Marketing Channels, Marketing Planning & Reporting

4 Steps to Your Social Media Marketing Success [Infographic]


Many small business owners are struggling to make social media work for them. If you are one of them but would like to see some social media marketing success for your efforts, you’re in the right place!

We’ve all looked at other businesses online and felt overwhelmed. Don’t let this scare you off your platforms! Everyone has to start somewhere, and the tips below should help you take control.

Check out my infographic below to find out what is important when you want to attract new business via your social platforms. Whether you’re using Facebook and Instagram or LinkedIn and Twitter, these tips can help streamline your strategy!

Keen to learn more? After the infographic, I’ve listed a few of my social media focused posts to help you dive in deeper!

Feeling inspired to achieve social media marketing success? Great!

  • While the tips above work for all platforms, it’s important to tailor your content to each social media account. This post tells you why, and how to get started!
  • It’s easy to get lost in the details when it comes to digital marketing of any kind. If this is you, check out my tips on beating social media overwhelm.
  • As you can see from my infographic, everything comes back to engaging with your followers. Here are seven ways to turn those followers into paying customers! The ultimate form of social media marketing success.

See? Social media doesn’t have to be as complicated as it appears! Just be consistent, engage whenever you can and stay on brand. Good luck!


Interested in reading more about this topic? Have a look at these:
9 Benefits of Social Media Marketing for Small Businesses
Content Marketing Ideas – A Brainstorming Tool for Small Businesses
4 Types of Social Media Content You Should Focus on
How to Create an Editorial Calendar for Your Social Media Success

Denise Strohsahl brand and marketing consultant for small businesses

Hello, I’m Denise from sandstonecastles, a brand & marketing consultancy based in Edinburgh, Scotland.

I help small business owners like yourself to find the right marketing that’s in line with your brand and values.