Why Your Staff Should Be Part of Your Marketing Strategy
When it comes to marketing your small business, there’s one important tool that’s staring you right in the face. You just might not have realised its potential yet: your staff….
Small Business
4 Ways a Small Business Marketing Consultant Can Help You
One of the questions I often get from small business owners is: “How does a small business marketing consultant work? How can you help me?”. And I would not be surprised…
How to Monitor and Manage Your Small Business Processes
There are many ways to manage a business. Automating regular tasks, monitoring progress, measuring growth – all these small business processes are there to help you keep on top of…
How to Run Your Business So It Stops Running You
‘Being your own boss’ and ‘more money’ are the most popular reasons to start your own business. While your profits depend on the industry, the idea of doing things your way is very…
Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses
When you start your own small business, marketing your services and products can be a bit daunting. But before you get frustrated waiting for orders to come in, you should…
Self-Hosted Website CMS Options for Small Business Owners
Creating a professional website is one of the most important things you can do for your small business. Having a dedicated space online for customers to connect with you and…
The Best Online Learning Platforms for Small Business Owners
Learning new skills is an important part of any business journey. As a small business owner, however, finding the time to do so isn’t always easy! This makes flexible online…
Edinburgh’s Best Co-Working Offices for Small Businesses
When you’re a small business owner or a freelancer, working from home can get lonely very quickly. If you’re not ready to hire your own place yet, a shared office…
7 Successful Ways I Market my Small Business On and Offline
A question I get asked quite a lot is how I market my small business – and that’s a fair question to ask, seeing that I’m telling people how to…
How to Measure Your Marketing as a Small Business Owner
It’s no secret that in order to successfully grow your small business, an effective marketing strategy is key. But did you know that it’s equally important to track and measure…