Turn Your Social Media Followers Into Leads

Turn Your Social Media Followers Into Leads

So you’ve spent a lot of time nurturing your followers on Facebook, Twitter, LinkedIn, Instagram or Pinterest. You share relevant content, engage with them on a regular basis and give them useful advice, tips and info about shared interests.

Social media marketing, especially for small businesses like ours, is a great way to get the word out there, to make your brand and company better known among your target audience.

But you might wonder how you turn your loyal followers into clients and customers. How do you use social media to generate leads for your small business? Let’s have a look:

1. Promotions

Facebook competitionThe best way to generate leads from your social media followers are special offers, discounts or promo codes, competitions and prize draws. You can offer a free download of a very helpful tool or template or simply give them early access to the latest addition in your portfolio.

To collect their contact details link your posts to a specific landing page with additional information as well as a contact form or signup for your newsletter.

2. Call-to-Actions

Facebook cover imageNo matter if you’re writing a new post, creating a prize draw or designing your next cover image: always remember to tell people what you would like them to do. ‘Click here’ or ‘check it out’ are good examples if you want them to follow a link.

‘Sign up today’, ‘get in touch’ or ‘enter the competition to win’ are a great way to engage people with your latest promotion or contest.

3. Links

Facebook tabsMake it easy for your followers to find out more about you, to follow your blog or order directly from you by adding links to your social media bios. In Facebook you can even add tabs to your profile, for example for your newsletter signup.

Post or tweet links to your website, blog, product pages, manuals, testimonials or price list regularly (while keeping the 80-20 rule in mind). Post relevant information to drive traffic to your website where they can get in touch with you, sign up for your newsletter or simply put in an order.

4. Benefits

Facebook products and servicesDon’t just assume that people know what you’re doing: Tell them. Talk about what makes you different, especially in comparison to your competition. What are they gaining from using your products and services? Are they going to be fitter, healthier, more successful or simply better organised?

Make your content reflect the benefits of your products and services, show them what they can do with it or what the possible achievements are and how to get there. Also, add your services or products to your profile, for example on Facebook or in your summary on LinkedIn.

5. Paid advertising

Facebook advertisingOne way of generating leads on social media is paid advertising. There are many different ways to promote your small business: you can simply increase your likes and followers, you can promote your website or a specific offer.

Advertising doesn’t do anything you can’t do by simply posting it to your followers. But it amplifies your content and campaigns and hence your target audience.

6. Events

EventbriteHow about getting face-to-face with your social media followers at an event? No matter if it’s happening online or in person, an event is a great way to turn your followers into customers or clients.

You can organise your own event, for example a tutorial for your product or a workshop about a topic that’s relevant to your audience. Invite them to a trade show you are exhibiting at or to a conference where you are a speaker and ask them to seek you out and have a chat.

7. Customer Service

FB messagingNo matter if you’re on LinkedIn, Facebook, Twitter, Pinterest or Instagram, all social media platforms have two-way communication and that makes them ideal for customer service purposes.

Signal to your followers that they can get in touch if they have questions about your products or services. Reply as quickly as you can if they do and help them in any way possible. It’s a great way to start a conversation and show them that you’re worth their while.


And now over to you! :)


If you are interested in reading more about this topic, have a look at these:
How to Cut through the Noise on Social Media
Social Media for Sales [Infographic]
5 Ways to Make Social Media Work for Your Small Business
How to Find Inspiration for Your Social Media Content


Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.