There’s a big buzz around video marketing these days. In fact, stats show that in 2023, mobile video accounted for an incredible 80% of total mobile data traffic. There are…
Small business events like conferences and trade shows are a great place to learn new skills, network and get inspired by like-minded small business owners. So when was the last…
If your business has a website (and let’s face it, who doesn’t these days?), it’s really important to make sure people – and search engines – actually see it. The…
At a workshop, run by the Edinburgh Chamber of Commerce, we talked about the different stages you go through when you grow your small business and what each of these mean for…
When it comes to marketing, most small business owners start off by taking care of it themselves. But what happens when your business starts to take off and things are…
Setting up a website for your small business is an exciting prospect. It’s a milestone for any brand, with the potential to help you reach new customers or clients far…
Call-to-actions, also known as CTAs, are something you hear a lot about in the marketing world. But do you know exactly what they are, what they can be used for,…
Promoting our small businesses is important. But actually finding the cash to do so can often be difficult. So if you’re on a budget and big, expensive marketing campaigns are…
The festive season is a great time to promote your small business. But it’s also a time when everyone is busy getting ready for the festivities – including you. So,…
Entering awards is a great way to boost your small business. Regardless of whether you’re a finalist or a winner, it will generate publicity, give you an edge over competitors…
