As of October 2023, I’ve been running this blog for a decade. I hit publish on my very first post way back in 2013, and I have figured out a…
When marketing your services or products it makes sense to not target everyone with a pulse (or a full wallet) but to specialise and target your ideal client. This focus…
When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking….
When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10pm when you should be…
When you start a business, it’s easy to get caught up in what everyone else is doing. To create a strong brand, however, you have to find the right balance…
A question I get asked quite a lot is how I market my small business – and that’s a fair question to ask, seeing that I’m telling people how to…
Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business…
