Marketing your small business is hugely important if you want to run a successful company. It can, however, often get pushed down to the bottom of the to-do list when you’re busy doing client work or dealing with customers.
You might be rushed off your feet right now, but if you don’t keep marketing your business and reminding people why they should buy your products or services, you’ll soon find yourself with no customers at all.
If you do some careful planning, you can set up your small business marketing to more or less take care of itself when you’re busy, leaving you more time to concentrate on other aspects of your business. Here are a few of my top tips for streamlining your marketing process and marking sure everything gets done.
Automate as much as possible
There are lots of apps and websites out there to help you automate your marketing. During less busy times, find the right apps for you so they can do the hard work for you when you don’t have time.
Additionally, it helps a lot to have processes in place for your regular marketing tasks. Again, define and set up your routines in quieter times to save time getting them done when you’re busy.
For example, set up an editorial calendar and use a scheduling tool for social media. Rather than having to spend a few hours every day creating content and looking for things to share, you can plan and schedule social media posts in advance.
You can also automate things like your email newsletter. Have it set up so that when someone new signs up, they automatically get sent a welcome email with all the key information they need to know.
This makes it easier for them to find out what your business is all about, and also provides them with direct links to your website, online shop, portfolio or social media accounts.
Make sure your website is SEO optimised
SEO is a powerful tool for attracting people to your website. If it’s done correctly, you can continually attract new customers who are interested in your products, even when you don’t have time to concentrate on your small business marketing.
Make sure your website is SEO optimised from the start to give you the best possible chance of ranking highly in Google. This means that when you’re busy, Google will continue to direct people towards your website, without you having to run a specific marketing campaign.
Start by thinking about what your keywords are – what words or phrases will people use to find your products?
It’s a good idea to have a few different keywords, both long and short ones, and try to be as specific as possible. Then, work these keywords into your website copy, meta tags and headers.
Just remember to do it in a natural way that reads well, otherwise you might get penalised for being spammy.
Google favours websites that regularly upload new content, so it’s a good idea to update your website with things like blog posts or new products in your online shop, all with the important keywords included.
Create valuable content
Content marketing is an important part of a marketing strategy for many businesses. By creating valuable content, you’re proving that you’re an expert in your industry and you want to help your customers. It can help make you an authority and build up a loyal community of customers.
When you’re planning out the marketing strategy for your small business, set aside time to create this type of content – for example helpful blog posts related to your industry. When you’re less busy, write as many blog posts as you can, then save them to post regularly throughout the year, making sure you have valuable content going up even when you’re too busy to write anything.
Interesting, valuable content will not only help with your SEO (as mentioned above), it will also be more likely to get shared on social media and bring you a brand new audience – without you having to do anything new. Once you have a great bank of free valuable content on your website or blog, you can also create products which will help you earn a passive income.
This is particularly useful if you’re a service-based business and are so busy with clients, you don’t have time to take any new projects on. Instead, set up something like an e-course or e-book which can be purchased and instantly downloaded, earning you extra money even when you’re busy.
Hire a professional
Still too busy to manage the marketing for your small business at the same time as running it? Then it might be time to hire a professional.
If you enjoy doing your marketing but just don’t have time for it, why not outsource other aspects of your business? Get an accountant to manage your money, hire a virtual assistant to deal with admin or employ someone part time to package and post out orders. This will free up some of your time so you can concentrate more on the marketing.
You can also hire a professional marketing consultant to get you set up with a solid marketing plan, strategies and campaign ideas if you would rather pass the marketing side of things on to someone else. You could even keep them on retainer so they can help manage your marketing when you’re especially busy.
If there’s a specific aspect of your marketing you need help with, such as social media or blogging, hire a freelance expert who can take care of this for you, leaving you more time to manage the rest of the business.
WANT TO READ MORE?
To read more about this topic, have a look at these:
Do Less Better – How to Avoid Time Sinks in Your Small Business Marketing
7 Ways to Keep in Touch with Your Existing Customers
How to Market Your Small Business With Customer Reviews
7 Ways Asking Questions Can Help Your Small Business