There are several reasons why your business can go quiet. It could be that your target group is on holiday or that your product itself is seasonal. It could also be that you have been very busy so you have slacked a little in the marketing department. Either way, let’s see how you can make the best of quiet times!
Busy vs Quiet
Quieter times are a bit of a double-edged sword for small business owners. When you are busy you yearn for a quiet week, so you can finally feel in charge again and get everything settled down.
But quiet times are also scary and you suddenly wonder what happens next. Especially seeing that our biggest priorities for keeping the business running are a healthy cash flow and attracting new customers.
So what to do when less clients call or customers don’t flock to your online shop as much as usual? Let’s have a look:
1. Boost Your Marketing
Especially in quiet times we have to be even more active when it comes to attracting new business. Counter-intuitive as it may be when your bank account looks a little lost and you don’t know when the next cash comes in, spending money on marketing to improve your sales is the only way to pep up your quiet business.
Start a time-limited special offer to get people through the door as soon as possible. You can either use service providers like Itison to communicate your discount to their vast audience or your own marketing channels to announce your latest deal. Use social media and your company newsletter for competitions, early bird specials or previews of the next release.
If the drop in new customers is due to seasonality make sure to add these marketing boosts to your marketing plan for next year so you can start promoting early to improve your sales during the quieter times.
2. Work On Your Business
Another good use for less busy times is to have a look at your work processes and business structure and look for ways to improve them. You need more staff? Always dreamed of getting that tailor-made software for your company or that piece of equipment that will make work so much easier and more efficient for everyone? Now is the time.
This also applies to your marketing: Quieter times are the best time to finally revamp that website of yours, review last months’ activities and start planning for the rest of the year. Have another look at your strategy and update it if necessary. Your business changes all the time so make sure your marketing is keeping up.
You can also have another look at your product and apply the latest customer feedback to improve your offer. And when you’ve got that big event or marketing campaign coming up in a few months’ time, getting started early will save you time later on when business gets back to normal again. Use the time to prepare for busier times.
Last but not least, you should think about yourself: When was your last holiday? When did you last read a book without being interrupted every five minutes? Quieter times are the perfect opportunity to recharge, to get away from the company for a few days and come back well-rested and with fresh ideas.
Your business relies on you to take the reins and be at your best all the time so make sure to look after yourself. If you are on your own, make sure to inform suppliers and clients and get the out-of-office email ready. If you have a team to support you let them know what needs to be done while you are away and then go and enjoy your holiday.
If you are interested in reading more about this topic, have a look at these:
24 Small Budget Marketing Ideas
Small Business Marketing Ideas
7 Marketing Checks for Your Small Business
How to Stop Your Business from Running You