As a small business owner, it can be easy to assume that everyone is online and uses social media regularly. But while it’s true that a lot of people are active on social media, not everyone is. That’s why it’s important to at least consider using offline marketing for small businesses. And it’s not just…
5 Ways to Stand Out From Your Competitors
These days, it can be difficult for a business to be truly unique. There are hundreds of other small businesses (and even big businesses) offering a similar product or service to you. And the internet makes it easier than ever before for customers to have access to all your competitors. You’ve done your research and…
Small Business Interview: Solii Brodie from BeFab Be Creative
Next up in my small business interview series, I’m chatting to Solii Brodie from BeFab Be Creative. Set up by sisters Solii and Zoe, BeFab Be Creative launched in 2012 to make short run, high-end digital fabric printing as accessible for small designer-makers and interior designers as it is for larger brands. BeFab Creative offers…
Customer Objections: How to Respond & Learn From Them
Getting a rejection is never easy. But when it comes to customers saying “no” to your business, it can actually be a positive thing. If a client turns you down, or a potential customer has doubts about whether your products or services are right for them, don’t dwell on the rejection. Instead, use customer objections…
6 Things to Consider Before Growing Your Small Business
If business is booming, it can be tempting to think that this is the perfect time for growing your small business. But before you take the next step, have you thought about whether your business is actually ready to expand? Here are a few things to consider before growing your small business, so you can…
After Sales Services: Why Your Marketing Shouldn’t Stop With Making the Sale
Too many small business owners think their job is done once they’ve closed the sale. But ending your marketing there is a huge mistake. It’s really important to nurture these customers and offer after sales services. Not only will this increase customer satisfaction, but it can also lead to repeat business, customer retention and referrals. Here…
How to Promote Your Small Business Website
If your business has a website (and let’s face it, who doesn’t these days?), it’s really important to make sure people – and search engines – actually see it. The motto “If you build it, they will come” doesn’t work here. You need to promote your small business website to make it work for you.…
The Pros and Cons of Hiring Employees for Your Small Business
As your small business grows, it’s likely that you’ll need some help. Whether it’s someone with a skill you don’t have or someone to help out with all the admin you no longer have time for. But hiring your first employee is a big step, and it’s not always the right one for some small…
5 Great Places to Work Remotely in Edinburgh: Part 3
As I have talked about before, every now and then I love to work remotely in Edinburgh. Running a small business on your own can get lonely and repetitive. And the best thing to do about that is to get out of your (home) office to work from a café. And it’s great. Whether it’s…
9 Product Launch Ideas for Your Small Business
Launching a new product is a very important time for any small business. Whether you’re launching an entirely new service, a seasonal menu or even opening a second shop, it’s vital to let your customers know about the launch. But how do you best promote your product launch? Creating a buzz around your new product…
