• 8 Great USP Examples for Your Small Business

    Finding a USP (unique selling proposition) for your small business is not always easy. So how about some USP examples to help you with your inspiration? If you think “Unique? I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then

  • What’s a USP, Why Do I Need One & How Do I Get One?

    With marketing being such an integral part of running a small business, you’ve probably heard people talking about their USP – or unique selling proposition. Defining who you are and who you want to do business with is the first step to attracting your ideal client. And having a solid USP will help you with