We all know how important it is to have a good marketing plan in place if you want your small business to succeed. But how exactly do you get started when it comes to marketing planning & budgeting? Firstly, don’t panic! Creating a marketing plan, and ensuring you have a suitable budget available, just requires…
Small Business Interview: Caroline Phillips from Alba SEO Services
I think one of the best ways to learn and grow as a small business owner is to chat with other small business owners. That’s why I decided to start a small business interview series, to learn from the experiences of other Edinburgh-based small business owners! In the latest of my small business interviews, Caroline…
Inclusive Marketing: How to Make Your Marketing More Accessible
The world is a hugely diverse place. And I believe it’s really important to embrace this with inclusive marketing for your small business. It’s easy to view things just from your own perspective. But have you ever stopped to consider how someone from a different ethnic background, age group or sexual orientation would perceive your…
What Are Call-to-Actions and Why Do I Need Them?
Call-to-actions, also known as CTAs, are something you hear a lot about in the marketing world. But do you know exactly what they are, what they can be used for, and why you need them? Put simply, call-to-actions are devices designed to prompt an immediate response or sale. Call-to-actions make sure your content converts into…
How to Scale Your Marketing When Growing Your Small Business
When it comes to marketing, most small business owners start off by taking care of it themselves. But what happens when your business starts to take off and things are getting busy? How do you scale your marketing when growing your small business? The busier you get, the less time you have to do things…
Want to Get Better Results from Your Small Business Marketing?
So, you’re spending hours each week on your small business marketing. You’re keeping your social media channels up-to-date, adding new blog posts to your website and sending out regular newsletters. But you aren’t seeing enough – or the right – results… What’s going wrong? It’s likely that you’ve forgotten the first, and most important, rule…
Small Business Interview: Ian Pilbeam from the HR Dept
In my Small Business Interviews series, I’m chatting to Edinburgh business owners to find out more about the ups and downs of running a small business. This time, it’s the turn of Ian Pilbeam who founded The HR Dept, an outsourced HR and Health & Safety provider, five years ago. With nearly 30 years of…
Digital Advertising for Small Businesses: Waste of Time or Worth It?
Digital advertising for small businesses is everywhere. Whenever you scroll through Facebook, search for something on Google or visit a website, you’re likely to see adverts. All the major social media platforms offer advertising options, and there are also things like Google Adwords and website banners to consider. But does digital advertising for small businesses…
How to Save Time & Automate Your Workflows
As a small business owner (and particularly if you’re a one-man-band), repetitive tasks take up a lot of your time. Keeping on top of these tasks is important. But they can be tedious and probably keep you from working on your business (find out why you should focus on that). Do I see you nod…
Offline Marketing for Small Businesses
As a small business owner, it can be easy to assume that everyone is online and uses social media regularly. But while it’s true that a lot of people are active on social media, not everyone is. That’s why it’s important to at least consider using offline marketing for small businesses. And it’s not just…
