One of the first lessons we learn as a small business owner is that not all clients are created equal. There are always some that we enjoy doing business with more than with others: Our ideal clients! Their values and goals are aligned with ours, they appreciate our work the most and are happy paying…
How to Identify a Target Market for Your Small Business
There are many success stories showing clearly how important it is for small businesses to identify a target market. And they all prove one thing: Knowing your customers is crucial for growing your business. As soon as you identify a target market, you have all you need to turn your products and services into an…
