There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…
Last updated: May 2022 Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to…
When starting out with our businesses, we’re told about the importance of marketing. But once you have defined your marketing mix – how do you make sure all your effort…
In the beginning, most small business owners work from home. As the business grows, however, so might your workspace needs. So you can either stick with a home office or…
When starting your own business, marketing is central to grow your customer base and increase brand awareness among your target market. So let’s have a look at the 9 key marketing…
Your small business brand is central to everything you do. It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. For…
When marketing your services or products it makes sense to not target everyone with a pulse (or a full wallet) but to specialise and target your ideal client. This focus…
When you’re planning out your marketing content, what’s the number one thing you think of? If it’s your own products or services, you’re not alone! It makes sense that many…
Have you ever considered the possibility you could enter awards to grow your small business? There are many benefits: Being an award-winning company gives you a competitive edge, the recognition…
Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s…
