Marketing Support for a Solution-Focused Therapist

Gin Lalli Therapy case study

Gin Lalli is an Edinburgh-based Solution-Focused Therapist helping people to better manage their stress, anxiety & depression.

Her approach is focused on understanding how the brain functions and using that knowledge to improve your wellbeing & mental health.

After successfully building a business based on word of mouth, Gin wanted to widen her marketing approach and attract more clients through her website and social media presence.

Mental Health & Wellbeing

since May 2019

Digital marketing, copywriting

Marketing Consultancy

Advice on social media marketing, SEO & content strategy


Complete re-design*, content update, search engine optimisation (SEO)


Keyword-based content suggestions & creation, workflow improvements

*In collaboration with web developer Kate Amann.

The Results

After an initial 1-to-1 session on how to improve her social media marketing and attract more visitors to her website, Gin tasked me with improving her on-page search engine optimisation (SEO).

She also wanted me to keep monitoring, improving & maintaining the website’s performance as well as provide content suggestions for her blog and social media based on popular online searches and keywords.

Next, I established a content schedule for her social media profiles to optimise her social media workflow. I also help with content creation and marketing advice on a monthly basis.

Since starting working together, Gin has seen an increase of 128% in total web traffic, with a 388% increase in traffic from online searches and a 196% increase in clicks from social media.

In Google searches, Gin’s website has been shown in 319% more search results and has seen a 183% increase in clicks.

What the Client Says

I’ve had a marked increase in clients coming through Google or social media. If you’re looking for help do not hesitate to get in touch with Denise – she is fantastic! I don’t know how I managed without her.

Gin Lalli