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Social Media Marketing

Social Media Timing: An Alternative Guide for Small Businesses

Social Media Timing: An Alternative Guide for Small Businesses

Marketing Channels, Social Media Marketing

There are thousands of blog posts out there claiming to know the best social media timing. Sometimes, these times seem to be plucked out of thin air. Other times, lots…

How to Add Personality to Your Social Media Marketing

How to Add Personality to Your Social Media Marketing

Marketing Channels, Social Media Marketing

Social media is a great way to create brand awareness for your small business and drive growth. But it follows a completely different rule set to other, more traditional marketing…

Which Social Media Scheduling Tools Should I Use? A Breakdown of the Best

Which Social Media Scheduling Tools Should I Use? A Breakdown of the Best

Marketing Channels, Social Media Marketing

Have you ever looked at your Facebook or Instagram and realised a month has passed since you last posted? You’re not alone! Many clients I speak to struggle with consistency…

Influencer Marketing for Small Businesses

Influencer Marketing for Small Businesses

Marketing Channels, Social Media Marketing

The term “influencer” has been a bit of a buzzword in the marketing world over the last couple of years. I’m sure you’ll have heard of influencers before. But do…

4 Steps to Your Social Media Marketing Success [Infographic]

4 Steps to Your Social Media Marketing Success [Infographic]

Marketing Channels, Social Media Marketing

Many small business owners are struggling to make social media work for them. If you are one of them but would like to see some social media marketing success for…

One Size Does Not Fit All – Tailoring Social Media Content to your Chosen Platforms

One Size Does Not Fit All – Tailoring Social Media Content to your Chosen Platforms

Marketing Channels, Social Media Marketing

When it comes to digital content, one size does not fit all. In order to be effectively promoting your brand, you need to be tailoring social media content to your…

How to Improve your Social Media Organisation and Get Your Content Out There

How to Improve your Social Media Organisation and Get Your Content Out There

Marketing Channels, Productivity, Social Media Marketing

When it comes to running a business in 2021, social media is a must. Whether your customers are hanging out on Facebook, Instagram or LinkedIn, there’s no avoiding it. One…

7 Ways to Turn Your Social Media Followers Into Paying Customers

7 Ways to Turn Your Social Media Followers Into Paying Customers

Marketing Channels, Social Media Marketing

So you’ve spent a lot of time engaging with your small business’s followers on social media. You share relevant content like useful advice, tips and info about shared interests and…

9 Benefits of Social Media Marketing for Small Businesses

9 Benefits of Social Media Marketing for Small Businesses

Marketing Channels, Social Media Marketing

Despite changes in how people use Facebook, Twitter & Co. over the past decade, social media has shown it is here to stay. And with it, a lot of significant…

How to Avoid Social Media Overwhelm as a Small Business Owner

How to Avoid Social Media Overwhelm as a Small Business Owner

Marketing Channels, Productivity, Social Media Marketing

Did you know that in 2020, studies revealed that 45% of the global population uses social media? Research suggests that that statistic is only growing, making an effective digital presence…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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