• Small But Mighty – The Advantage of Small Businesses

    I love this quote, I think it’s one of the best quotes about marketing I have ever seen. And funnily enough, this quote is actually not so much about marketing as it is about why small business owners and freelancers like us started their businesses in the first place: Because we have a passion. Our Passion My passion

  • 5 Truths about Small Business Marketing

    Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work for you and your business, there are a few hard truths we all have to face… 1. Rome Wasn’t Built In A Day I am not

  • 8 Great USP Examples for Your Small Business

    Finding a USP (unique selling proposition) for your small business is not always easy. So how about some USP examples to help you with your inspiration? If you think “Unique? I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then

  • What’s a USP, Why Do I Need One & How Do I Get One?

    With marketing being such an integral part of running a small business, you’ve probably heard people talking about their USP – or unique selling proposition. Defining who you are and who you want to do business with is the first step to attracting your ideal client. And having a solid USP will help you with