• 8 Great USP Examples for Your Small Business

    Finding a USP (unique selling proposition) for your small business is not always easy. So how about some USP examples to help you with your inspiration? If you think “Unique? I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then

  • Marketing for Small Businesses: The Ultimate Checklist

    When running a small business, there are risks; there are no guarantees and no fail-safes, but there are ways to reduce the risk and increase your success rate – and the same goes for marketing! I’ve put together a simple, but effective, checklist you can use to make sure your marketing campaigns are ready for take-off. No Matter What Whether you’re

  • How to Start a Blog for Your Small Business

    Remember the days when a blog was nothing more than the online version of a personal diary? Years later and blogs have become an integral part of online marketing strategies for businesses of all sizes. High time to start a blog for your own small business, don’t you think? If you still need convincing, check

  • The Small Business Recipe for Marketing Success

    Someone recently asked me a question that stopped me in my tracks: “What are the main ingredients for successful marketing?” I’ve advised clients on how to successfully market their small business. But I’ve never before distilled it down to the basics, the cornerstones of success. So if you’re a small business owner often wearing the marketing hat, read on

  • 7 Strategies to Get More Clients for Your Small Business

    Four things are crucial to keeping your small business running: A healthy cash flow, loyal and talented staff, visibility in the market and a strong customer base. But how do you keep expanding and get more clients without watering down your brand? New vs. Existing Re-activating previous customers and upselling existing clients is a lot