When marketing your services or products it makes sense to not target everyone with a pulse (or a full wallet) but to specialise and target your ideal client. This focus…
This quote might seem fluffy, but it best captures what I think running your own small business is about: Passion! Passion is not just important because it’s what keeps you…
When I started my small business in 2010, I had no business contacts at all in Scotland. So I armed myself with an elevator pitch and business cards and started networking….
When running a small business, finding a way to balance work and life can often be tricky. How often have you found yourself working until 10pm when you should be…
When you start a business, it’s easy to get caught up in what everyone else is doing. To create a strong brand, however, you have to find the right balance…
When you start your own small business, marketing your services and products can be a bit daunting. But before you get frustrated waiting for orders to come in, you should…
A question I get asked quite a lot is how I market my small business – and that’s a fair question to ask, seeing that I’m telling people how to…
Running your own small business is extremely rewarding, but it can also be very challenging. Even if you do plenty of research beforehand and get advice from other small business…
Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work…
