Digital advertising for small businesses is everywhere. Whenever you scroll through Facebook, search for something on Google or visit a website, you’re likely to see adverts. All the major social media platforms offer advertising options, and there are also things like Google Adwords and website banners to consider. But does digital advertising for small businesses…
The Pros & Cons of Direct Marketing for Small Business
Marketing is about telling your target market about your small business. The definition of sales is to make people buy from you directly and with little to no delay. Direct marketing for small business is where both these techniques come together. But there are pros and cons you should consider first. What is direct marketing?…
7 Ways to Turn Your Social Media Followers Into Paying Customers
So you’ve spent a lot of time engaging with your small business’s followers on social media. You share relevant content like useful advice, tips and info about shared interests and increase your brand awareness. But how do you turn these followers into paying customers? How can you grow your small business with the help of…
