There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…
When starting out with our businesses, we’re told about the importance of marketing. But once you have defined your marketing mix – how do you make sure all your effort…
All my life, I’ve rooted for the underdog. When I was seven, I chose to support a rather mediocre football team because everyone seemed to be cheering on the champions. And…
When we’re busy, it’s easy to get caught up in simply getting by from week to week, and focusing on what needs to be addressed at the moment. Creating a…
Marketing is important to every small business that wants to grow. But attracting new customers, keeping existing ones happy and raising your profile can cost a lot of time. That’s…
There are several steps on the journey to improve your marketing. First, you should start by creating a marketing plan to make sure you’re not missing out on any marketing…
Marketing your small business’s products and services is at the heart of every growth strategy. But to get the best results from your marketing efforts, you need to find out…
Your customers are absolutely key to your business. But have you ever stopped to think about what they can teach you? Listening to your customers is a fantastic way to…
Do you know exactly what you need to do for your marketing but don’t have the time or energy? Do you hate promoting yourself or are you not sure where…
Are you responsible for the marketing in your small business? Then this post is for you! I have collected tips and guides on how to tackle the biggest marketing challenges for small…
