Your small business brand is central to everything you do: It defines how you present your company, products and services to the world. Or, even better, to your ideal clients. So…
For small businesses, emails are an ideal way to connect with potential and existing customers, share relevant content and promote your products and services. So let’s find out more about email…
Public speaking is a bit like maths – you either hate it or you love it. But it’s a great way to prove your expertise, increase brand awareness and even…
To define a brand and marketing strategy for your small business, you need to do your market research. First of all, you should identify your target market and second, keep track of…
There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…
Marketing your small business’s products and services is at the heart of every growth strategy. But to get the best results from your marketing efforts, you need to find out…
With marketing being such an integral part of running a small business, you’ve probably heard people talking about their USP – or unique selling proposition. Defining who you are and…
