They’re one of the most important but also most neglected digital marketing tools: Landing pages for small business. They’re a vital part of every marketing campaign, on- or offline. But do you know exactly what a landing page is? If you’re feeling confused about what they’re for and why you need one, you’re in the right…
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9 Key Marketing Lessons for Small Businesses
I first stepped into the world of marketing in the year 2000 – and I’ve never looked back since. In these years, I’ve gone from working for a large international company as well as small local businesses all the way to working for myself. And along the way, I’ve learned a few key marketing lessons…
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7 Networking Events & Clubs to Join in Edinburgh
Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to grow my small business, so check out this list of my favourite networking events & clubs to join in Edinburgh. To make the decision easier for you, I have also…
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Small Business Interview: Caroline Walsh from Archipelago Bakery
It’s time for another small business interview, and today I’m chatting to Caroline Walsh from Archipelago Bakery. The bakery is based on Edinburgh’s Dundas Street, and serves up some of the most delicious homemade organic artisan bread, cakes and pastry treats in the city. I caught up with Caroline to find out what makes her…
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Tone of Voice: What Is It, Why Do I Need It & How Do I Get One?
We all know about the importance of creating a strong, recognisable brand. And defining a tone of voice for your small business is part of that. It includes everything from the way you write on social media to the language used in your advertising. And it has a big impact on the way people perceive…
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The Best Awards for Small Businesses in Scotland
Entering awards is a great way to boost your small business. Regardless if you’re a finalist or a winner, it will generate publicity, give you an edge over competitors whilst also getting you recognition for your achievements. So let’s have a look at a few of the best awards for small businesses in Scotland! FSB…
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How to Respond To Negative Reviews – with Examples
Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s very important how you respond to negative reviews. As scary as they seem, online reviews are really important for your business. Positive reviews help to…
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How I Balance Work and Life As a Small Business Owner
When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10 pm when you should be relaxing? Or used cleaning the house as procrastination when you should be sending important emails? Especially if you’re going from full-time employment to running…
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Content Marketing Ideas – A Brainstorming Tool for Small Businesses
Social media, blogging, newsletters, podcasts, video – the list of ways to use content marketing to attract more of your ideal clients to your small business is endless. But how do you generate the right content marketing ideas? Over the years of writing this small business marketing blog and promoting my services on social media, I’ve learned…
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Small Business Interview: Jane Banks from LaserFlair
On my mission to find out what drives small business owners in Scotland, I’ve spoken to some pretty interesting people, who all have fantastic insights into what running a small business is really like. My latest interviewee is Jane Banks, the owner of laser cutting and engraving business LaserFlair, who is based in Upper Largo…
