How to Keep Track of Your Competition As a Small Business
To define a brand and marketing strategy for your small business, you need to do your market research. First of all, you should identify your target market and second, keep track of…
Small Business Marketing Blog
How to Identify a Target Market for Your Small Business
There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial…
How to Find Out If Your Marketing Is Working – Marketing Analytics for Small Businesses
Marketing your small business’s products and services is at the heart of every growth strategy. But to get the best results from your marketing efforts, you need to find out…
What’s a USP, Why Do I Need One & How Do I Get One?
With marketing being such an integral part of running a small business, you’ve probably heard people talking about their USP – or unique selling proposition. Defining who you are and…