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Marketing Planning

How to Identify a Target Market for Your Small Business

How to Identify a Target Market for Your Small Business

Marketing Planning, Marketing Strategy

There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…

How to Create a Powerful Customer Flow that Gets People Clicking Through

How to Create a Powerful Customer Flow that Gets People Clicking Through

Marketing Planning, Marketing Strategy

When starting out with our businesses, we’re told about the importance of marketing. But once you have defined your marketing mix – how do you make sure all your effort…

Meet the Underdogs: 10 Underrated Marketing Ideas for Small Businesses

Meet the Underdogs: 10 Underrated Marketing Ideas for Small Businesses

Marketing Ideas, Marketing Planning

All my life, I’ve rooted for the underdog. When I was seven, I chose to support a rather mediocre football team because everyone seemed to be cheering on the champions. And…

10 Important Dates to Note in your Small Business Marketing Calendar

10 Important Dates to Note in your Small Business Marketing Calendar

Marketing Planning, Productivity

When we’re busy, it’s easy to get caught up in simply getting by from week to week, and focusing on what needs to be addressed at the moment. Creating a…

Time-Saving Tips for Your Small Business Marketing

Time-Saving Tips for Your Small Business Marketing

Marketing Planning, Productivity

Marketing is important to every small business that wants to grow. But attracting new customers, keeping existing ones happy and raising your profile can cost a lot of time. That’s…

How to Learn From the Past & Improve Your Small Business Marketing

How to Learn From the Past & Improve Your Small Business Marketing

Marketing Planning

There are several steps on the journey to improve your marketing. First, you should start by creating a marketing plan to make sure you’re not missing out on any marketing…

How to Find Out If Your Marketing Is Working – Marketing Analytics for Small Businesses

How to Find Out If Your Marketing Is Working – Marketing Analytics for Small Businesses

Marketing Planning

Marketing your small business’s products and services is at the heart of every growth strategy. But to get the best results from your marketing efforts, you need to find out…

Things You Can Learn from Your Existing and Past Customers

Things You Can Learn from Your Existing and Past Customers

Customer Experience, Marketing Planning

Your customers are absolutely key to your business. But have you ever stopped to think about what they can teach you? Listening to your customers is a fantastic way to…

5 Ways to Beat Marketing Procrastination and Get Things Done

5 Ways to Beat Marketing Procrastination and Get Things Done

Marketing Planning, Productivity

Do you know exactly what you need to do for your marketing but don’t have the time or energy? Do you hate promoting yourself or are you not sure where…

How to Tackle the Biggest Marketing Challenges for Small Business

How to Tackle the Biggest Marketing Challenges for Small Business

Marketing Planning, Productivity

Are you responsible for the marketing in your small business? Then this post is for you! I have collected tips and guides on how to tackle the biggest marketing challenges for small…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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