• The Small Business Recipe for Marketing Success

    Someone recently asked me a question that stopped me in my tracks: “What are the main ingredients for successful marketing?” I’ve advised clients on how to successfully market their small business. But I’ve never before distilled it down to the basics, the cornerstones of success. So if you’re a small business owner often wearing the marketing hat, read on

  • How to Market Your Small Business – On a Budget

    For small businesses and sole traders like myself, it can be challenging to attract and retain customers. Especially compared to larger companies with big budgets, savvy marketing teams and creative agencies on their side. But if we were easily put off by challenges we wouldn’t have started our own business in the first place. And there