• A Beginner’s Guide to Keywords for Small Businesses

    Understanding the basics of SEO (search engine optimisation) is essential if you want your small business to get noticed online, especially by locals. So I decided to write up a little beginner’s guide to keywords for small businesses to help you get started. It might seem scary at first, but there are lots of easy

  • Should You Communicate Your Rates on Your Website?

    In retail, there’s no question that every item for sale has a price tag, whether it’s online or in a shop on the High Street. But for service-based small businesses, the decision to communicate your rates seems to be a different matter entirely. When you consider buying a service from someone, you’re almost always promised a quote only

  • 13 Easy Ways to Sabotage Your Marketing

    A while ago, I made a list of 10 Basic Mistakes that can Sabotage Your Marketing. These were things so common that people are often not aware that they are detrimental to their businesses. (And I have to admit that I was guilty of a few of them myself.) In the past months I have come

  • Are You Hiding from Your Customers?

    So you’ve done your homework and know who your ideal customers are, how and where to reach out to them and how to present your offer in the best possible light. But do potential customers know how to contact you? Do you clearly communicate how to find you, buy your products or secure your services? Let’s make sure you

  • 7 Steps to Improve Your Customer Experience

    When it comes to growing your small business, it can be hard to know where to start. You got social media, your company website and many other tactics in place to increase your customer base. But what about your customer experience? Delivering the best possible service to your clients and make them enjoy every step of

  • 4 Tips for a Web Copy That Converts

    Websites are an important marketing channel for small businesses. But how do you actually write web copy that converts web visitors into paying customers? After you put in all the work and you finally get your ideal customers to find your website, you really want them to read it, love it and buy it. You