My Favourite Small Business & Marketing Tools
Something that often comes up when people talk about starting their own business is fear of overwhelm. Running your own business means being a jack of all trades in many…
Small Business Marketing Blog
How to Create a Social Media Content Plan for Your Small Business
It can be quite time-consuming to find or create the right social media content, post it regularly on all channels and engage with your followers. But there is a way…
How to Attract Enquiries That Convert
As small business owners, we don’t have time to spare. So, how about minimising the number of time-wasters among your potential clients and leads and focus on attracting more enquiries…
Small Business Interview: Kate Amann
As part of my Small Business Interview series, I had the pleasure of chatting recently to Kate Amann. Kate is a self-employed “Developer, Writer and Digital MacGyver”, whose work involves…
Stop! What are you actually selling?
As small business owners, we know what we’re selling. Being this close to our work, however, can sometimes lead us to assume that everyone else gets it too! What is…
Why You Should Focus on Your Social Media Engagement
Often what’s hailed as a social media success story turns out to be just another social media broadcaster: shouting to the world and not caring if anyone is listening. But social media…
The Best (Online) Networking Events & Clubs to Join in Edinburgh
Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to grow my small business,…
10 Things I’ve Learned by Running My Own Small Business
Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business…
How To Improve Your Customer Journey To Win Repeat Business
Now, more than ever, nurturing relationships with existing customers is a key part of any small business strategy. The Coronavirus pandemic has been a particularly severe example of a time…
4 Ways to Grow Your Small Business With Video
There’s a big buzz around video marketing these days. In fact, stats suggest that by 2021, mobile video will account for an incredible 78% of total mobile data traffic (business.instagram.com)….