Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses
When you start your own small business, marketing your services and products can be a bit daunting. But before you get frustrated waiting for orders to come in, you should…
Opinion
10 Things I’ve Learned by Running My Own Small Business
Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business…
How I Balance Work and Life As a Small Business Owner
When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10 pm when you should…
How I Found My Ideal Client & What I Learned Along the Way
When marketing your services or products it makes sense to not target everyone with a pulse (or a full wallet) but to specialise and target your ideal client. While this…
7 Lessons I’ve Learned in Business Networking
When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking….
Marketing Trend or Fad? How to Tell the Difference for Your Small Business
Marketing for small businesses is constantly changing. And while you don’t have to follow every hype, it’s important to take an opportunity to grow your business when it presents itself….
Small But Mighty – The Biggest Advantage of Small Businesses
This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion. Which is not just important to keep going when it…
5 Small Business Marketing Truths You Need to Know About
Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work…