They’re one of the most important but also most neglected digital marketing tools: Landing pages for small business. They’re a vital part of every marketing campaign, on- or offline. But do you know exactly what a landing page is? If you’re feeling confused about what they’re for and why you need one, you’re in the right…
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Your Small Business Marketing Plan: What is it, Why Do You Need it & How Do You Get One?
Before you start promoting your products and services, it’s always good to have a small business marketing plan in place. It might be hard to take a step back when you’ve got lots of great ideas and are raring to go. But writing all these ideas down and thinking about what your goals are will…
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Marketing Strategy for Small Businesses: Why You Need One & How to Define it
Life of a small business owner is busy. So it’s understandable that we tend to be reluctant to spend precious time on things like our small business marketing strategy and planning. Especially as these sort of things end up hidden away in a drawer somewhere and completely forgotten about. But having a good marketing strategy…
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Copycat Competitors: Why Your Small Business Needs to Be Ready for Change
So, you’ve started your small business and made your mark on the market – tempted to put your feet up and relax? Better not! If you want your small business to remain successful you have to stay alert and keep an eye out for copycat competitors. That’s one of the main issues with having a…
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A Simple 7-Step Marketing Audit for Small Businesses
When was the last time you checked up on your marketing? It’s easy to get caught up in the day-to-day running of your small business. But in order to make sure everything is still up-to-date and working, you should conduct a marketing audit at least once a year. There are 7 key areas you should cover when…
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Meet the Underdogs: 10 Underrated Marketing Ideas for Small Businesses
All my life, I’ve rooted for the underdog. When I was seven, I chose to support a rather mediocre football team because everyone seemed to be cheering on the champions. And the same goes for marketing, especially for small businesses: I often prefer underrated marketing ideas to the trends, buzzwords and hype of the small business…
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What’s Your Plan for the Next 6 Months? 11 Marketing Ideas for Small Businesses
So, you’ve set up a marketing strategy for your small business. And now you want to start working on your marketing plan for the next 6 months. But how do you find the right marketing ideas for your small business to help you reach your goals? To help with your inspiration, fill up your 6-month…
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Small Business Marketing Ideas
Looking for new small business marketing ideas? Look no further! Get out there, try new things and discover new marketing channels for your small business. (image by Kenny Louie) 1. Helpful resources Offer free online resources on your website to increase your web traffic. That can be anything from Excel templates to mobile apps, an ebook…
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How to Market Your Small Business on a Budget – With Examples
It can be challenging for small businesses to attract and retain customers. Especially compared to larger companies with big budgets, large teams and creative agencies on their side. But that just makes it all the more important to be able to market your small business on a budget. To be honest, if we were easily put…
