• The Best Cafes to Work from in Edinburgh: Part 2

    Back in 2016, I shared a list of my favourite work-friendly cafes for small business owners in Edinburgh. Since then, I’ve visited a lot more places looking for the perfect remote workspace. So I thought it was time to share an updated list of great cafes to work from in Edinburgh. When you’re running your

  • How Video Marketing Can Help Your Small Business

    There’s a big buzz around video marketing these days, for small businesses like yours as well as for medium-sized and larger ones. Whenever you scroll through your social media feed, it seems like every second post is a video. And it’s not just cute clips of animals or funny compilations from TV anymore. Videos are

  • What Does Success Mean to You and Your Small Business?

    Success is something we all want to achieve, but have you ever stopped to think exactly what “success” means to you and your small business? It isn’t always about making lots of money or creating a huge, international business. Often, success can mean doing something you love and creating a small business that works for

  • How to Market Your Small Business When You’re Busy

    Marketing your small business is hugely important if you want to run a successful company. It can, however, often get pushed down to the bottom of the to-do list when you’re busy doing client work or dealing with customers. You might be rushed off your feet right now, but if you don’t keep marketing your

  • Small Business Interview: Gino Crolla from Anima

    What makes small business owners in Edinburgh tick? That was the question that started my interview series with local small business owners about their achievements, successes and struggles – in marketing and in general. Today it’s the turn of Gino Crolla from Anima, a local restaurant in Edinburgh which serves up delicious Italian soul food.

  • Customer-Centric Marketing Ideas for Small Businesses

    There’s an old saying that “the customer is always right”. It’s a cliché, but like many clichés, it’s also true: You’re in business because you want to provide something useful and valuable for your customers. And happy customers become repeat customers and recommend your small business to their friends and family. So it makes sense