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Marketing Planning & Reporting

Anniversary Marketing Ideas for Your Small Business

Anniversary Marketing Ideas for Your Small Business

Marketing Channels, Marketing Planning & Reporting

Running a small business sure keeps us on our toes. So whether you’re celebrating 1 year or 15, reaching an anniversary is something to celebrate. It’s also one of the…

How to Save Time & Automate Your Workflows

How to Save Time & Automate Your Workflows

Marketing Planning & Reporting, Workflows & Processes

As a small business owner (and particularly if you’re a one-(wo)man-band), regular tasks take up a lot of your time. Keeping on top of these tasks is important. But they…

How to Market Your Small Business When You’re Busy

How to Market Your Small Business When You’re Busy

Marketing Planning & Reporting, Workflows & Processes

Being busy is a nice position to be in as a small business owner. But it can also make it tricky to juggle your marketing, admin and other tasks. And…

Small Business Events to Attend in the UK in 2026

Small Business Events to Attend in the UK in 2026

Marketing Channels, Marketing Planning & Reporting

Small business events like conferences and trade shows are a great place to learn new skills, network and get inspired by like-minded small business owners. So when was the last…

How to Make Your Marketing Resilient – Building a Strategy to Weather All Storms

How to Make Your Marketing Resilient – Building a Strategy to Weather All Storms

Brand & Marketing Strategy, Marketing Planning & Reporting

Marketing your small business can keep you on your toes: Algorithm changes, new trends or platforms, change in customer behaviour – and suddenly, your carefully planned marketing feels vulnerable. When…

How to Build a Mailing List for Your Small Business

How to Build a Mailing List for Your Small Business

Marketing Channels, Marketing Planning & Reporting

Email newsletters are a great way to reach out to potential customers and keep in touch with existing ones. They’re also a very affordable way to spread the word about…

A Small Business Beginner’s Guide to SEO Keywords for Online and AI Search

A Small Business Beginner’s Guide to SEO Keywords for Online and AI Search

Marketing Channels, Marketing Planning & Reporting

Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online – whether you’re targeting online searches, AI searches or both….

How to Get Started With Your Small Business SEO in the Age of AI Search

How to Get Started With Your Small Business SEO in the Age of AI Search

Marketing Channels, Marketing Planning & Reporting

As a small business, it’s a must to have an online presence nowadays. But having a website is only half the battle. You also have to make sure that people…

Christmas Marketing Ideas for Small Businesses

Christmas Marketing Ideas for Small Businesses

Marketing Channels, Marketing Planning & Reporting

The festive season is a great time to promote your small business. But it’s also a time when everyone is busy getting ready for the festivities – including you. So,…

How to Add Personality to Your Social Media Marketing

How to Add Personality to Your Social Media Marketing

Marketing Channels, Marketing Planning & Reporting

Social media is a great way to create brand awareness for your small business and drive growth. But it follows a completely different rule set from other, more traditional marketing…

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sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10 Queensferry Street
EH2 4PG
Edinburgh

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