At first glance, the benefits & features of your small business’s products and services might seem very similar. But there are subtle differences between both categories. And those can have a big impact on the effectiveness of your small business marketing. You might remember that old phrase “show, don’t tell” from English class at school,…
-
-
How to Deal With Price Shoppers As a Small Business
Price shoppers can be a nightmare if you’re a busy small business. You made all that effort in writing a quote for them and then you realise they won’t be buying your products or services any time soon. They might enquire about your rates so they can plan their budget or compare your prices with your competitors.…
-
6 Tips to Convert More Website Visitors Into Paying Customers
The easiest thing to do when you want to convert website visitors into paying customers is to put yourself in their shoes. Just imagine walking into a shop and getting swarmed by a small army of sales assistants: “Look at our new collection over here!” – “Have you seen what’s on sale yet? Be quick, the offer ends soon!”…
-
How to Tackle the Biggest Marketing Challenges for Small Businesses
Are you responsible for the marketing in your company? Then this post is for you! I have collected the typical marketing challenges that you can encounter as a small business owner and put together a library of practical marketing advice that helps you find the best solutions for your business. Happy learning! Find The Right Marketing It is…
-
5 Top Tips to get Your Press Release noticed
There are many reasons why you might want to write a press release about what’s happening in your small business – perhaps you’re launching a new product, you’ve just secured the latest round of funding or you’ve taken on a new member of staff. It’s an exciting time and you want to tell the world!…
-
Are You Getting Lost in Translation? 4 Clever Copywriting Tips for Small Businesses
One things you have to deal with when running your own small business is copywriting. From your company website, client newsletter, and advertising to your business blog and social media updates, you have to learn how to present your services and products in the best light to find new clients and customers. But one thing that can…
-
Small Business Growth: 7 Ways to Ask the Right Questions
When it comes to their small business growth, most people think about advertising, mailshots or getting booked on every networking event available. That’s one way of course. But did you know there’s a much cheaper way to attract more of your ideal clients? Just ask When talking to my clients I often hear things like “I…
-
How to Write Compelling Copy in 12 Steps
When I think back to my first job, I realise how much has changed over the years. As an advertising copywriter I was responsible for creating print adverts that get noticed, direct mails that sell and multi-channel campaigns that make our target group flock to our banner. Nowadays, every business owner, freelancer and blogger encounters…
-
10 Tips for Growing Your Mailing List
Company newsletters are a great way to reach out to potential and existing customers. It’s an affordable and versatile tool to spread the word about your products, offers and latest news and hence one of the best marketing channels for small businesses. I’ve already blogged about the benefits of newsletters and how to get started. Today…
-
4 Tips for a Web Copy That Converts
Websites are an important marketing channel for small businesses. But how do you actually write web copy that converts web visitors into paying customers? After you put in all the work and you finally get your ideal customers to find your website, you really want them to read it, love it and buy it. You…
