If you’re running a small business and are struggling with your marketing, making the decision to hire a marketing consultant is often a good idea. Bringing someone in, however, can be a daunting process. And it’s tempting, as business owners, to want to do it all ourselves!
So how can you benefit from working with a small business marketing expert? What exactly can they help you with and is it worth your money and time?
I’ve listed the 7 main reasons why you should hire a marketing consultant for your small business below. Check them out!
Why hire a marketing consultant?
There are many situations in which small business owners are looking for help with their marketing. Most of us started our companies to turn a talent of ours into a business instead of realising another person’s dream as an employee.
What we didn’t expect is that we’ll have to spend 75% of our time with accounts, customer service, product development as well as our website, marketing and sales. Which explains why we sometimes need help from an expert so we get it right the first time around. And that comes with huge benefits for our small businesses!
1. Stand out from the crowd
Market research is the most important thing when it comes to your marketing strategy. Everything from your products and services to your branding and USP depends on the marketplace your small business is in.
- What do your customers want and need?
- Who is your competition?
- How can you set yourself apart from them?
- What is the best way to grow your market share?
If you hire a marketing consultant, you will get answers to all these questions and position yourself as an expert in your own niche.
Read more about the different ways you can work with a marketing consultant.
2. Find out what works
Finding out which of your past and current marketing was profitable, and which wasn’t, helps you save time and money in the future.
While you should be conducting a regular review yourself, a marketing consultant can expertly audit your existing marketing activities to find out what works, what doesn’t and how you can tweak things to improve their performance.
Marketing is a dynamic system that should be checked and adapted on a regular basis to keep up with the changes in customer behaviour and with the development of your own business goals.
3. Get new ideas
It’s easy to get stuck with your routine when it comes to marketing your small business. When you’re busy, making time to come up with new ideas can fall pretty far down the to-do list!
Consistency is a good thing for your productivity and has a positive effect on your brand awareness. But there’s a fine line between being consistent and simply repeating yourself. And the latter is a major stumbling block when growing and expanding your business.
You can hire a marketing consultant to improve your existing strategy. But they can also help you with identifying new opportunities and put together new campaigns and marketing channels you can use to reach your goals.
4. Peace of mind
If you are planning something special for your company’s anniversary, need a re-brand or want to launch a new product, having a marketing consultant at your side can be a life saver.
Not only do you have an extra pair of hands to help when you hire a marketing consultant. But you also benefit from their experience and expertise.
They know how to plan a campaign, brief a design agency, draw up a concept and make sure that everything runs smoothly. What’s not to like?
5. Allround service
You can also hire a marketing consultant to work with you over a longer period of time. That is particularly helpful if you’re looking for help with day-to-day marketing tasks or a longterm project.
For example, they make sure that things are taken care of and only get you involved as much (or as little) as needed while you can go on running your small business.
That means that you don’t only know your marketing is in safe hands, but you also have a direct line to a marketing expert whenever you need it.
6. Get your team on board
Marketing is no longer a task only for the marketing department. Nowadays, every member of your team is representing your small business in whatever they do. All the more important to get them all on the same page and improve consistency as well as staff engagement.
A marketing consultant can help brief your team on your company’s marketing strategy, brand and values so they know how to respond to customers or enquiries. Or they can put together a workshop to use your staff’s expertise and creativity and brainstorm your next marketing campaign together.
7. Become an expert
A marketing consultant doesn’t have to do all the work for you. If you’d rather learn how to do it yourself, a 1-to-1 marketing session is a perfect fit for you.
This way you get the the necessary marketing expertise and save money and time in the process — not to mention the fact that you’ll be a pro in no time.
In short, it’s a win-win
Whatever your projects are, having a marketing consultant at your side helps to bring your marketing into focus. But don’t just take my word for it: Have a look at my past and current projects and see what my clients say about working with me.
As business owners, we’re often blinkered by the day-to-day running of our company. A consultant is an outsider who brings in a new point of view as well as fresh ideas.
It’s an opportunity to get a second opinion from somebody who hasn’t just spent months on your new web design or on the fifth repeat of your ad campaign.
Somebody who – like your customers – approaches your marketing from a different angle and brings in a new perspective on things.
WANT TO READ MORE?
If you are interested in reading more about this topic, have a look at these:
4 Ways to Work with a Marketing Consultant to Boost Your Small Business
Marketing Strategy for Small Businesses: Why You Need One & How to Define it
Who Should I Call? 12 Design and Marketing Job Definitions
What Is a (Small Business) Marketing Plan, Why Do I Need One & How Do I Get One?