• Does Direct Marketing Work for Small Businesses?

    Marketing is about paving the way for your target group. The goal of sales is to make them buy from you, then and there. Direct marketing is where both these techniques come together: You provide information about your products or services AND they can order from you directly by including a response element, for example: In telesales they can

  • Turn Your Social Media Followers Into Leads

    So you’ve spent a lot of time nurturing your followers on Facebook, Twitter, LinkedIn, Instagram or Pinterest. You share relevant content, engage with them on a regular basis and give them useful advice, tips and info about shared interests. Social media marketing, especially for small businesses like ours, is a great way to get the word out there,

  • How to Write Compelling Copy in 12 Steps

    When I think back to my first job, I realise how much has changed over the years. As an advertising copywriter I was responsible for creating print adverts that get noticed, direct mails that sell and multi-channel campaigns that make our target group flock to our banner. Nowadays, every business owner, freelancer and blogger encounters