• What Does GDPR Mean for Your Small Business Marketing

    The new General Data Protection Regulation (GDPR) has been in force in the UK since May 2018. It’s the biggest change to data privacy regulations in 20 years. And it can have a big impact on your small business – particularly on your marketing. The changes the law introduced are quite complex. So here’s an overview

  • The Pros & Cons of Direct Marketing for Small Business

    Marketing is about telling your target market about your small business. The definition of sales is to make people buy from you directly and with little to no delay. Direct marketing for small business is where both these techniques come together. But there are pros and cons you should consider first. What is direct marketing?