Before I start doing anything marketing activities for my small business, I always like to have a plan in place. When you’ve got lots of great ideas and are raring to go, stopping to write down a plan might seem like an unnecessary, boring step. But believe me, it’ll come in very useful in the…
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How to Market Your Small Business When You’re Busy
Marketing your small business is hugely important if you want to run a successful company. It can, however, often get pushed down to the bottom of the to-do list when you’re busy doing client work or dealing with customers. You might be rushed off your feet right now, but if you don’t keep marketing your…
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Small Business Events to Attend in the UK in 2018
With January just around the corner, it’s time to start thinking about your plans for next year. It’s a good opportunity to update your business plan (or write one if you don’t have one already) and figure out what you want to improve or change in 2018. It’s also the time to have a look…
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Why It’s Good to Have a Marketing Strategy for Your Small Business
Small business owners are always busy, so often don’t want to spend precious time on “theoretical” things like planning and strategy. Especially as these sort of things end up hidden away in a drawer somewhere, completely forgotten about. But having a good marketing strategy is vital for your small business. Also, putting together a marketing…
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How to Do Marketing Your Way
It’s impossible to run a successful small business without marketing – that’s the bad news. But the good news is that you can do marketing your way. Even if you’re not a marketing expert, promoting your small business can be enjoyable if you do it in a way that suits you. Why Is It Important…
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Do You Know Where Your Clients & Customers Are Coming From?
After working hard to establish your small business, you finally have a healthy cash flow and a decent number of paying clients or customers to keep you busy for the foreseeable future. So, time to lean back and celebrate your success – we don’t do that nearly as often as we should anyway. But more importantly,…
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7 Marketing Checks for Your Small Business
As a small business owner, it’s easy to lose yourself in the day-to-day reality of running and marketing your business. But in order to make sure your marketing is always up to scratch, it is important to have regular check-ups, to look for opportunities to improve existing activities and to learn from the past. Here are 7 key…
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5 Steps to Get More From Your Marketing – in Less Time
Something I often hear in conversation with small business owners is: “I know marketing is important for my business, but I’m too busy for it”. Often they start out with lots of ideas for generating new business, but fail to realise most of them due to lack of time and planning. Sound familiar? Here’s how to…
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What’s Your Plan for the Next 6 Months? — 11 Marketing Ideas for Your Small Business
It might feel like it is still early in the year, like March or April. But a quick look at the calendar shows that almost half of the year is already behind us! But this is no reason to panic, rather to have a look at what you have achieved so far and put a…
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It’s Oh So Quiet… How to Boost Your Small Business in Quiet Times
There are several reasons why your business can go quiet. It could be that your target group is on holiday or that your product itself is seasonal. It could also be that you have been very busy so you have slacked a little in the marketing department. Either way, let’s see how you can make…
