Strategy & Branding for a Bike Security Start-up from the Borders

Strategy & Branding for a Bike Security Start-up from the Borders

Veloeye is a company based in the Scottish Borders that focuses on enabling the cycling community in the UK and Europe to reduce bike theft and improve the chances to retrieve stolen bikes. Having recently started the company, the Veloeye team wanted to get their marketing on solid ground for the best possible start.

The Project:
  • Conducting market research including analysing target groups and competitors
  • Developing a marketing strategy (USP, market research & recommended marketing channels)
  • Establishing a marketing plan (incl. time & project management, monitoring features)
  • Ongoing marketing support
What The Client Says:

“We are very impressed with how Denise worked with us, involving us in every step along the way, explaining everything in plain English and helping us to focus on areas that will give us the best results. We are very much looking forward to working with her going forward.”

 

Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.