Marketing Support for a Tour Operator in Edinburgh

Marketing Case Study Wind & Cloud Travel Schottland-Reise Edinburgh

The Edinburgh-based tour operator Wind & Cloud Travel approached me to help them gear their marketing up for the future.

They were looking to grow their customer base and get a solid marketing strategy in place to target the German-speaking market with individual and small, bespoke group tours around Scotland.

After establishing a marketing strategy & plan, I supported the company with their day-to-day marketing activities.

Industry:
Tourism

Date:
since February 2013

Services:
Strategy, digital marketing, award marketing, copywriting

Market research

Target group & market research

Marketing strategy

Exploring ways to attract new business & markets

Market audit

Evaluating & improving existing marketing

Website

Re-design & on-page search engine optimisation (SEO)

Award marketing

Campaign for sustainable business awards

Email

Establishing a regular email newsletter to (potential) clients

Social media

Engaging with existing & potential clients

Support

Ongoing marketing support including copywriting

The Results

One of our first projects was to re-design the existing website, achieving a traffic increase of 186% within two years. Additionally, a regular customer newsletter has so far increased web traffic from email by 483%, driving sales & repeat business.

A campaign for sustainable business awards in 2014 resulted in four nominations and 3 wins, including the prestigious VIBES Award for Best Micro Business.

Implementing our social media strategy increased Facebook likes by 300% within the first four weeks, improved follower engagement by 79% and developed a 133% increase in reach. Web traffic from social media channels grew by over 35% in that time.

What the Client Says

“From the very beginning Denise supported us with professional marketing advice. Her excellent consulting, vast network of helpful contacts and creative strategies are a valuable asset. And the best: Denise is dedicated to her work and 100% reliable.”

Katja Wündrich