One Size Does Not Fit All – Tailoring Social Media Content to your Chosen Platforms
When it comes to digital content, one size does not fit all. In order to be effectively promoting your brand, you need to be tailoring social media content to your…
Social Media Marketing
7 Ways to Turn Your Social Media Followers Into Paying Customers
So you’ve spent a lot of time engaging with your small business’s followers on social media. You share relevant content like useful advice, tips and info about shared interests and…
9 Benefits of Social Media Marketing for Small Businesses
Despite changes in how people use Facebook, Twitter & Co. over the past decade, social media has shown it is here to stay. And with it, a lot of significant…
How to Avoid Social Media Overwhelm as a Small Business Owner
Did you know that in 2020, studies revealed that 45% of the global population uses social media? Research suggests that that statistic is only growing, making an effective digital presence…
4 Types of Social Media Content You Should Focus on
There are many benefits to using social media marketing for your small business. It’s a great way to raise brand awareness, build a loyal fan base from the ground up and…
How to Create a Social Media Content Plan for Your Small Business
It can be quite time-consuming to find or create the right social media content, post it regularly on all channels and engage with your followers. But there is a way…
Why You Should Focus on Your Social Media Engagement
Often what’s hailed as a social media success story turns out to be just another social media broadcaster: shouting to the world and not caring if anyone is listening. But social media…
Influencer Marketing for Small Businesses
The term “influencer” is a bit of a buzzword in the marketing world at the moment. I’m sure you’ll have heard of influencers before. But do you know exactly what…
Social Media Timing: An Alternative Guide for Small Businesses
There are thousands of blog posts out there claiming to know the best social media timing. Sometimes, these times seem to be plucked out of thin air. Other times, lots…
How to Add Personality to Your Social Media Marketing
Social media is a great way to create brand awareness for your small business and drive growth. But it follows a completely different rule set to other, more traditional marketing…