Before you start promoting your products and services, it’s always good to have a small business marketing plan in place. It might be hard to take a step back when you’ve got lots of great ideas and are raring to go. But writing all these ideas down and thinking about what your goals are will…
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How to Market Your Small Business When You’re Busy
Marketing your small business is hugely important if you want to run a successful company. It can, however, often get pushed down to the bottom of the to-do list when you’re busy doing client work or dealing with customers. You might be rushed off your feet right now, but if you don’t keep marketing your…
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Marketing Strategy for Small Businesses: Why You Need One & How to Define it
Life of a small business owner is busy. So it’s understandable that we tend to be reluctant to spend precious time on things like our small business marketing strategy and planning. Especially as these sort of things end up hidden away in a drawer somewhere and completely forgotten about. But having a good marketing strategy…
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Learn From the Best: 3 Scottish Businesses With Great Marketing
As a small business marketing expert, it’s no surprise that one of the first things I notice about a business is their marketing! Scotland has lots of fantastic small businesses, and some of them have perfected their marketing strategy. From local cafés to internationally recognised brand names, here are a few Scottish businesses with great…
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Copycat Competitors: Why Your Small Business Needs to Be Ready for Change
So, you’ve started your small business and made your mark on the market – tempted to put your feet up and relax? Better not! If you want your small business to remain successful you have to stay alert and keep an eye out for copycat competitors. That’s one of the main issues with having a…
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Marketing Trends – Nothing but Hot Air?
Do an online search for any kind of marketing question for your small business and you will inevitably find something like this: Why You Have to Use [insert latest social media platform] or Die How [insert new gimmick] Makes Your Business Website Look Hipper Than Your Competition’s X Ways [insert media type] Gets You More Clients Ever…
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3 Easy Steps to Turn Your Idea into a Marketing Campaign
You have a great idea for a new product or service for your small business, but you don’t know where to start? Or you’ve always wanted to run a campaign for something close to your heart, but you aren’t sure how? Then check out the 3 following steps to hit the ground running and turn your idea…
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7 Marketing Checks for Your Small Business
As a small business owner, it’s easy to lose yourself in the day-to-day reality of running and marketing your business. But in order to make sure your marketing is always up to scratch, it is important to have regular check-ups, to look for opportunities to improve existing activities and to learn from the past. Here are 7 key…
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Meet the Underdogs: 10 Underrated Marketing Ideas for Small Businesses
All my life, I’ve rooted for the underdog. When I was seven, I chose to support a rather mediocre football team because everyone seemed to be cheering on the champions. And the same goes for marketing, especially for small businesses: I often prefer underrated marketing ideas to the trends, buzzwords and hype of the small business…
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Back to Basics – 9 Marketing Definitions for Small Businesses
No matter if you are reading a marketing blog, listening to a speaker about running a business or attending an event for entrepreneurs, it is almost guaranteed that you will encounter enough marketing jargon to make your head swirl. So this week, we are going back to basics and have a look what marketing and…
