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Marketing Channels

Which Social Media Scheduling Tools Should I Use? A Breakdown of the Best

Which Social Media Scheduling Tools Should I Use? A Breakdown of the Best

Marketing Channels, Social Media Marketing

Have you ever looked at your Facebook or Instagram and realised a month has passed since you last posted? You’re not alone! Many clients I speak to struggle with consistency…

Influencer Marketing for Small Businesses

Influencer Marketing for Small Businesses

Marketing Channels, Social Media Marketing

The term “influencer” has been a bit of a buzzword in the marketing world over the last couple of years. I’m sure you’ll have heard of influencers before. But do…

4 Steps to Your Social Media Marketing Success [Infographic]

4 Steps to Your Social Media Marketing Success [Infographic]

Marketing Channels, Social Media Marketing

Many small business owners are struggling to make social media work for them. If you are one of them but would like to see some social media marketing success for…

One Size Does Not Fit All – Tailoring Social Media Content to your Chosen Platforms

One Size Does Not Fit All – Tailoring Social Media Content to your Chosen Platforms

Marketing Channels, Social Media Marketing

When it comes to digital content, one size does not fit all. In order to be effectively promoting your brand, you need to be tailoring social media content to your…

How to Improve your Social Media Organisation and Get Your Content Out There

How to Improve your Social Media Organisation and Get Your Content Out There

Marketing Channels, Productivity, Social Media Marketing

When it comes to running a business in 2021, social media is a must. Whether your customers are hanging out on Facebook, Instagram or LinkedIn, there’s no avoiding it. One…

How to Build a Mailing List for Your Small Business

How to Build a Mailing List for Your Small Business

Email Marketing, Marketing Channels

Email newsletters are a great way to reach out to potential customers and keep in touch existing ones. It’s also a very affordable way to spread the word about your…

Self-Hosted Website CMS Options for Small Business Owners

Self-Hosted Website CMS Options for Small Business Owners

Marketing Channels, Online Marketing

Creating a professional website is one of the most important things you can do for your small business. Having a dedicated space online for customers to connect with you and…

10 Quick & Easy Tricks to Attract More Customers Online

10 Quick & Easy Tricks to Attract More Customers Online

Marketing Channels, Online Marketing

Do you have a website for your small business but it’s not showing the results you hoped for? Are you looking for ways to attract more customers online? These days,…

7 Ways to Turn Your Social Media Followers Into Paying Customers

7 Ways to Turn Your Social Media Followers Into Paying Customers

Marketing Channels, Social Media Marketing

So you’ve spent a lot of time engaging with your small business’s followers on social media. You share relevant content like useful advice, tips and info about shared interests and…

How to Set up a Successful Marketing Collaboration

How to Set up a Successful Marketing Collaboration

Marketing Channels, Marketing Planning

Teaming up with another company to reach new audiences is a great way to grow your small business. But what exactly does that mean and how do you set up…

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About sandstonecastles marketing

Hello! I'm Denise, an Edinburgh-based brand & marketing consultant, specialising in helping small business owners work smarter, not harder, on their marketing.

I've been blogging about small business marketing since 2013, focusing on practical, no-nonsense marketing advice & ideas.

Find out more →

sandstonecastles marketing
Denise Strohsahl
Studio 4 – Queensferry Street Studios
10A Queensferry Street
EH2 4PG
Edinburgh

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