Marketing Support for a Language Tutoring Service

Marketing Case Study English for Emigration Edinburgh

Edinburgh-based English for Emigration offers a unique service for English native speakers who are applying for visas in Australia & New Zealand.

They deliver bespoke IELTS & Pearson PTE tutoring to help them get the required results for their visa applications.

Set up in early 2014, they were looking to kick-start their digital marketing.


Date: from September 2014

Marketing support

Social media

Establishing a strategy & improving the profiles


Updating the existing structure, layout & content


Optimising the existing website for online search

The Results

After an initial audit & carrying out improvements to their website, we focused on optimising the company website for search engines (SEO) to increase web traffic.

This resulted in a 650%+ surge in users and a 570%+ increase in sessions as well as a 200%+ rise in traffic from social media & organic search.

Since then, we regularly carry out maintenance & updates of the website’s content & structure.

To improve the social media efforts, we first established a strategy for each of their channels, researched possible content as well as best times to post and set up a scheduling routine.

What the Client Says

“Denise has delivered all that I asked her for and more! She has helped me understand the benefits of social media marketing with her organised approach and helpful marketing insights. As a result, our ‘fledgling’ business’s profile is beginning to fly on social media. I would therefore highly recommend Denise if you want to inject some energy into your marketing and see your business grow as a result, whichever line of business you operate in. Thank you, sandstonecastles.”

Marian Anderson