• Offline Marketing for Small Businesses

    As a small business owner, it can be easy to assume that everyone is online and uses social media regularly. But while it’s true that a lot of people are active on social media, not everyone is. That’s why it’s important to at least consider using offline marketing for small businesses. And it’s not just

  • 5 Ways to Stand Out From Your Competitors

    These days, it can be difficult for a business to be truly unique. There are hundreds of other small businesses (and even big businesses) offering a similar product or service to you. And the internet makes it easier than ever before for customers to have access to all your competitors. You’ve done your research and

  • Customer Objections: How to Respond & Learn From Them

    Getting a rejection is never easy. But when it comes to customers saying “no” to your business, it can actually be a positive thing. If a client turns you down, or a potential customer has doubts about whether your products or services are right for them, don’t dwell on the rejection. Instead, use customer objections

  • Marketing Workshops for an Online Educator

    Getting in touch during a period of expansion and business growth, remote education specialists My Online Schooling Ltd were looking for help to take their marketing to the next level. Booking a series of team workshops, the goals were to increase brand awareness and improve their existing marketing efforts. The Projects: Establishing a marketing strategy,

  • How to Promote Your Small Business Website

    If your business has a website (and let’s face it, who doesn’t these days?), it’s really important to make sure people – and search engines – actually see it. The motto “If you build it, they will come” doesn’t work here. You need to promote your small business website to make it work for you.

  • SEO & Digital Marketing for a Physiotherapy Clinic

    Responding to the business’s success by expanding the team, Fife-based physiotherapy & sports injury clinic Benji Physio Ltd wanted to generate more new business and referrals through their digital marketing. The focus was on improving the existing website to communicate their USP more clearly and target their ideal clients. The Projects: Conducting market and competitor’s