Gillian Duncan is an accredited mindfulness teacher who offers 1-to-1 mindfulness coaching, small group classes, workshops & retreats.
Recently, fellow teacher Ashley Watson joined The Moment is Now and they decided to focus on compassion-based mindfulness, working with individuals, organisations & primary schools.
They wanted my help to steer the transition & communicate the new direction of their business effectively to their client base.
September 2016 to January 2017
Project management, SEO, training, email marketing
Planning & implementing the repositioning of the business
Adapting existing structure & content to reflect the changes
Optimising the existing website for online search
Communicate new product portfolio to client base
In-house workshop to define content strategy & plan
Concept, layout & copy for company leaflets
Having decided on the new direction & target markets for their business, Gillian & Ashley wanted my help to see the transition through while also providing marketing support and training.
We started with defining a strategy for the company website to reflect the new focus, including an updated site structure, revised & new content as well as on-page search engine optimisation (SEO).
Once the changes were implemented, we started an email campaign to introduce the new product portfolio to past, existing & potential clients.
Next, we updated the existing print marketing materials to relfect the repositioning.
Finally, I held an in-house social media workshop to define their new content strategy, streamline their content creation processes & establish an editorial calendar.