• Small But Mighty – The Advantage of Small Businesses

    I love this quote, I think it’s one of the best quotes about marketing I have ever seen. And funnily enough, this quote is actually not so much about marketing as it is about why small business owners and freelancers like us started their businesses in the first place: Because we have a passion. Our Passion My passion

  • 5 Truths about Small Business Marketing

    Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work for you and your business, there are a few hard truths we all have to face… 1. Rome Wasn’t Built In A Day I am not

  • 8 Great USP Examples for Your Small Business

    Finding a USP (unique selling proposition) for your small business is not always easy. So how about some USP examples to help you with your inspiration? If you think “Unique? I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then

  • 13 Easy Ways to Sabotage Your Marketing

    A while ago, I made a list of 10 Basic Mistakes that can Sabotage Your Marketing. These were things so common that people are often not aware that they are detrimental to their businesses. (And I have to admit that I was guilty of a few of them myself.) In the past months I have come

  • The Small Business Recipe for Marketing Success

    Someone recently asked me a question that stopped me in my tracks: “What are the main ingredients for successful marketing?” I’ve advised clients on how to successfully market their small business. But I’ve never before distilled it down to the basics, the cornerstones of success. So if you’re a small business owner often wearing the marketing hat, read on

  • What’s a USP, Why Do I Need One & How Do I Get One?

    With marketing being such an integral part of running a small business, you’ve probably heard people talking about their USP – or unique selling proposition. Defining who you are and who you want to do business with is the first step to attracting your ideal client. And having a solid USP will help you with