Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. So I decided to write up a…
Where to begin?! It can feel overwhelming when the time comes to start marketing your small business. Everyone who has ever launched a business, product or service has been there….
Writing marketing content that converts followers into leads and leads into paying customers is a large part of your job as a small business owner. That’s why I’ve collected 12…
Social media marketing, email marketing and newsletters, blogging, SEO or leaflets – when it comes to promoting your brand, there are lots of platforms to choose from. But how do…
There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…
Last updated: May 2022 Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to…
When starting out with our businesses, we’re told about the importance of marketing. But once you have defined your marketing mix – how do you make sure all your effort…
In the beginning, most small business owners work from home. As the business grows, however, so might your workspace needs. So you can either stick with a home office or…
When starting your own business, marketing is central to grow your customer base and increase brand awareness among your target market. So let’s have a look at the 9 key marketing…
Your small business brand is central to everything you do. It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. For…
