• How to Respond To Negative Reviews – with Examples

    Bad customer feedback is every small business owner’s worst nightmare. No one likes to hear bad things about their business, especially when it’s online for everyone to see. But it’s very important how you respond to negative reviews. As scary as they seem, online reviews are really important for your business. Positive reviews help to

  • Customer-Focused Marketing Ideas for Small Businesses

    Marketing can be annoying and pushy – just think of the unsolicited emails and repetitive TV ads. But it doesn’t have to be. If you think about your customers first, your marketing will be much more well-received by your target audience. And that’s where my 5 top customer-focused marketing ideas come in! Just think about

  • What Does GDPR Mean for Your Small Business Marketing

    The new General Data Protection Regulation (GDPR) has been in force in the UK since May 2018. It’s the biggest change to data privacy regulations in 20 years. And it can have a big impact on your small business – particularly on your marketing. The changes the law introduced are quite complex. So here’s an overview

  • How to Implement Customer-Focused Marketing for Your Small Business

    Don’t like the pushy, sales-y marketing we’re confronted with in our day-to-day lives? Then how about being more authentic and sustainable in growing your small business by choosing a customer-focused marketing approach? If you’re following my blog regularly, you already know that I believe that marketing doesn’t have to be annoying to get results. And today,

  • 7 Ways to Keep in Touch with Your Existing Customers

    As a small business, building a good relationship with your previous or existing customers is really important. Not only are they likely to provide you with repeat business, they may also refer you and write raving online reviews about you. But how do you stay in touch with past and existing customers without being too

  • How to Make Your Local Business Event a Success

    Are you planning to celebrate your small business’s anniversary, offer information evenings to potential clients or launch your new product? These 4 steps will help you to make your local business event a success. Check them out! 1. Goals & audience Before you do anything else, you have to define your target audience and your

  • Should You Communicate Your Rates on Your Website?

    In retail, there’s no question that every item for sale has a price tag, whether it’s online or in a shop on the High Street. But for service-based small businesses, the decision to communicate your rates seems to be a different matter entirely. When you consider buying a service from someone, you’re almost always promised a quote only