If you’re a small business owner, you’ll no doubt be familiar with going through a quiet spell. One month you’ll be incredibly busy, and then the next month you’ll find yourself with too much time on your hands.
Having a quiet spell can be concerning, especially when it comes to earnings and cash flow. But rather than worrying, make the most of the time to improve your business, hone your skills and seek out new projects. If your small business is going through a quiet spell, here’s what you can do to get out of it.
Use the time to work on your business
Our own businesses can often get forgotten about when we’re busy with client work. Make the most of your free time during a quiet spell to improve your business and do all the tasks you’ve been putting off for months.
- Update your website, your portfolio and your social media profiles. Add in any new work you’ve done, write up some case studies, or simply give your About page a refresh to reflect your current business goals.
- Catch up on all your admin work and make sure your accounts are up to date. Use the opportunity to make a head start on big tasks like filing your tax return. Keeping everything in order will make it easier to work efficiently in busier times.
- Take a course or attend a workshop to improve your skills. Keep up with the latest trends in your industry and learn some new skills during a quiet spell. This will help you to position yourself as an expert and attract new clients.
Do some market research
A great way to get out of a quiet spell is to spend some time researching and strategising ways you could improve your business. It’s easy to continue with your usual strategy when you’re busy, but in quieter times it can be good to evaluate whether this is the most effective way to run your business.
- Find out how your competitors are doing. Do they seem to be going through a quiet spell too? Or are they growing? Research as much as you can and see if there’s anything you could be doing differently to keep up with your competitors.
- Discover ways to expand or improve your products and services. Use your extra time to brainstorm new product ranges, research ways you can upgrade your current services or refine any packages you offer.
- Find out what your clients or customers want, and offer it to them. Carry out some market research to find out what people need. Do your current products and services cover this, or do you need to update them to keep up with demand?
Focus on your clients and customers
During a quiet spell, it’s more important than ever to focus on the clients and customers you do have. Make sure you’re doing the best work you can, and keep your clients happy. This may lead to new projects with your existing clients, or they might refer you to other people who need your services. Plus, it helps to keep you focused and working hard, ready to come out of your quiet spell.
- Evaluate how things are going with your current clients or customers. Do any of them need additional services? Instead of working on a one-off project, could you work on an ongoing monthly retainer basis instead?
- Contact clients you’ve previously worked with to see if they require any more services. Keep in touch with your previous clients as they already know and trust you, so are likely to hire you again in the future.
- Work on a campaign to encourage previous customers to buy from you again. Give them a loyalty incentive or a special offer.
Seek out new clients and customers
Perhaps the most obvious way to get out of a quiet spell is to find new clients and customers for your small business. If you’re less busy with client work, use your time to actively seek out new customers in your niche.
- Attend networking events and make new connections. This is a great way to meet new people – both potential clients as well as other businesses you could collaborate with.
- Get people interested in your business. Have a great presence on social media, host a flash sale, offer new clients a special discount or run a competition.
- Target a different audience. Has your target audience changed since you started your business? Use the market research you did earlier to find new clients in a niche you might not have considered before.
WANT TO READ MORE?
To read more about this topic, have a look at these:
It’s Oh So Quiet… How to Boost Your Small Business in Quiet Times
Why You Should Add Perceived Value to Your Small Business
How to Make Sure Your Hard Work Pays Off
Do You Know Where Your Clients & Customers Are Coming From?