• How to Market Your Small Business When You’re Busy

    Marketing your small business is hugely important if you want to run a successful company. It can, however, often get pushed down to the bottom of the to-do list when you’re busy doing client work or dealing with customers. You might be rushed off your feet right now, but if you don’t keep marketing your

  • 5 Truths about Small Business Marketing

    Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work for you and your business, there are a few hard truths we all have to face… 1. Rome Wasn’t Built In A Day I am not

  • Marketing for Small Businesses: The Ultimate Checklist

    When running a small business, there are risks; there are no guarantees and no fail-safes, but there are ways to reduce the risk and increase your success rate – and the same goes for marketing! I’ve put together a simple, but effective, checklist you can use to make sure your marketing campaigns are ready for take-off. No Matter What Whether you’re

  • How to Reach Your Small Business Goals – and Stay on Track

    At one of Edinburgh Chamber of Commerce‘s fantastic member workshops – called ‘Knowledge Transfer for Micro Businesses’ and run by the lovely Sarah Buchanan-Smith, we discussed some very important things. First of all, as small business owner you should always know what your end game is. But, even more importantly, at some point you’ll have to master the transition from

  • Why Business Goals Help you Grow Your Small Business Faster

    Goal setting is a popular topic this time of the year. Small business owners in particular are looking for a focus for the next 12 months, having spent the last few months ‘getting things done’ with little time for anything else. But why spend time defining your business objectives if the day-to-day running of the business already

  • How to Market Your Small Business This Christmas

    Christmas is coming and soon you’ll be busy with events, from festive networking lunches to the annual Christmas party of your local business club. But how about your business? Is your marketing ready for the season? Christmas is an ideal time to contact former clients, thank existing clients and business partners and reward your staff for their great work. Here’s a