Marketing is about paving the way for your target group. The goal of sales is to make them buy from you, then and there. Direct marketing is where both these techniques come together: You provide information about your products or services AND they can order from you directly by including a response element, for example: In telesales they can…
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7 Ways to Turn Your Social Media Followers Into Paying Customers
So you’ve spent a lot of time engaging with your small business’s followers on social media. You share relevant content like useful advice, tips and info about shared interests and increase your brand awareness. But how do you turn these followers into paying customers? How can you grow your small business with the help of…
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How to Write Compelling Copy in 12 Steps
When I think back to my first job, I realise how much has changed over the years. As an advertising copywriter I was responsible for creating print adverts that get noticed, direct mails that sell and multi-channel campaigns that make our target group flock to our banner. Nowadays, every business owner, freelancer and blogger encounters…
