Working from home has its perks. But it can be pretty isolating when your desk is only a few feet away from your bed. One solution is to set up shop in a café around the corner. If that’s something for you, here are a few of Edinburgh’s best work-friendly cafés for small businesses. (Another solution is…
Small Business Grants and Funding in Scotland
Setting up a successful small business can be tough if you’re starting from scratch. You might have a fantastic idea, but lack the funds to make it happen. Don’t worry, there are plenty of small business grants and funding in Scotland to help give your business a boost! Here are a few of the best…
Marketing & Small Business Events to Attend in the UK in 2020
With the new year on the horizon, it’s time to start planning for 2020. There are lots of great marketing conferences and small business events happening around the UK next year. If you’re looking to improve your small business and build on your skills, get your diary out and have a look at these events.…
The Best Networking Events & Clubs to Join in Edinburgh
Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to grow my small business, so check out this list of my favourite networking events & clubs to join in Edinburgh. To make the decision easier for you, I have also…
Things You Can Learn from Your Existing and Past Customers
Your customers are absolutely key to your business. But have you ever stopped to think about what they can teach you? Listening to your customers is a fantastic way to gain valuable insights into your business. Not only will this help you ensure high customer satisfaction, but you can also learn how to improve and…
The Small Business Guide to Marketing Planning & Budgeting
We all know how important it is to have a good marketing plan in place if you want your small business to succeed. But how exactly do you get started when it comes to marketing planning & budgeting? Firstly, don’t panic! Creating a marketing plan, and ensuring you have a suitable budget available, just requires…
Small Business Interview: Caroline Phillips from Alba SEO Services
I think one of the best ways to learn and grow as a small business owner is to chat with other small business owners. That’s why I decided to start a small business interview series, to learn from the experiences of other Edinburgh-based small business owners! In the latest of my small business interviews, Caroline…
Inclusive Marketing: How to Make Your Marketing More Accessible
The world is a hugely diverse place. And I believe it’s really important to embrace this with inclusive marketing for your small business. It’s easy to view things just from your own perspective. But have you ever stopped to consider how someone from a different ethnic background, age group or sexual orientation would perceive your…
What Are Call-to-Actions and Why Do I Need Them?
Call-to-actions, also known as CTAs, are something you hear a lot about in the marketing world. But do you know exactly what they are, what they can be used for, and why you need them? Put simply, call-to-actions are devices designed to prompt an immediate response or sale. Call-to-actions make sure your content converts into…
How to Scale Your Marketing When Growing Your Small Business
When it comes to marketing, most small business owners start off by taking care of it themselves. But what happens when your business starts to take off and things are getting busy? How do you scale your marketing when growing your small business? The busier you get, the less time you have to do things…
