• 13 Easy Ways to Sabotage Your Marketing

    A while ago, I made a list of 10 Basic Mistakes that can Sabotage Your Marketing. These were things so common that people are often not aware that they are detrimental to their businesses. (And I have to admit that I was guilty of a few of them myself.) In the past months I have come

  • 7 Steps to Improve Your Customer Experience

    When it comes to growing your small business, it can be hard to know where to start. You got social media, your company website and many other tactics in place to increase your customer base. But what about your customer experience? Delivering the best possible service to your clients and make them enjoy every step of

  • 10 Basic Mistakes that can Sabotage Your Marketing

    When you look around the internet, there are a lot of blog posts about funny marketing mistakes, epic campaign fails and other blunders that often happen in the heat of the moment (you can find some of my favourite examples — including the image in this post — here and here). But as entertaining as these mishaps are,

  • 10 Tips for Growing Your Mailing List

    Company newsletters are a great way to reach out to potential and existing customers. It’s an affordable and versatile tool to spread the word about your products, offers and latest news and hence one of the best marketing channels for small businesses. I’ve already blogged about the benefits of newsletters and how to get started. Today

  • 5 Tips to Boost Your Small Business With a Newsletter

    I’ve explained before why it’s important to keep in touch with your existing customers and shown the advantages of blogging for small businesses. Both are linked to a handy and affordable marketing tool I’m discussing today: Newsletters. For a small business, newsletter are an ideal way to connect with customers and share blog posts with an interested readership. Plus, it’s