Social Media Marketing for a Membership Organisation from Alloa

Social Media Marketing for a Membership Organisation from Alloa

The Psychologists Protection Society from Alloa, Fife, is a not-for-profit membership organisation that provides psychologists and therapists with a professional insurance cover as well as legal advice and CPD opportunities.

The Project:

Preparing and conducting a bespoke social media marketing workshop including the following:

  • Auditing and improving existing profiles
  • Defining long-term and short-term goals for the social media presence
  • Developing a tone of voice suitable for the respective channel and audience
  • Evaluating the best time to post and update frequency for their purposes
  • Collecting content ideas and brainstorming possible types of updates
  • Identifying suitable content sources
  • Setting up a content marketing workflow as well as an editorial calendar
What The Client Says:

“I consulted Denise regarding our social media strategy. I was increasingly spending more and more time updating our various social media outlets and was finding this time consuming and challenging. As a not-for-profit organisation, saving time and money is of the essence, so Denise worked with my colleague and I to produce a more effective strategy which has to date produced the results we were looking for. Denise is very knowledgeable, patient and enthusiastic and I would not hesitate to recommend her if you feel you need to fine tune your social media strategy.”

Published byDenise Strohsahl

Denise Strohsahl is an Edinburgh-based marketing consultant, specialising in helping small, local businesses get more of their ideal clients.