Marketing Support for a Craft Butcher in Edinburgh

Saunderson's Quality Family Butcher Edinburgh

Saunderson’s Quality Family Butcher is a family business delivering finest quality meats in Edinburgh.

The local craft butcher specialises in locally & responsibly sourced Scotch Lamb & Beef, free-range Specially Selected Pork & barn-fresh poultry as well as award-winning handmade pies, sausages, haggis & puddings.

After setting up an online shop for UK-wide deliveries, they needed support with their digital marketing to boost sales.

Food & Drink

since October 2017

Digital marketing, copywriting


Creating a regular newsletter to customers

Social media

Engaging with existing & potential customers online


Re-design* & on-page search engine optimisation (SEO)


Organising & promoting the 60th company anniversary

Print materials

Creating leaflets & other marketing materials*


Ongoing marketing support including copywriting

*In collaboration with web developer Kate Amann and graphic designer Chiara Cupini.

The Results

First, we established a regular email newsletter going out to past, existing & potential customers, promoting the latest offers & specials in the shop. Next, I created a content plan for the business’s social media platforms, focusing on engaging with potential customers & driving traffic to the webshop.

To improve the performance of the existing webshop, we re-designed the website, improved the on-page SEO (search engine optimisation) and added offers & specials to the online shop.

The results were a 56% jump in web traffic as well as an 88% increase in web traffic over the busy Christmas period. Additionally, we gained 34% in organic traffic from online searches and got 135% more clicks through Facebook and Twitter with sales increasing accordingly.

What the Client Says

“Working with Denise at sandstonecastles has been a brilliant addition to our business. She looks after all our social media and marketing with great efficiency and professionalism. This gives me the peace of mind to concentrate on other areas of the business. She was especially helpful with our 60th Anniversary celebrations. Thank you Denise.”

John Saunderson