• Customer-Centric Marketing Ideas for Small Businesses

    There’s an old saying that “the customer is always right”. It’s a cliché, but like many clichés, it’s also true: You’re in business because you want to provide something useful and valuable for your customers. And happy customers become repeat customers and recommend your small business to their friends and family. So it makes sense

  • How to Prepare Your Small Business Marketing for GDPR

    On 25 May 2018, the new General Data Protection Regulation (GDPR) will come into force in the European Union (Note: Brexit doesn’t have any impact on this). It’s the biggest change to data privacy regulations in 20 years, and it could have a big impact on your small business – particularly on your marketing. As

  • When Was the Last Time You Raised Your Rates?

    Raising your rates can seem scary, especially for small businesses. We’ve all had those thoughts: “What if my clients don’t want to pay any more?” “What if I’m charging too much?” “How can I prove I’m worth the money?” But it’s really important to revisit your pricing strategy regularly. Look at your overheads, assess your

  • Small Business Events to Attend in the UK in 2018

    With January just around the corner, it’s time to start thinking about your plans for next year. It’s a good opportunity to update your business plan (or write one if you don’t have one already) and figure out what you want to improve or change in 2018. It’s also the time to have a look

  • Small Business Interview: Mally Graveson from Heehaw

    Today I’m talking to another Edinburgh-based small business, Heehaw. They are a production company (working across video, film and animation) offering a full service throughout development, production and post-production. Whether it’s in-house creative work or a project for a client, Heehaw always try to bring something fresh to the films they make, ensuring engagement and

  • 7 Networking Events and Clubs to Join in Edinburgh

    Networking events can be a powerful tool for your small business, but only if you choose the right ones. Don’t waste time attending events that are irrelevant to you. Instead, pick the networking events which will give you the chance to meet great people, find potential new clients and learn lots of useful hints and

  • How to Stand Out on Social Media

    It is estimated that there will be approximately 2.77 billion active users on social media by 2019. With more users than ever, it’s getting increasingly difficult to stand out from the crowd. But that doesn’t mean it’s impossible to get noticed on social media. By thinking outside the box and using creative strategies, social media