How to Add Personality to Your Social Media Marketing
Social media is a great way to create brand awareness for your small business and drive growth. But it follows a completely different rule set to other, more traditional marketing…
Social Media Marketing
Which Social Media Scheduling Tools Should I Use? A Breakdown of the Best
Have you ever looked at your Facebook or Instagram and realised a month has passed since you last posted? You’re not alone! Many clients I speak to struggle with consistency…
Influencer Marketing for Small Businesses
The term “influencer” has been a bit of a buzzword in the marketing world over the last couple of years. I’m sure you’ll have heard of influencers before. But do…
![4 Steps to Your Social Media Marketing Success [Infographic]](https://i1.wp.com/www.sandstonecastles.co.uk/wp-content/uploads/2015/06/SOCIAL-MEDIA-FOR-SALES-1.jpg?resize=500%2C330&ssl=1)
4 Steps to Your Social Media Marketing Success [Infographic]
Many small business owners are struggling to make social media work for them. If you are one of them but would like to see some social media marketing success for…
One Size Does Not Fit All – Tailoring Social Media Content to your Chosen Platforms
When it comes to digital content, one size does not fit all. In order to be effectively promoting your brand, you need to be tailoring social media content to your…
7 Ways to Turn Your Social Media Followers Into Paying Customers
So you’ve spent a lot of time engaging with your small business’s followers on social media. You share relevant content like useful advice, tips and info about shared interests and…
9 Benefits of Social Media Marketing for Small Businesses
Despite changes in how people use Facebook, Twitter & Co. over the past decade, social media has shown it is here to stay. And with it, a lot of significant…
How to Avoid Social Media Overwhelm as a Small Business Owner
Did you know that in 2020, studies revealed that 45% of the global population uses social media? Research suggests that that statistic is only growing, making an effective digital presence…
4 Types of Social Media Content You Should Focus on
There are many benefits to using social media marketing for your small business. It’s a great way to raise brand awareness, build a loyal fan base from the ground up and…
How to Create a Social Media Content Plan for Your Small Business
It can be quite time-consuming to find or create the right social media content, post it regularly on all channels and engage with your followers. But there is a way…