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Opinion

Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses

Why Good Marketing Takes Time – Touchpoint Marketing for Small Businesses

Opinion, Small Business

When you start your own small business, marketing your services and products can be a bit daunting. But before you get frustrated waiting for orders to come in, you should…

10 Things I’ve Learned by Running My Own Small Business

10 Things I’ve Learned by Running My Own Small Business

Opinion, Small Business

Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business…

How I Balance Work and Life As a Small Business Owner

How I Balance Work and Life As a Small Business Owner

Opinion, Productivity

When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10 pm when you should…

How I Found My Ideal Client & What I Learned Along the Way

How I Found My Ideal Client & What I Learned Along the Way

Marketing Strategy, Opinion

When marketing your services or products it makes sense to not target everyone with a pulse (or a full wallet) but to specialise and target your ideal client. While this…

7 Lessons I’ve Learned in Business Networking

7 Lessons I’ve Learned in Business Networking

Networking, Opinion

When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking….

Marketing Trend or Fad? How to Tell the Difference for Your Small Business

Marketing Trend or Fad? How to Tell the Difference for Your Small Business

Marketing Strategy, Opinion

Marketing for small businesses is constantly changing. And while you don’t have to follow every hype, it’s important to take an opportunity to grow your business when it presents itself….

Small But Mighty – The Biggest Advantage of Small Businesses

Small But Mighty – The Biggest Advantage of Small Businesses

Opinion, Small Business

This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion. Which is not just important to keep going when it…

5 Small Business Marketing Truths You Need to Know About

5 Small Business Marketing Truths You Need to Know About

Opinion

Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work…

About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners find their voice to stand out from the competition, provide value to their customers & find the right marketing mix and workflows to grow their business.

She's been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

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sandstonecastles marketing
Denise Strohsahl
3 Royal Terrace Gardens
Co/Space
EH7 5EJ
Edinburgh

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