Being busy is a nice position to be in as a small business owner. But it can also make it tricky to juggle your marketing, admin and other tasks. And since that busy spell might not last forever, the worst thing you can do is to stop promoting your products and services altogether. But how do you market your small business when you’re busy?
With some careful planning, you can set up your small business marketing to more or less take care of itself. This will leave you more time to focus on paid work. To find out how, check out my top tips on how to market your small business when you’re busy!
1. Establish workflows
There are lots of apps and websites to help you market your small business when you’re busy. Use them to do the hard work for you when your business is buzzing. Additionally, it helps a lot to have processes in place for your regular marketing tasks.
For example, set up an editorial calendar and use a scheduling tool for social media. This helps you to create the right content and to plan and schedule social media posts in advance.
You can also automate things like your email newsletter. Have automatic welcome emails set up for new subscribers and include links to your website, online shop, portfolio or social media accounts.
Read more about how to save time on regular tasks and make your small business work smarter, not harder.
2. Optimise your SEO
SEO is a powerful tool for attracting people to your small business website. When done correctly, it can help you market your small business when you’re busy.
Google will simply continue directing people towards your website, without you having to run a specific marketing campaign. Just keep an eye on your website’s performance in search and adapt your SEO if necessary.
Google also favours websites that regularly update their content. So it’s a good idea to regularly add blog posts or new products to your online presence. Which leads me nicely to…
3. Create valuable content
Content marketing is a great way to prove your expertise and help your customers. So when you’re planning the marketing for your small business, set aside time to create relevant content.
Use quieter times to write as many blog posts as you can. If you save them to post regularly throughout the year, you’ll always have valuable content going up. It’ll help you market your small business when you’re busy.
Popular content will help with your SEO and get shared on social media. This attracts web traffic, leads and new business without you having to do anything new.
Struggling for ideas? I’ve got you covered! Check out my post on brainstorming content marketing ideas for your small business.
4. Hire a professional
If this is not enough to market your small business when you’re busy, then it might be time to hire a professional. If you’re swamped with work, why not outsource aspects of your business?
For example, get an accountant to manage your money, hire a virtual assistant to deal with admin or employ someone part-time to package and post out orders. This will free up time so you can concentrate more on marketing your small business.
You can also hire a professional marketing consultant to get you set up with a solid marketing plan, marketing strategy and campaign ideas. You could even keep them on retainer so they can help manage your marketing when you’re especially busy.
KEEP READING
To read more about this topic, have a look at these:
Time-Saving Tips for your Small Business Marketing
7 Ways to Keep in Touch with Your Existing Customers
How to Market Your Small Business With Customer Reviews
How to Make your Small Business Work Smarter not Harder
