The term “influencer” is a bit of a buzzword in the marketing world at the moment. I’m sure you’ll have heard of influencers before. But do you know exactly what they do, who they are and how influencer marketing can benefit your small business? Today, I’m talking you through everything to do with influencer marketing…
Social Media Timing: An Alternative Guide for Small Businesses
There are thousands of blog posts out there claiming to know the best social media timing. Sometimes, these times seem to be plucked out of thin air. Other times, lots of data has been added together to create an average. Either way, the suggested best times to post on social media are probably not going…
How to Add Personality to Your Social Media Marketing
Social media is a great way to create brand awareness for your small business and drive growth. But it follows a completely different rule set to other, more traditional marketing channels. Simply promoting your products and services won’t do. In order to succeed, you need to find a way to use the people behind your small…
7 Ways to Turn Your Social Media Followers Into Paying Customers
So you’ve spent a lot of time engaging with your small business’s followers on social media. You share relevant content like useful advice, tips and info about shared interests and increase your brand awareness. But how do you turn these followers into paying customers? How can you grow your small business with the help of…
3 Steps to Raise Your Brand Awareness With Social Media Marketing
Social media is a busy place these days, especially for small businesses. It’s not easy to get people’s attention and hold it long enough to turn them into loyal followers and paying customers. So how do you actually raise your brand awareness on social media? How do you make people remember you for the right…
4 Steps to Your Social Media Marketing Success [Infographic]
Many small business owners are struggling to make social media work for them. If you are one of them but would like to see some social media marketing success for your efforts, you’re in the right place! Check out my infographic below to find out what is important when you want to attract new business…
Why You Should Focus on Your Social Media Engagement
Often what’s hailed as a social media success story turns out to be just another social media broadcaster: shouting to the world and not caring if anyone is listening. But social media shouldn’t be a one-way conversation, it should be about social media engagement with your followers. Replies, comments, likes, retweets, shares, clicks – in order to…
How to Create a Social Media Content Plan for Your Small Business
It can be quite time-consuming to find or create the right social media content, post it regularly on all channels and engage with your followers. But there is a way to plan and create your content that can save you lots of time: Get yourself a social media content plan! It’s a great way to…
4 Types of Social Media Content You Should Focus on
There are many benefits to using social media marketing for your small business. It’s a great way to raise brand awareness, build a loyal fan base from the ground up and get new clients. But what social media content gets you the best results? How do you engage with your followers and spread the word about…
9 Benefits of Social Media Marketing for Small Businesses
Despite changes in how people are using Facebook, Twitter & Co. over the years, social media has shown it’s here to stay. And with it a lot of the benefits of social media marketing for small businesses. Yet many small business owners aren’t tapping into this vast potential, mostly because they’re short on time or…
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