How to Learn From the Past & Improve Your Small Business Marketing
There are several steps on the journey to improve your marketing. First, you should start by creating a marketing plan to make sure you’re not missing out on any marketing…
Small Business Marketing Blog
How to Enter Awards to Grow Your Small Business
Have you ever considered to enter awards to grow your small business? There are many benefits: Being an award-winning company gives you a competitive edge, the recognition you deserve and…
Ideal Clients: How to Define & Attract them to Your Small Business
One of the first lessons we learn as a small business owner is that not all clients are created equal. There are always some that we enjoy doing business with…
Small Business Brand: What Is It, Why Do I Need One & How Do I Get One?
Your small business brand is central to everything you do: It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. So…
How to Grow Your Small Business With Public Speaking
Public speaking is a bit like maths – you either hate it or you love it. But it’s a great way to prove your expertise, increase brand awareness and even…
How to Keep Track of Your Competition As a Small Business
To define a brand and marketing strategy for your small business, you need to do your market research. First of all, you should identify your target market and second, keep track of…
How to Identify a Target Market for Your Small Business
There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…
How to Find Out If Your Marketing Is Working – Marketing Analytics for Small Businesses
Marketing your small business’s products and services is at the heart of every growth strategy. But to get the best results from your marketing efforts, you need to find out…
What’s a USP, Why Do I Need One & How Do I Get One?
With marketing being such an integral part of running a small business, you’ve probably heard people talking about their USP – or unique selling proposition. Defining who you are and…