Marketing Management for a Tour Operator in Edinburgh

Marketing Management for a Tour Operator in Edinburgh

The Edinburgh-based tour operator Wind & Cloud Travel approached me to help them gear up their marketing for the future. They wanted to grow their customer base and to lay the groundwork for their future marketing strategy.

The Projects:
  • Conducting comprehensive market research and evaluating existing customer base
  • Auditing and improving current marketing activities
  • Developing new strategies and ideas to gain more customers in the future
  • Project managing the redesign of the existing website, achieving a traffic increase of 36% since launch
  • Developing and implementing a business award campaign including handling PR opportunities which resulted in four nominations and 3 wins, the VIBES Award for Best Micro Business et. al.
  • Establishing a regular customer newsletter, increasing web traffic from email by 483%
  • Creating and implementing a social media strategy for social media, increasing Facebook likes by 300% within the first four weeks, improving follower engagement by 79% and developing a 133% increase in reach. Web traffic from social media channels increased by over 35%
  • Taking on further projects from the agreed marketing strategy like sponsoring, event management and email campaigns
What The Client Says:

“From the very beginning Denise supported us with professional marketing advice. Her excellent consulting, vast network of helpful contacts and creative strategies are a valuable asset. And the best: Denise is dedicated to her work and 100% reliable.”

Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.