• 7 Marketing Checks for Your Small Business

    As a small business owner, it’s easy to lose yourself in the day-to-day reality of running and marketing your business. But in order to make sure your marketing is always up to scratch, it is important to have regular check-ups, to look for opportunities to improve existing activities and to learn from the past. Here are 7 key

  • 5 Truths about Small Business Marketing

    Marketing is essential to make your small business a success: It helps you define your goals and tells the right people about you. But in order to make it work for you and your business, there are a few hard truths we all have to face… 1. Rome Wasn’t Built In A Day I am not

  • 8 Great USP Examples for Your Small Business

    Finding a USP (unique selling proposition) for your small business is not always easy. So how about some USP examples to help you with your inspiration? If you think “Unique? I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then

  • Marketing for Small Businesses: The Ultimate Checklist

    When running a small business, there are risks; there are no guarantees and no fail-safes, but there are ways to reduce the risk and increase your success rate – and the same goes for marketing! I’ve put together a simple, but effective, checklist you can use to make sure your marketing campaigns are ready for take-off. No Matter What Whether you’re

  • The Small Business Recipe for Marketing Success

    Someone recently asked me a question that stopped me in my tracks: “What are the main ingredients for successful marketing?” I’ve advised clients on how to successfully market their small business. But I’ve never before distilled it down to the basics, the cornerstones of success. So if you’re a small business owner often wearing the marketing hat, read on

  • 5 Tips to Beat the Competition As a Small Business

    The most important thing for successful marketing is research; it’s crucial if you want to position yourself effectively in front of your audience. I already wrote about target group research and in this article I’ll discuss your competitor analysis. Only when you know what you’re up against can you define a brand and a strategy that generates new customers. Keep in mind

  • What’s a USP, Why Do I Need One & How Do I Get One?

    With marketing being such an integral part of running a small business, you’ve probably heard people talking about their USP – or unique selling proposition. Defining who you are and who you want to do business with is the first step to attracting your ideal client. And having a solid USP will help you with