SEO & Digital Marketing for a Physiotherapy Clinic

SEO & Digital Marketing for a Physiotherapy Clinic

Responding to the business’s success by expanding the team, Fife-based physiotherapy & sports injury clinic Benji Physio Ltd wanted to generate more new business and referrals through their digital marketing. The focus was on improving the existing website to communicate their USP more clearly and target their ideal clients.

The Projects:
  • Conducting market and competitor’s analysis as well as SEO research
  • Improving the site structure and design to increase online bookings
  • Updating the content to reflect the company’s niche & attract more of their favourite clients
  • Researching the relevant keywords for the business and improving the website’s SEO
  • 3 months after relaunch, organic web traffic has increased by 64%
  • Outlining strategies for further improvement of web performance as well as email and social media marketing
What The Client Says

“Denise helped to redesign the practice website which was not doing as well as I was hoping. Over a few meetings, we worked on a market and competitor analysis, we established what made my business different from the my competitors and we redesigned the look and content of the website. Denise was very professional, very organised, straightforward and (very) patient. She came up with a lot of good ideas but always respected my opinion. I love the new look of the website and recent website data analysis showed that a lot of new clients saw and liked my website!”


Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.