• Keywords for Beginners: What They Do & How to Use Them

    Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. It might seem scary at first, but there are lots of easy ways to optimise your website so potential customers can find you through search engines like Google. The best place for

  • How to Declutter Your Website for Quick, Easy Conversions

    Imagine walking into a shop and getting swarmed by a small army of sales assistants: “Look at our new collection over here!” – “Have you seen what’s on sale yet? Be quick, the offer ends soon!” – “Sign-up for our newsletter to get even more discounts and offers!” – “Oh, you have to follow us on social media. Look

  • Should You Keep Your Rates a Secret?

    In retail, there’s no question that every item for sale has a price tag, whether it’s online or in a shop, but for service-based businesses it seems to be a different matter entirely. You’re nearly always promised a quote only after you get in touch, with not a single visible price. But why is that? And more importantly: Are we

  • 13 Easy Ways to Sabotage Your Marketing

    A while ago, I made a list of 10 Basic Mistakes that can Sabotage Your Marketing. These were things so common that people are often not aware that they are detrimental to their businesses. (And I have to admit that I was guilty of a few of them myself.) In the past months I have come

  • Are You Hiding from Your Customers?

    So you’ve done your homework and know who your ideal customers are, how and where to reach out to them and how to present your offer in the best possible light. But do potential customers know how to contact you? Do you clearly communicate how to find you, buy your products or secure your services? Let’s make sure you

  • 7 Steps to Deliver a Better Customer Experience

    When it comes to small business marketing, it can be hard to know where to start. You have to ace it on social media, your company website needs to be responsive, your content should go viral in a heartbeat and you need videos and podcasts to increase your customer base. All that can makes us overlook tiny little

  • 9 Quick & Easy Tips to Attract More Customers Online

    The times when your website didn’t need to be more than an online version of your business card are over. People are now searching for more than just a company’s contact details online. They want to have all the information they need to make an informed decision and they certainly don’t expect to have to