7 Successful Ways I Market my Small Business On and Offline
A question I get asked quite a lot is how I market my small business – and that’s a fair question to ask, seeing that I’m telling people how to…
Marketing Planning
9 Small Business & Product Launch Ideas
A business or product launch is a very exciting time for any small business owner. Whether you’re launching an entirely new service, a seasonal menu, or are opening another shop,…
How to Measure Your Marketing as a Small Business Owner
It’s no secret that in order to successfully grow your small business, an effective marketing strategy is key. But did you know that it’s equally important to track and measure…
Christmas Marketing Ideas for Small Businesses
2020 has been quite a year. For so many people, their business and personal lives have been hugely disrupted in ways they couldn’t have imagined. This, it seems, has led…
The Best (Online) Networking Events & Clubs to Join in Edinburgh
Networking can be a powerful tool for your small business, but only if you choose the right events. I’ve used networking for several years now to grow my small business,…
The Pros & Cons of Marketing Channels for Small Businesses
When you have a limited budget, it’s important to choose the marketing channels which will give you the best results for your money. But how do you know where to…
The Small Business Guide to Marketing Planning and Budgeting
We all know how important it is to have a good marketing plan in place if you want your small business to succeed. But how exactly do you get started…
How to Scale Your Marketing When Growing Your Small Business
When it comes to marketing, most small business owners start off by taking care of it themselves. But what happens when your business starts to take off and things are…
Anniversary Marketing Ideas for Your Small Business
A company anniversary is always a great reason to celebrate! Running a small business can be very tough. So whether you’re celebrating 1 year or 60 years, it’s definitely something…
Your Small Business Marketing Plan: What is it, Why Do You Need it & How Do You Get One?
Before you start promoting your products and services, it’s always good to have a small business marketing plan in place. It might be hard to take a step back when…