Small Business Marketing Blog

Feel like you’re guessing your way through marketing? You’re in the right place.

You can find everything you need to know about marketing your small business here on my blog – so you can stop guessing and start marketing. Written without the buzz or hype, for small business owners like you who do things their own way.

Check out my latest posts below, or choose a category to get started:

Brand & Marketing Strategy: What your USP is, who your ideal client is, and which channels and goals make sense for you
Planning & Reporting: What a marketing plan is for, and how to tell what’s working
Customer Experience: How the customer journey fits together, and where referrals and repeat business come from
Workflow & Processes: How to make marketing fit into a busy schedule

In the top left corner of this website, click on the magnifying glass to search for a blog post or specific topic.

The Benefits of Social Media Marketing for Small Businesses

Brand & Marketing Strategy, Marketing Channels

Despite constant changes in how people use Facebook, Instagram and Co. over the past decade, it’s clear that social media is here to stay. And while the changes mean it…

Social Media Timing: An Alternative Guide for Small Businesses

Marketing Channels, Marketing Planning & Reporting

There are thousands of blog posts out there claiming to know the best social media timing. Sometimes, these times seem to be plucked out of thin air. Other times, lots…

Ch-Ch-Changes – How to Handle the Changes on Social Media as a Small Business Owner

Marketing Channels, Marketing Planning & Reporting

According to Greek philosopher Heraclitus, change is the only constant in life. A fact that we, as small business owners, are very aware of, especially when it comes to social…

How to Position Yourself as an Expert in Your Field with Educational Content

Customer Experience, Marketing Channels

One of the greatest ways you can help your customers see the value in what you do and position yourself as an expert is by educating them around your industry,…

What’s a USP, Why Do I Need One & How Do I Get One?

Brand & Marketing Strategy, USP

Sounding just like every other business in your industry? Losing out to competitors on price, even though you know you’re worth it? These common challenges all come down to the…

8 Great USP Examples for Your Small Business

Brand & Marketing Strategy, USP

Finding a USP (unique selling proposition) for your small business is important, but not always easy. So, let’s explore some USP examples to help with your inspiration and stop you from…

The Pros and Cons of Hiring Employees for Your Small Business

Small Business, Workflows & Processes

Have you recently experienced growth in your small business? It’s an exciting time! However, it can lead you to a bit of a crossroads. The more your business grows, the…

15 Things I’ve Learned by Running My Own Small Business

Opinion, Workflows & Processes

Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business…

What’s Your Plan for the Next 6 Months? 11 Marketing Ideas for Small Businesses

Marketing Channels, Marketing Planning & Reporting

Working towards your small business goals has to start with a plan! So, you begin by setting up a marketing strategy. Then, however, you want to start working on your…

“How Did You Hear About Us?” – How and Why to Find Out Where Your Customers are Coming From

Marketing Planning & Reporting

If I asked you where the majority of your customers or clients find you, would you be able to give a concrete answer? Maybe it’s something you don’t think too…

Feel like marketing is holding you back when it should help you grow?

That’s because of all the hype & buzz muddying the waters. And I’m done with it.

I’m Denise, a brand & marketing consultant for small business owners. Join my mailing list for marketing without the theatre: