When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10 pm when you should be relaxing? Or used cleaning the house as procrastination when you should be sending important emails? Especially if you’re going from full-time employment to running…
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10 Things I’ve Learned by Running My Own Small Business
Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business owners, nothing quite prepares you for taking the leap and setting up on your own. I’ve been running my own small marketing business since 2010,…
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How I Found My Ideal Client & What I Learned Along the Way
When marketing your services or products it makes sense to not target everyone with a pulse (or a full wallet) but to specialise and target your ideal client. While this focus makes your marketing efforts more effective, it also makes running your small business much easier and a lot more fun. That’s the theory. But…
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7 Lessons I’ve Learned in Business Networking
When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking. And here are the 7 lessons I’ve learned in business networking over all these years. 1. Give it time First thing I realised was that…
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Marketing Trend or Fad? How to Tell the Difference for Your Small Business
Marketing for small businesses is constantly changing. And while you don’t have to follow every hype, it’s important to take an opportunity to grow your business when it presents itself. But how can you tell if it’s a marketing trend or fad? How do you identify the real opportunities among the buzz? As tempting as…
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Small But Mighty – The Biggest Advantage of Small Businesses
This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion. Which is not just important to keep going when it gets difficult. It’s also the biggest advantage of small businesses over large companies. Small business passion My passion, for example, is what has been driving…
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5 Small Business Marketing Truths You Need to Know About
Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work for you and your business, there are a few small business marketing truths you need to know about to get it right. Marketing Truth #1: Rome…
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Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses
When you start your own small business, marketing your services and products can be a bit daunting. And before you get frustrated waiting for orders to come in, you should know one thing: Good marketing takes time. And that doesn’t just apply to creating and placing your marketing campaigns. It means that marketing takes time…
