• 8 Great Examples of USPs for Your Small Business

    “Unique? I’m not unique, I do exactly what the others do.” — “There’s nothing special about how I run my business. It’s just a normal business.” — “The only way I can stand out from my competitors is by being cheaper.” These are probably the most common reactions by small business owners when asked about

  • Marketing for Small Businesses: The Ultimate Checklist

    When running a small business, there are risks; there are no guarantees and no fail-safes, but there are ways to reduce the risk and increase your success rate – and the same goes for marketing! I’ve put together a simple, but effective, checklist you can use to make sure your marketing campaigns are ready for take-off. No Matter What Whether you’re

  • Blogging 101 for Small Business Owners

    Blogging used to be just like an online diary. But nowadays, large international corporations like Coca Cola, news outlets and even small businesses consider blogs an integral part of their marketing strategy. I’ve already discussed why you should start a blog for your small business. So today, I’m showing you how. First of All Blogging works. It increases web

  • The Small Business Recipe for Marketing Success

    Someone recently asked me a question that stopped me in my tracks: “What are the main ingredients for successful marketing?” I’ve advised clients on how to successfully market their small business. But I’ve never before distilled it down to the basics, the cornerstones of success. So if you’re a small business owner often wearing the marketing hat, read on

  • Grow Your Customer Base in 7 Easy Steps

    Four things are crucial to keep your business running: A healthy cash flow, loyal and talented staff, visibility in the market and a growing customer base. But how do you keep expanding and attracting new customers without watering down your brand? How do you make sure you attract the right kind of customer? Let’s look