Are you responsible for the marketing in your small business? Then this post is for you! I have collected tips and guides on how to tackle the biggest marketing challenges for small business.
Check out this library of practical marketing advice that helps you find the best marketing solutions for your small business!
1. The right marketing
When it comes to the biggest marketing challenges for small businesses, defining your marketing in the first place is usually among the top 3.
Mainly because it’s not easy to do. But these tips will help you find the right marketing and avoid the most common marketing mistakes:
- Choosing the Right Marketing Channels for Your Small Business
- 4 Things you Need to Make your Marketing Work
- How to Find Out If Your Marketing Is Working – Marketing Analytics for Small Businesses
- Marketing Strategy for Small Businesses: Why You Need One & How to Define it
- A Checklist for Your Successful Marketing Campaign Launch
- 10 Common Mistakes That Can Sabotage Your Marketing
- 13 Marketing Mistakes That Can Sabotage Your Small Business
2. The right message
Next in this list of the biggest marketing challenges for small businesses is finding the right marketing message.
If you want people to think of you when they or someone they know needs your expertise, you have to send a clear message:
- Marketing Strategy for Small Businesses: Why You Need One & How to Define it
- What’s a USP, Why Do I Need One & How Do I Get One?
- Define Your USP in 5 Steps for Your Small Business [Infographic]
- 8 Great USP Examples for Your Small Business
- How to Keep Track of Your Competition As a Small Business
- Copycat Competitors: Why Your Small Business Needs to Be Ready for Change
- Small Business Brand: What Is It, Why Do I Need One & How Do I Get One?
- Stop! What are you actually selling?
- Is Your Small Business Branding in Need of an Update?
3. The right audience
It’s tempting to target everybody with a pulse and money with your marketing. But this is definitely one of the biggest marketing challenges for small businesses.
Believe me, your business will grow faster (and you will enjoy your work more) if you attract the clients or customers that suit you and your business best:
- Ideal Clients: How to Define & Attract them to Your Small Business
- How to Identify a Target Market for Your Small Business
- How I Found My Ideal Client & What I Learned Along the Way
4. Generate new business
Increasing brand awareness and generating new business is at the heart of every marketing campaign. It’s also its biggest marketing challenge.
Here are some practical tips and ideas on how to grow your small business and attract new clients:
- Small Business Growth: 7 Ways to Ask the Right Questions
- How to Grow Your Small Business & Keep on Track
- 6 Tips to Convert More Website Visitors Into Paying Customers
- Actionable Marketing Copy: How to Convert More Leads for Your Small Business
- 4 Tips for a Web Copy That Converts
- 7 Ways to Turn Your Social Media Followers Into Paying Customers
- How to Get Started With Your Small Business SEO
- Email Marketing for Small Businesses: Why You Should Use It & How to Get Started
- How to Win New Business Through Public Speaking
- 7 Reasons to Get a Blog for Your Small Business Marketing
- How to Make the Best of Your Exhibition Stand
- Lessons I’ve Learned in 5 Years of Business Networking
- How to Win Awards & Give Your Small Business a Boost
5. Repeat business & referrals
It’s a known fact that retaining existing clients and repeat business is cheaper than generating new business. So make sure you make the best of the ones you have:
- 7 Steps to Improve Your Customer Experience
- 7 Ways to Keep in Touch with Your Existing Customers
- How to Get Repeat Business From Existing Customers
- Customer Reviews: 6 Ways to Use Them for Your Small Business Marketing
- How to Get Referrals for Your Small Business
6. Make time for your marketing
With you wearing different hats throughout your career as a small business owner, it is sometimes hard to find the time for everything. Here are a few helpful tips on how to make sure your marketing is not left behind:
- How to Market Your Small Business When You’re Busy
- Time-Saving Tips for Your Small Business Marketing
- How to Make Your Small Business Work Smarter Not Harder
- Why You Should Work on Your Small Business, Not Just in it.
- What to Do When Your Small Business Goes Quiet
- It’s Oh So Quiet… How to Boost Your Small Business in Quiet Times
7. Get new ideas
Looking to generate new ideas, but not sure where to start? Here are some helpful lists with marketing ideas for your small business:
- Customer-Focused Marketing Ideas for Small Businesses
- Meet the Underdogs: 10 Underrated Marketing Ideas for Small Businesses
- What’s Your Plan for the Next 6 Months? 11 Marketing Ideas for Small Businesses
- Small Business Marketing Ideas
- Christmas Marketing Ideas for Small Businesses
- Content Marketing Ideas – A Brainstorming Tool for Small Businesses
8. Maximising your Online Presence
Last but not least! If the digital side of things is getting you down, you’re not alone. Getting to grips with your online platforms can be one of the biggest marketing challenges out there, especially if you’re new to it!
So here are some posts specifically about maximising your online marketing, to help you take charge and make it work.
- How to Add Personality to your Social Media
- Which Social Media Scheduling Tools Should I Use? A Breakdown of the Best
- Influencer Marketing for Small Businesses
- 4 Types of Social Media Content you Should Focus On
- What is the Best Website Platform for Small Businesses
- 3 Steps to Raise your Brand Awareness with Social Media
- How to Promote your Small Business Website
