary, offer information evenings to potential…

Why You Should Work on Your Small Business, Not Just in it.

Why You Should Work on Your Small Business, Not Just in it.

Productivity, Small Business

A lot of small businesses prioritise client work over working on their own admin, marketing and business development. Paid work is obviously important for your business. But don’t forget to…

10 Common Mistakes That Can Sabotage Your Marketing

10 Common Mistakes That Can Sabotage Your Marketing

Marketing Ideas, Marketing Planning

A large part of marketing your small business is trial and error. And as the process goes, mistakes are often unavoidable. The important thing is to spot and get rid…

7 Steps to Improve Your Customer Experience

7 Steps to Improve Your Customer Experience

Customer Experience, Marketing Strategy

When it comes to growing your small business, it can be hard to know where to start. You’ve got social media, your company website and many other tactics in place to…

A Beginner’s Guide to Keywords for Small Businesses

A Beginner’s Guide to Keywords for Small Businesses

Marketing Channels, Online Marketing

Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. So I decided to write up a…

7 Steps to Help you Start Marketing your Small Business

7 Steps to Help you Start Marketing your Small Business

Marketing Planning, Marketing Strategy

Where to begin?! It can feel overwhelming when the time comes to start marketing your small business. Everyone who has ever launched a business, product or service has been there….

12 Essential Tips to Write Better Marketing Copy for Your Small Business

12 Essential Tips to Write Better Marketing Copy for Your Small Business

Copywriting

Writing marketing content that converts followers into leads and leads into paying customers is a large part of your job as a small business owner. That’s why I’ve collected 12…

How to Choose the Right Marketing Channels for Your Small Business

How to Choose the Right Marketing Channels for Your Small Business

Marketing Channels, Marketing Planning

Social media marketing, email marketing and newsletters, blogging, SEO or leaflets – when it comes to promoting your brand, there are lots of platforms to choose from. But how do…

How to Identify a Target Market for Your Small Business

How to Identify a Target Market for Your Small Business

Marketing Planning, Marketing Strategy

There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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