• 7 Marketing Checks for Your Small Business

    As a small business owner, it’s easy to lose yourself in the day-to-day reality of running and marketing your business. But in order to make sure your marketing is always up to scratch, it is important to have regular check-ups, to look for opportunities to improve existing activities and to learn from the past. Here are 7 key

  • Are You Hiding from Your Customers?

    So you’ve done your homework and know who your ideal customers are, how and where to reach out to them and how to present your offer in the best possible light. But do potential customers know how to contact you? Do you clearly communicate how to find you, buy your products or secure your services? Let’s make sure you

  • 7 Steps to Improve Your Customer Experience

    When it comes to growing your small business, it can be hard to know where to start. You got social media, your company website and many other tactics in place to increase your customer base. But what about your customer experience? Delivering the best possible service to your clients and make them enjoy every step of

  • How to Write Compelling Copy in 12 Steps

    When I think back to my first job, I realise how much has changed over the years. As an advertising copywriter I was responsible for creating print adverts that get noticed, direct mails that sell and multi-channel campaigns that make our target group flock to our banner. Nowadays, every business owner, freelancer and blogger encounters