One of the questions I often get from small business owners is: “How does a small business marketing consultant work? How can you help me?”. And I would not be surprised if this has crossed your mind before, too.
Particularly now, with an overwhelming amount of information available online, it can feel like every business owner is expected to be a marketer in their own right. The truth, however, is that effectively marketing your small business is a skill. And while I’m not saying that marketing is rocket science, turning to an expert for assistance can save you time and money.
So let’s have a look at 4 different ways a small business marketing consultant can work with and for your small business.
Get help from a small business marketing consultant
Do you lack the time to take care of your marketing all by yourself? Or are you looking for a fresh pair of eyes and a new perspective for your small business marketing?
Regardless of why you’re looking for a small business marketing consultant, there are 4 ways they can help you achieve your goals. Let’s dive in!
1. Consulting Sessions
If you are looking for new ideas or answers to your marketing questions, blog posts or workshops are often too generic to be helpful.
For specific advice, tailored to your small business, goals and budget, 1-to-1 marketing consulting sessions are the way to go. A consultant can help you decide what channels and trends are relevant, sifting through the noise!
They help you explore new options, develop your skills and have somebody to walk you through the necessary steps to grow your business.
Looking to grow your small business this year? Here are 6 things to consider before jumping in!
2. Marketing Support
Although you know how important marketing is for your small business, you simply can’t find the time for it? If you don’t want to take on staff (yet) but need someone to take care of some of your small business’s marketing, marketing consultants are a perfect fit for you.
They can act as your marketing manager for as long as you need them. They’ll help you plan and manage your marketing activities, freeing you up for the things you enjoy doing most. You can be as much or as little involved in the daily processes as you want while knowing that your marketing is in good hands.
Don’t forget – it’s important to establish exactly what you’re looking for help with. I’ve created a post breaking down 12 design and marketing job titles, to help with any terminology overwhelm!
Marketing often involves not just yourself but your whole team. In this case, it can be of great help to have everyone on the same page or to be able to benefit from your staff’s input and ideas.
Marketing consultants can hold in-house workshops on almost everything. You can work together on your strategy, gather ideas and techniques to make the best of your social media marketing, develop new products or improve your customer experience.
Don’t underestimate the power of including your staff as part of your marketing. Find out how they can be a vital part of your strategy here!
4. Campaign Management
Launching a product, a new event series, exhibiting at a trade show or re-branding your business? A small business marketing consultant has the expertise and experience to help you save time and money on any specific campaign you have planned.
They can take over the planning and implementation of your campaign to take the load off your team as well as bring in their expertise and well-established contacts to graphic and web designers, printers, photographers or caterers.
So if you want to learn from the best and have a partner at your side whenever you need them, a small business marketing consultant might just be the thing for you!
If you are interested in reading more about this topic, have a look at these:
7 Reasons to Hire a Marketing Consultant for Your Small Business
Marketing Strategy for Small Businesses: Why You Need One & How to Define it
What Is a (Small Business) Marketing Plan, Why Do I Need One & How Do I Get One?
9 Key Marketing Lessons for Small Businesses