Edinburgh-based English for Emigration offers a unique service for English native speakers who are applying for visas in Australia & New Zealand.
They deliver bespoke IELTS & Pearson PTE tutoring to help them get the required results for their visa applications.
Set up in early 2014, they were looking to kick-start their digital marketing.
Date: from September 2014
Establishing a strategy & improving the profiles
Updating the existing structure, layout & content
Optimising the existing website for online search
After an initial audit & carrying out improvements to their website, we focused on optimising the company website for search engines (SEO) to increase web traffic.
This resulted in a 650%+ surge in users and a 570%+ increase in sessions as well as a 200%+ rise in traffic from social media & organic search.
Since then, we regularly carry out maintenance & updates of the website’s content & structure.
To improve the social media efforts, we first established a strategy for each of their channels, researched possible content as well as best times to post and set up a scheduling routine.