Gin Lalli is an Edinburgh-based Solution-Focused Therapist helping people to better manage their stress, anxiety & depression.
Her approach is focused on understanding how the brain functions and using that knowledge to improve your wellbeing & mental health.
After successfully building a business based on word of mouth, Gin wanted to widen her marketing approach and attract more clients through her website and social media presence.
Mental Health & Wellbeing
since May 2019
Digital marketing, copywriting
Advice on social media marketing, SEO & content strategy
Complete re-design*, content update, search engine optimisation (SEO)
Keyword-based content suggestions & creation, workflow improvements
*In collaboration with web developer Kate Amann.
After an initial 1-to-1 session on how to improve her social media marketing and attract more visitors to her website, Gin tasked me with improving her on-page search engine optimisation (SEO).
She also wanted me to keep monitoring, improving & maintaining the website’s performance as well as provide content suggestions for her blog and social media based on popular online searches and keywords.
Next, I established a content schedule for her social media profiles to optimise her social media workflow. I also help with content creation and marketing advice on a monthly basis.
Since starting working together, Gin has seen an increase of 128% in total web traffic, with a 388% increase in traffic from online searches and a 196% increase in clicks from social media.
In Google searches, Gin’s website has been shown in 319% more search results and has seen a 183% increase in clicks.