• How to Add Perceived Value to Your Small Business

    Imagine your car has broken down. There’s a garage nearby which offers really cheap repairs. There’s also a garage next door which is more expensive, but is trustworthy, more reliable, has better customer service and friendly mechanics who explain what’s wrong. Where do you bring your car? Exactly. You don’t need to undercut your competition

  • 7 Ways to Keep in Touch with Your Existing Customers

    As a small business, building a good relationship with your previous or existing customers is really important. Not only are they likely to provide you with repeat business, they may also refer you and write raving online reviews about you. But how do you stay in touch with past and existing customers without being too

  • 10 Basic Mistakes that can Sabotage Your Marketing

    When you look around the internet, there are a lot of blog posts about funny marketing mistakes, epic campaign fails and other blunders that often happen in the heat of the moment (you can find some of my favourite examples — including the image in this post — here and here). But as entertaining as these mishaps are,

  • How to Market Your Small Business This Christmas

    Christmas is coming and soon you’ll be busy with events, from festive networking lunches to the annual Christmas party of your local business club. But how about your business? Is your marketing ready for the season? Christmas is an ideal time to contact former clients, thank existing clients and business partners and reward your staff for their great work. Here’s a

  • How to Get Repeat Business From Existing Customers

    We’ve heard it all before: Growing your small business is not just about identifying new opportunities but also about generating repeat business. Simply because retaining an existing customer is cheaper than acquiring a new one. But of course, that is easier said than done. Most companies have a sales strategy in place to generate new