Blog

  • Offline Marketing for Small Businesses

    As a small business owner, it can be easy to assume that everyone is online and uses social media regularly. But while it’s true that a lot of people are active on social media, not everyone is. That’s why it’s important to at least consider using offline marketing for small businesses. And it’s not just

  • 5 Ways to Stand Out From Your Competitors

    These days, it can be difficult for a business to be truly unique. There are hundreds of other small businesses (and even big businesses) offering a similar product or service to you. And the internet makes it easier than ever before for customers to have access to all your competitors. You’ve done your research and

  • Customer Objections: How to Respond & Learn From Them

    Getting a rejection is never easy. But when it comes to customers saying “no” to your business, it can actually be a positive thing. If a client turns you down, or a potential customer has doubts about whether your products or services are right for them, don’t dwell on the rejection. Instead, use customer objections

  • How to Promote Your Small Business Website

    If your business has a website (and let’s face it, who doesn’t these days?), it’s really important to make sure people – and search engines – actually see it. The motto “If you build it, they will come” doesn’t work here. You need to promote your small business website to make it work for you.

  • 9 Product Launch Ideas for Your Small Business

    Launching a new product is a very important time for any small business. Whether you’re launching an entirely new service, a seasonal menu or even opening a second shop, it’s vital to let your customers know about the launch. But how do you best promote your product launch? Creating a buzz around your new product