Christmas Marketing Ideas for Small Businesses
2020 has been quite a year. For so many people, their business and personal lives have been hugely disrupted in ways they couldn’t have imagined. This, it seems, has led…
Small Business Marketing Blog
Small Business Email Marketing: The Alternative Guide
If you spend any amount of time online researching, you’re sure to be aware of the hype around small business email marketing. The hype isn’t unwarranted – this can be…
4 Types of Social Media Content You Should Focus on
There are many benefits to using social media marketing for your small business. It’s a great way to raise brand awareness, build a loyal fan base from the ground up and…
My Favourite Small Business & Marketing Tools
Something that often comes up when people talk about starting their own business is fear of overwhelm. Running your own business means being a jack of all trades in many…
How to Create a Social Media Content Plan for Your Small Business
It can be quite time-consuming to find or create the right social media content, post it regularly on all channels and engage with your followers. But there is a way…
How to Attract Enquiries That Convert
As small business owners, we don’t have time to spare. So, how about minimising the number of time-wasters among your potential clients and leads and focus on attracting more enquiries…
Small Business Interview: Kate Amann
As part of my Small Business Interview series, I had the pleasure of chatting recently to Kate Amann. Kate is a self-employed “Developer, Writer and Digital MacGyver”, whose work involves…
Stop! What are you actually selling?
As small business owners, we know what we’re selling. Being this close to our work, however, can sometimes lead us to assume that everyone else gets it too! What is…
Why You Should Focus on Your Social Media Engagement
Often what’s hailed as a social media success story turns out to be just another social media broadcaster: shouting to the world and not caring if anyone is listening. But social media…
The Best (Online) Networking Events & Clubs to Join in Edinburgh
Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to grow my small business,…