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Opinion

How I Found My Ideal Client & What I Learned Along the Way

How I Found My Ideal Client & What I Learned Along the Way

Marketing Strategy, Opinion

When marketing your services or products it makes sense to not target everyone with a pulse (or a full wallet) but to specialise and target your ideal client. This focus…

Small But Mighty – The Biggest Advantage of Small Businesses

Small But Mighty – The Biggest Advantage of Small Businesses

Marketing Strategy, Opinion

This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion! Passion is not just important because it’s what keeps you…

7 Lessons I’ve Learned in Business Networking

7 Lessons I’ve Learned in Business Networking

Marketing Channels, Networking, Opinion

When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking….

How I Balance Work and Life As a Small Business Owner

How I Balance Work and Life As a Small Business Owner

Opinion, Productivity

When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10pm when you should be…

Create a Strong Brand: How I Did It and How You Can Too

Create a Strong Brand: How I Did It and How You Can Too

Branding, Opinion, USP

When you start a business, it’s easy to get caught up in what everyone else is doing. To create a strong brand, however, you have to find the right balance…

Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses

Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses

Marketing Strategy, Opinion

When you start your own small business, marketing your services and products can be a bit daunting. But before you get frustrated waiting for orders to come in, you should…

7 Successful Ways I Market my Small Business On and Offline

7 Successful Ways I Market my Small Business On and Offline

Marketing Channels, Opinion

A question I get asked quite a lot is how I market my small business – and that’s a fair question to ask, seeing that I’m telling people how to…

10 Things I’ve Learned by Running My Own Small Business

10 Things I’ve Learned by Running My Own Small Business

Opinion, Productivity

Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business…

5 Small Business Marketing Truths You Need to Know About

5 Small Business Marketing Truths You Need to Know About

Marketing Strategy, Opinion

Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work…

About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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