Social Media Training for a Membership Organisation from Alloa

Marketing Case Study PPS Alloa

The Psychologists Protection Society is a not-for-profit membership organisation, based in Alloa, Scotland.

They provide psychologists & therapists with a professional insurance cover, legal advice & CPD opportunities.

The team approached me to help them get better results from their social media marketing efforts.


Date: February 2015

Marketing training

Marketing audit

Evaluating & improving existing marketing

Marketing strategy

Defining the best ways to attract new business

Social media

In-house workshop on social media marketing

The Project

The PPS team got in touch to optimise their social media marketing. We decided that the best way forward would be in-house training to find out how to improve their existing content, increase engagement with their followers & generate leads for the organisation.

Initially, I conducted an audit of their current social media efforts to identify ways to improve it with their specific long-term and short-term goals in mind.

Based on that, I prepared a bespoke social media marketing workshop including:

  • Developing a tone of voice suitable for the respective channel & audience
  • Evaluating the best time to post and update frequency for their purposes
  • Collecting content ideas and brainstorming possible types of updates
  • Identifying suitable content sources
  • Setting up a content marketing workflow as well as an editorial calendar

What the Client Says

“I consulted Denise regarding our social media strategy. I was increasingly spending more and more time updating our various social media outlets and was finding this time consuming and challenging. As a not-for-profit organisation, saving time and money is of the essence, so Denise worked with my colleague and I to produce a more effective strategy which has to date produced the results we were looking for. Denise is very knowledgeable, patient and enthusiastic and I would not hesitate to recommend her if you feel you need to fine tune your social media strategy.”

Ruth Murray