• How to Respond To Negative Reviews – with Examples

    Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s very important how you respond to negative reviews. As scary as they seem, online reviews are really important for your business. Positive reviews help to

  • Customer-Centric Marketing Ideas for Small Businesses

    There’s an old saying that “the customer is always right”. It’s a cliché, but like many clichés, it’s also true: You’re in business because you want to provide something useful and valuable for your customers. And happy customers become repeat customers and recommend your small business to their friends and family. So it makes sense

  • What Does GDPR Mean for Your Small Business Marketing

    The new General Data Protection Regulation (GDPR) has been in force in the UK since May 2018. It’s the biggest change to data privacy regulations in 20 years. And it can have a big impact on your small business – particularly on your marketing. The changes the law introduced are quite complex. So here’s an overview

  • How to Add Perceived Value to Your Small Business

    Imagine your car has broken down. There’s a garage nearby which offers really cheap repairs. There’s also a garage next door which is more expensive, but is trustworthy, more reliable, has better customer service and friendly mechanics who explain what’s wrong. Where do you bring your car? Exactly. You don’t need to undercut your competition

  • 7 Ways to Keep in Touch with Your Existing Customers

    As a small business, building a good relationship with your previous or existing customers is really important. Not only are they likely to provide you with repeat business, they may also refer you and write raving online reviews about you. But how do you stay in touch with past and existing customers without being too

  • 7 Marketing Checks for Your Small Business

    As a small business owner, it’s easy to lose yourself in the day-to-day reality of running and marketing your business. But in order to make sure your marketing is always up to scratch, it is important to have regular check-ups, to look for opportunities to improve existing activities and to learn from the past. Here are 7 key