• What Does Success Mean to You and Your Small Business?

    Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making lots of money or creating a huge, international business. Often, success can mean doing something you love and creating a small business that works for

  • How to Market Your Small Business When You’re Busy

    Marketing your small business is hugely important if you want to run a successful company. It can, however, often get pushed down to the bottom of the to-do list when you’re busy doing client work or dealing with customers. You might be rushed off your feet right now, but if you don’t keep marketing your

  • Small Business Interview: Gino Crolla from Anima

    What makes small business owners in Edinburgh tick? That was the question that started my interview series with local small business owners about their achievements, successes and struggles – in marketing and in general. Today it’s the turn of Gino Crolla from Anima, a local restaurant in Edinburgh which serves up delicious Italian soul food.

  • Customer-Centric Marketing Ideas for Small Businesses

    There’s an old saying that “the customer is always right”. It’s a cliché, but like many clichés, it’s also true: You’re in business because you want to provide something useful and valuable for your customers. And happy customers become repeat customers and recommend your small business to their friends and family. So it makes sense

  • How to Prepare Your Small Business Marketing for GDPR

    On 25 May 2018, the new General Data Protection Regulation (GDPR) will come into force in the European Union (Note: Brexit doesn’t have any impact on this). It’s the biggest change to data privacy regulations in 20 years, and it could have a big impact on your small business – particularly on your marketing. As

  • When Was the Last Time You Raised Your Rates?

    Raising your rates can seem scary, especially for small businesses. We’ve all had those thoughts: “What if my clients don’t want to pay any more?” “What if I’m charging too much?” “How can I prove I’m worth the money?” But it’s really important to revisit your pricing strategy regularly. Look at your overheads, assess your