With the new year just a few weeks away, it’s time to start planning for 2019. There are lots of great marketing events and small business conferences happening around the UK next year. If you’re looking to improve your small business and build on your skills, get your diary out and have a look at…
The Best Cafés to Work From in Edinburgh for Small Businesses: Part 2
When you’re running your own small business – and particularly if you work from home – it can get a little lonely. When that happens, I love finding cosy little cafés to work from in Edinburgh. The benefits are plenty: You can chat with people and have a bit of buzz around you while you’re…
Small Business Interview: Amanda Stewart from Illuminate Technology
I always love picking the brains of other small business owners, and this time it’s the turn of Amanda Stewart. Amanda is the director of Illuminate Technology, an Edinburgh-based company which provides IT support for small businesses in Scotland. The perfect solution for small businesses who don’t have the space, budget or need for an…
10 Things I’ve Learned by Running My Own Small Business
Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business owners, nothing quite prepares you for taking the leap and setting up on your own. I’ve been running my own small marketing business since 2010,…
What Does GDPR Mean for Your Small Business Marketing
The new General Data Protection Regulation (GDPR) has been in force in the UK since May 2018. It’s the biggest change to data privacy regulations in 20 years. And it can have a big impact on your small business – particularly on your marketing. The changes the law introduced are quite complex. So here’s an overview…
How to Raise Your Rates for Your Small Business
Making the decision to raise your rates can be scary, especially for small businesses. We’ve all had those thoughts: “What if my clients don’t want to pay any more?” “What if I’m charging too much?” “How can I prove I’m worth the money?” But it’s really important to revisit your pricing strategy regularly and raise…
Why You Should Work on Your Small Business, Not Just in it.
A lot of small businesses prioritise client work over working on their own admin, marketing and business development. Paid work is obviously important for your business. But don’t forget to work on your small business too. By setting aside a little bit of time to develop your business and keep things running smoothly, you’ll be…
Marketing Strategy for Small Businesses: Why You Need One & How to Define it
Life of a small business owner is busy. So it’s understandable that we tend to be reluctant to spend precious time on things like our small business marketing strategy and planning. Especially as these sort of things end up hidden away in a drawer somewhere and completely forgotten about. But having a good marketing strategy…
3 Examples of Great Marketing Campaigns to Learn From
I think one of the best ways to get new ideas for your small business marketing is by checking out what others are doing. So here are 3 examples of great marketing campaigns from local, Scottish businesses. Find out what’s so good about them, and how you can learn from them to market your own…
Should You Work From Home or Get an Office for Your Small Business?
Most small business owners start to work from home. As the business grows, you can stick with a home office or move on to a rented office. But which one is right for you, and what are the pros and cons? Having worked both from home and from my rented office at Hill Street Design…
